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>> Ebook Download Up From Dragons: The Evolution of Human Intelligence, by John Skoyles, Dorion Sagan

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Up From Dragons: The Evolution of Human Intelligence, by John Skoyles, Dorion Sagan

A breathtaking account of the "unnatural" history of consciousness and human intelligence

Taking its cue from The Dragons of Eden, Carl Sagan's 1977 classic and New York Times bestseller, Up from Dragons traces the development of human intelligence back to its animal roots in an attempt to account for the vast differences between our species and all those that came before us. In a book that will spark a storm of debate, neuroscientist John Skoyles and awardwinning author Dorion Sagan introduce a controversial theory of the origins of human intelligence that may hold the answers to questions that have haunted scientists about mind, consciousness, and the evolutionary odyssey of humankind. It also introduces the revolutionary concept of "mindware"­­the human, evolutionary equivalent of computer software­­and describes how the evolution-accelerating symbol-using programs that make it up have empowered us with the unprecedented ability to take charge of our own evolutionary destiny.

  • Sales Rank: #1305936 in Books
  • Published on: 2002-05-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.55" w x 6.30" l,
  • Binding: Hardcover
  • 448 pages

From Publishers Weekly
When Carl Sagan published The Dragons of Eden in 1977, his speculations on the development of the human brain drew on the still-nascent field of neuroscience. Now science writer Dorion Sagan (Carl's son) and brain theorist Skoyles present a follow-up that includes not only new discoveries about brain functions but also a coherent theory as to how and why humans developed the intelligence that sets them apart from other primates. Key to this evolution, they argue, are two facts: the plasticity of the brain (particularly in the prefrontal cortex), which means that it "is not fixed in what it can do"; and our status as social beings. Because the ape brain had already evolved into a "biocomputer with a wide range of mental skills that was ready, without further physical evolution, to do totally novel things," it could accommodate the need for pre-humans to use symbols to negotiate increasingly complex social relationships. And symbols "made the mind of the human-ape unlike that of any other," enabling its capacity for kinship, emotion and abstract reasoning. "Human evolution," Sagan and Skoyles argue, "did not fix our brain's information processing but instead created reprogrammable neural circuits that could evolve new kinds of intelligence." This thesis may generate controversy, but it is supported with creative arguments and intriguing evidence. Concluding with a sketch of how brain evolution might progress in the coming millennium, Sagan and Skoyles offer a thrilling, accessible biological narrative.
Copyright 2002 Cahners Business Information, Inc.

From the Back Cover

One of the most exciting discoveries to emerge from the recent explosion in brain research is the phenomenon of neural plasticity. With the discovery of neural plasticity, the traditional view of the brain as a hard-wired collection of modules, virtually fixed for life by early childhood, is being replaced by a revolutionary new image of an amazingly versatile biocomputer able to quickly adapt and reshape itself in response to its external environment and, more significantly, to its internal, symbolic environment.

Now, in a book that is sure to have a profound impact on the contemporary discourse on consciousness and its origins, John Skoyles, a neuroscientist working at the cutting edge of brain-mind research, and coauthor, award-winning science writer, Dorion Sagan, explain how the discovery of the brain's remarkable flexibility changes the entire story of the evolution of human intelligence, consciousness, and culture. In the process they deal a devastating blow to currently fashionable concepts of genetically programmed minds promulgated by evolutionary psychologists such as Steven Pinker.

Bringing together a vast array of hitherto unconnected facts from the fields of neuroscience, computing and artificial intelligence, cognitive science, developmental psychology, anthropology, art history, and more, the authors reconstruct the 100,000-year evolutionary odyssey of the human mind. Beginning with our simian forebears, they trace the parallel developments of the neocortex­­the brain's symbol-using "conductor"­­and increasingly complex primate societies held together by symbolic bonds. Step by step, Skoyles and Sagan reconstruct the slow evolution of increasingly sophisticated symbolic systems and show how the process eventually led to the development of a set of evolution-accelerating, symbol-using programs called mindware­­the evolutionary equivalent of a Windows or Macintosh operating system, and the basis for consciousness. Drawing on startling new insights into the brain's workings yielded by new brain-scanning technologies, the authors reveal how mindware functions to provide us with the sense of an "I" and the world in which it resides, and how the neocortex deploys mindware to supersede genetically programmed behaviors and impulses and to alter the very structure of the brain.

Taking its cue from Carl Sagan's 1977 classic, The Dragons of Eden, Up from Dragons is a breathtaking account of the "unnatural" history of consciousness and human intelligence.

"This endowment, this changeling nature, this plasticity, makes us unique among animals. Other species, for the most part, remain as they were when they evolved; we instead broke that older pattern of nature and went on to discover new forms of life, thought and enjoyment. No other animal species before us has traveled so much evolutionary territory in so little time. And yet, the ticket for this immense trip is not genetic; genetically when you look in the mirror what you see could be a hunter gatherer who was living at the beginning of our species. Another kind of ticket existed that was to purchase the journey on this great evolutionary odyssey. What was it? In our view, this question is one of the greatest scientific mysteries. It can perhaps be answered simply, even glibly, with notions such as "culture " or "ideas." But until now science has not been able to provide any sort of detailed answer. Here we shall explore what happened to that hunter gatherer in the mirror. How did that person get here? What had evolved earlier in their brain to help them? And how did they get here so damned fast."

About the Author

John Skoyles, Ph.D., a polymath who has been compared to Stephen Hawking, was misdiagnosed as mentally handicapped as a child. Dr. Skoyles holds degrees from The London School of Economics and University College London. A former researcher funded by the British Medical Research Council, he has chosen to become an independent scholar. He has made significant contributions in the areas of neural network models, right hemisphere literacy, the alphabet and the brain, motor perception, and the mirror neuron. Dr. Skoyles has written numerous articles on an array of subjects, including early astronomy, open society, and the origin of classical Greek culture; these have appeared in Nature, New Scientist, Trends in NeuroScience, American Psychologist, PSYCOLOQUY, Journal of Memetics, and other prestigious journals.

Dorion Sagan, son of Carl Sagan, is an award-winning science writer. He is the author of several critically acclaimed books, including Microcosmos, Slanted Truths: Essays on Gaia, Evolution and Symbiosis, The Diversity of Living Organisms, What is Life?, and Origins of Sex. His articles have appeared in Wired, The New York Times, Smithsonian, The Sciences, and other leading publications.

Most helpful customer reviews

27 of 30 people found the following review helpful.
The Ascent of the Reptile Brain ?
By Anthony R. Dickinson
Championing the ascent of reptiles as much as the descent of man, this thoughtful volume on the evolution of intelligence by Skoyles and Sagan is a welcome addition to the nature/nurture neurophilosophy shelf. The authors take us well beyond the 'usual suspects' listing of gross anatomical brain structure and function of the familiar phyla, traveling a welcome breadth of comparative data to include a wide variety of species (including our earlier selves). Rather than merely outline the familiar shopping list(s) of evolving structures culminating in the development of the modern human cerebral cortex, Skoyles & Sagan do not end with the discussion of its distinctive "associative" or "silent" areas of the brain of old (as so many other authors are still content to do). Instead, and throughout the book's eighteen chapters, we are treated to a series of detailed proposals concerned with the continuously adaptive neural architecture of both the intra- and inter-cerebral structures underlying the evolution human intelligent behavior.
Reminiscent of learning the names of Tolstoy's characters in the early pages of 'War & Peace', one meets here parts of the brain rarely mentioned (let alone claimed to be of any significance in explaining who we are and why we behave as we do). Following the publication of this volume, the long overdue and normally restricted cast of human brain features will now include the structure and functional connectivities of the anterior cingulate, the amygdala, the insula, the orbital and dorsolateral prefrontal cortex of the brain (and these are just a few of the characters amongst many others that might have been introduced here). We may still not be able to agree upon how best to measure intelligence (IQ, in my view, still tautologically measuring 'what IQ tests measure'), but the physiological substrates of the brain supporting intelligent behavior are slowly coming to be located and characterized. Many of the examples and theoretical components put forward may perhaps appear predictable to those familiar with modern paradigms in comparative psychology and the study of intelligent systems (both biological and man-made), but the real strength of this book is to be seen in its successfully discussing adaptive neural systems for the technical non-specialist. The story as told here is a great achievement for a book aimed at the popular science reader.
The basic thesis of the book follows the development of the nervous system in the aftermath of the 'KT event' (coincident with the demise of the reptilian dinosaurs), which favored flexible, mobile species with nocturnal, cold-adaptable behaviors, capable of finding shelter and forage. In contrast, species with relatively reflexive nervous systems, whilst satisfactory when situated in a stable, predictable environment, can often fail to adapt to changes within the time course of sudden catastrophic events. En route to the architecture of the modern human brain, we meet the aetiology of social and emotional life and their associated neural substrata in the prefrontal cerebral and limbic cortex (amongst other structures). The level of neuroanatomical detail is sufficient to provide a coherent and consistent story of successive adaptations leading to the development of 'higher intelligence', but the pathway taken argues not for this result deriving solely from phylogenetic mutation (per se), but, and more importantly, from ontogenetic neural plasticity and enculturation despite the SAME genetic makeup.
If this idea is new, and at first glance appears to be an uncomfortable one, don't panic! If the authors are right, your prefrontal brain cortex will soon get to work in generating some reflex inhibition, allowing one to assess (and reassess) the situation, temporarily delay one's actions, and then to organize and activate novel planned behaviors towards worked goals. Whether the modern human can prove him/herself to be intelligent enough to plan the survival of any future catastrophe (whether it be of our own making or another KT-like event) we will have to wait and see. In the meantime we have in this book, an accessible version of a still-emerging story telling how, and as the solution to what challenges, the intelligence of a variety of species (including modern humans) currently evolved to demonstrate.
Excellently referenced throughout, with bibliography aplenty for those wishing to read more of the detailed research literature, my only gripe with this book would be with its lack of visualization aids for those unfamiliar with the brain areas mentioned. Although the text is sufficiently detailed to allow the reader to construct crude schematics for him/herself (as one may have done in the case of Tolstoy's family trees?), both anatomical and flowchart illustrations might be of help in hastening the orientation of those perhaps new to the anatomy and neurophysiology of the brain.
Whether this would indeed have been the book that Carl Sagan would have written in 1977 had he possessed the vast corpus of knowledge concerning the brain now available, one may only guess? It is my own view that Skoyles & Sagan's title serves more than to merely pay homage to 'The Dragons of Eden', in whose memory this book is in part written.

16 of 19 people found the following review helpful.
The only book on our origins that will be read 100 years on
By Steven Smith
"The only book on our origins that will be read 100 years on". Surely not? But this book hides the nuts and bolts of a new answer to an old question that will reshape the sciences of human nature - below I give details and let you decide whether this is indeed the next big thing.
But first that old question: what turned the human brain -- initially evolved 100,000 years ago to be, and only be, a smart hunter-gatherer -- into a brain that in each of us is superfitted for our hi-tech modern life. The problem is an embarrassment to science. No neurologist or paleoanthropologist can explain why your brain so obviously not evolved to read this, does so, like with so many other nonevolved modern skills, with such great finesse. Human evolution lacks foresight and so could have made no preparation. It is a big question. Evolutionary psychology offers no explanation. But the genius of Skoyles and Sagan provides a clear and plausible account.
Before summarizing what that is, a criticism. You start off thinking this is Dragons of Eden: The 25 year Sequel -- but Carl was a science populariser; this book, though averagely well written, lacks illustrations and has rather too many notes and references - more a book for getting out of the library than buying for a holiday read. That said, you soon realize that, with all respect to Carl Sagan, this book is much more important than anything he wrote.
Request, even buy, and get it, for its explanation of that old problem. Chapter 14 lays out its core story one which fits together the jig-saw puzzle pieces that the authors have earlier assembled in chapters 3-13 that describe the latest findings in neuroscience and paleoanthropology. The synthesis they offer is a radically novel, reductive and unexpectedly powerful new neurobiological and anthropological theory of symbolism.
Two theories intertwine. First, that the radical changes in cognition and behavior that make us unique are piggybacked upon earlier evolved primate cognitions and emotions. Symbols - stand-ins - they show are at the heart of the human revolution. Evolved primate cognitions process innate inputs - but culturally transmitted nonevolved signs can co-opt their innate processes. The co-optation just needs (and humans are good at this) the ability to learn abstract associations. When symbols co-opt innate ape psychology, it is like an engine being put into a new chassis -- ape psychology is refitted thus into doing something radically new -- human psychology with all its nonevolved cognitions. For example, the core process of fear in apes uses the innate inputs of snakes, spiders, angry faces and blood. But humans can uniquely hock on novel sign inputs such as swastikas, the radiation sign, evil eyes and the thoughts of God - and so use them to power the radically new behaviors that make us cultural.
But what enables humans to put a new culturally derived `chassis' on the ape brain? Here is their second theory. Symbolic co-optation arose from the prefrontal cortex working memory acting as an abstract association "catalyst" upon neural plastic networks. Many molecules would meet too rarely to react unless another molecule - a catalyst puts them together. The same with the neural connections that underlie the abstract associations of symbolic cognition - the `catalyst' in this case being the working memory of the prefrontal cortex that can 'tutor' new neural links. And the new associations that it creates happen thanks to the recently discovered phenomena of neural plasticity which allows old cognitions to rewire to do radically new tasks. The theory uses bits of already established science. It is theoretical innovation at its best - clear "mechanical" sound processes with no hand waved `dues ex machine' processes. Simple - yet overlooked - perhaps because of the breadth of knowledge they bring together -- by those whose business it is to invent such ideas.
You have to read the argument to appreciate its explanatory power. For a hint, consider how our social attachment is both different and not different from that of other apes. Both ape and human attachment depends upon the same limbic processes. But in nonhuman apes, the inputs to such process arise entirely from the actual physical presence of another individual -hugging, grooming, facial reactions, and the feel of warmth. Symbolic culture puts new a chassis on these limbic processes by adding new inputs such as wedding rings, name changes, and rituals. In doing so, the new `symbolic chassis' enables our ape limbic brain to create human specific forms of social bonds - such as those of marriage, with distant kin, the supernatural and society. This idea is simply an act of genius since reveals how neuroscience and grammatology so easily fit under anthropology and even such fields as cultural studies.
Further, the authors make the breakthrough of showing how what is a transient and private emotion in other apes could by a simple scientifically analyzable process become one that in humans is resistant to separation (symbols can stand-in for missing people and relationships with them), and embedded in communities (symbols allow societies to define relationships and so build up social complexity). One hates the phrase "scientific revolution" or "new paradigm" but these authors have done it - the core problem of our origins has been found. They call their idea, the missing link of human evolution. And they are right.
The resulting approach is not only elegant, simple and powerful - but the stuff of which I bet further science discoveries will be born. It is the first book that can be properly called `neuropaleoanthropology'. It is the beginning of something big. The oddly titled book - a wrong title if there ever was one -- does what evolutionary psychology should have done, but has not - reveal the biological dragons under our anthropological Eden.

7 of 10 people found the following review helpful.
Not What I'd Hoped For
By J. Frakes
I can't support the glowing views of the others here. Overall, I found the book lacks a clear central focus and development. At times the associations the authors are tying to make wander as we shotgun through examples and analogies and variations to the point that you wish for a more clearly stated concept. There is a substantial amount of useful information here, and some things to ponder. There is some good discussion on neural networks and plasticity. Beside that, however, one of the overriding weaknesses is the failure to examine contrasting view points, as a good science discussion generally does. Their opinion is that learning to think symbolically was the evolutionary pressure that generated human divergence but make an unsubstantiated case for this. There is no anatomical evidence that early humans had the capacity for symbolic associations, modern imitation studies included. While fundamentally important, most evolutionary timelines place that as a very recent development. To confuse matters even worse, the authors state on page 260, "Our evolution up until 100,000 years ago left our brains dumb. We lacked even the knowledge that it was possible to do new and unimagined things." That's when symbolic representation probably did accelerate modern human development, but the authors' attribute its influence all they way back to Australopithecus. There is no anatomical or anthropological support for this. Genetics is dismissed almost without mention and the contrary beliefs of Steven Pinker and others that subconscious daemons regulate consciousness is also ignored in total. And when its all said and done, we really haven't covered the evolutionary process very well at all. All the pop analogies with familiar experiences and modern culture only diverted from the theme. The time would have been better served with more discussion of the evolutionary past. The chapter on consciousness is almost juvenile. I would suggest Merlin Donald's Origins of the Modern Mind for a much more balanced discussion of evolutionary human intelligence since contrary views are given their justifiable recognition in this still embryonic science.

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One-stop portable reference for linemen and cablemen. Take all the key information you need to every jobsite in one easy-to use reference! Lineman's and Cableman's Field Manual, by Thomas M. Shoemaker and James E. Mack, packs the latest NEC« and OSHA standards and safety rules pertaining to electrical line maintenance and construction. This convenient hands-on tool gives you: *Diagrams for overhead transformer connections...ampacity and physical data...fusing guidelines...conductor sag table data and sample calculations...and preventative equipment maintenance procedures *Sample guying calculations and charts *Primary and secondary conductor ampacity tables for underground construction as well as fusing and secondary design guidelines *Advice for personnel protective equipment, and correct techniques for pole-top and bucket rescue and resuscitation *Lightning protection data *Step-by-step guide to proper grounding *Tree trimming techniques for line clearance *Diagrams of the most commonly utilized knots, splices and gear *Much, much more!

  • Sales Rank: #1167310 in Books
  • Published on: 2000-03-23
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.90" h x 1.16" w x 4.90" l,
  • Binding: Paperback
  • 416 pages

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

James E. Mack (Moline, IL) is Manager, Operations Support, at the Mid-American Energy Company. He is an active committee member of the Missouri Valley Electrical Association. He is a member of IEEE and NSPE.

Most helpful customer reviews

2 of 3 people found the following review helpful.
The definitive guide for the lineman/cableman
By A Customer
I used this book as a reference for a project I needed to do on splicing. I found the information contained was concise and clear. The book covers a wide variety of subjects that are very relevant to the jobs that a lineman and cableman would need to perform everyday.

0 of 0 people found the following review helpful.
Not Bad
By D. R. Merry
Not a bad field guide but falls a little short on some subjects. The ones it does cover it does well but skips over some key topics. Every Line truck should have one, but keep a copy of the big book close.

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Verilog Hardware Description Language: Analysis and Design of Digital Systems (Delete(Professional Engineering)), by Zainalabedin Navabi

Hardware description languages are used to design high density VLSI, allowing designers to put millions of transistors on a single substrate. Verilog is closing in on VHDL as the most popular of the hardware description languages. This is a tutorial in designing with Verilog. Each major chapter features in-depth Verilog examples of the coding described, and all the examples are assembled into a final full CPU design.

  • Published on: 1999-08-30
  • Binding: Hardcover
  • 500 pages

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** Ebook Download Boating Magazine's Insider's Guide to Buying a Powerboat: Featuring Tips and Traps for the Smart Boat Buyer, by Robert Lamy, Robert J. P.

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Boating Magazine's Insider's Guide to Buying a Powerboat: Featuring Tips and Traps for the Smart Boat Buyer, by Robert Lamy, Robert J. P.

Boating Magazine's Insider's Guide to Buying a Powerboat features tips and traps for the smart boat buyer. If you don't have an uncle in the boat-dealership business, here's the next-best thing: a longtime boat dealer and salesman who lets you in on trade secrets so you can buy a new or used boat without getting burned. J. P. Lamy lays out a step-by-step approach to finding the right small powerboat (under 30 feet) and buying it at a fair price with favorable financing.

You will learn:

  • How salesmen are trained
  • What their margins and markups are
  • The use of the Internet for boat shopping
  • What to look for, good and bad, in a new or used boat
  • Checklists
  • How to negotiate honestly but toughly
  • How to shave thousands of dollars from an asking price

Endorsed by Boating magazine, Lamy's guide helps you take control and win in the bargaining process. When it comes to buying a boat, knowledge is power.

  • Sales Rank: #633791 in Books
  • Published on: 1999-10-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.90" h x .55" w x 4.50" l, .37 pounds
  • Binding: Paperback
  • 192 pages

From the Inside Flap
Get the Right Boat, at the Right Price

If saving several thousand dollars on the cost of a new or used small powerboat sounds good, you've definitely got the right book. This unique guide is the equivalent of a friend in the boat business. Consumer champion J. P. Lamy, a boat industry iconoclast, gives you tested advice on how to
Save $3,000 to $4,000 on the cost of a new $19,995 boat
Inspect and appraise new and used boats
Understand the psychology of the private sale to save thousands on a used boat
Choose the ideal make and model for you
Shop effectively in person, over the phone, and on the Internet
Reduce financing costs
Recognize and counter professional sales tactics

This book contains everything you need to know to buy a small powerboat (under than 30 feet) at a terrific savings.

From the Back Cover

Get the Right Boat at the Right Price.

If saving several thousand dollars on the cost of a new or used small powerboat sounds good, you've definitely got the right book. This unique guide is the equivalent of a friend in the boat business. Consumer champion J.P. Lamy, a boat industry iconoclast, gives you tested advice on how to

  • Save $2,000 to $3,000 on the cost of a new $19,995 boat
  • Inspect and appraise new and used boats
  • Understand the psychology of the private sale to save thousands on a used boat
  • Choose the ideal make and model for you
  • Shop effectively in person, over the phone, and on the Internet
  • Reduce financing costs
  • Recognize and counter professional sales tactics

Insider's Guide to Buying a Powerboat contains everything you need to know to buy a small powerboat (32 feet and under) at a terrific savings.

About the Author

J.P. Lamy has bought, refurbished, and sold used powerboats and now sells new boats using a combination of good customer service and reasonable markup over the dealer's wholesale price. His win-win approach has propelled him to notable sales success in Florida's boating market. Distressed at some of the sales tactics he witnessed, he wrote this book as a consumer's aid.

Most helpful customer reviews

7 of 8 people found the following review helpful.
Excellent for Boat Buyers
By Alan Dale Daniel
I have never owned a boat and this book opens the eyes of the new comer to boating when it comes to buying a boat. Lots of good tips for the buyer, and even someone selling a boat could be helped by this book.
The writer is concise, and he puts in lots of lists to help with the buying project. Follow the list and you will do a lot better in looking over the prospective boat. Simple terms are used, and the terms that are common to boating are explained in an easy to read fashion.
The best part of the book is how the author explains the insiders tips for buying a boat. The title isn't kidding. The writer really lets you in on the scoop of how the boating dealerships work and how they get you to buy a boat a their price. He warns the reader that there are no standards in the boating industry (at least nothing comparable to the auto industry) and he points out how to arrive at a competent buying decision. What to look for in the sea trial is an excellent portion of this buyer's manual.
I recommend this book to anyone new to boating who is even thinking about purchasing a boat.

4 of 6 people found the following review helpful.
Good and Bad
By NW_Buckeye
I found the author's discussion of the pros and cons of buying a new or used boat helpful. Furthermore, his thorough checklist of things to check on a both a new and used boat make me feel more confident when looking for a boat the first time. Buying a boat is different from an automobile during the sales process, and this is discussed at length.
The book promised to discuss all of the different boat types and describe the boat building process. However, I was sorely disappointed that he's limited to think that all boats are made of fiberglass. I'm looking for a aluminum boat for fishing, possibly a jet, for fishing the shallow rivers and streams of the Northwest. Welded aluminum boat are the rule, with some riveted aluminum hulls. I was hoping for a discussion on what to look for, and what hull types are superior. However, he ignores aluminum hulls and dismisses jet boats as a fad. The book is good, to a point.

0 of 0 people found the following review helpful.
Great tips
By Charles Verner
Quick read that gets right to the point. I haven't completed my boat purchase yet and have been researching for a year. I want to get the best boat for the money. The author's tips regarding communication with the seller or broker really work. I have gotten all kinds of information from brokers regarding boats that they have sold including selling prices and what I should expect to pay for similar boats. I feel much more confident and less concerned about rushing into things than I did before I read the book.

See all 20 customer reviews...

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Rabu, 29 Januari 2014

^ Download Ebook The Ultimate Guide to Sports Marketing, by Stedman Graham, Lisa Neirotti, Joe Goldblatt

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Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals

  • Sales Rank: #466247 in Books
  • Published on: 2001-04-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x 1.40" w x 6.30" l, 1.50 pounds
  • Binding: Hardcover
  • 315 pages

From the Back Cover

Includes vital industry information, Internet strategies, and more

An Insider's Look at the Dynamic World of Sports Marketing

Sports marketing is a prestigious­­and challenging­­career. The Ultimate Guide to Sports Marketing, Second Edition, will show you how to get your foot in the door and, once inside, construct a solid career in virtually any sport-related field you choose.

The first book to go behind the scenes to examine all the fundamentals­­from getting that elusive first job interview to acquiring funding, negotiating contracts, managing event logistics, and more­­this integrated approach to sports marketing features:

  • Discussions with top-level professionals who helped establish and define the field
  • The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis­­A proven method for identifying internal aspects and external variables that may affect your success
  • Sample agreements for independent contractors, sponsorship, licensing, endorsements, and venues

Whether you are managing and marketing sports organizations, products, events, or even the athletes themselves, you must be able to look beyond the games to keep them functioning seamlessly. Let The Ultimate Guide to Sports Marketing act as both your guidebook and fingertip reference for entering­­and building a career in­­the exciting world of today's sports marketing.

"Get the fundamentals down and the level of everything you do will rise."

­­Michael Jordan

The Ultimate Guide to Sports Marketing is about the fundamentals of sports marketing and event management. How can a sports event be designed to meet the needs of athletes, spectators, and sponsors? If a celebrity is scheduled to be on hand, what type of travel and hotel accommodations must be provided? How can you determine appropriate sponsors for an event­­and then demonstrate the benefits of their sponsorship?

Sports marketing has become one of today's single most exciting careers. The excitement of being involved with sports and teams that you've followed since childhood, the glamour of rubbing elbows with renowned athletes and celebrities, the drama of organizing an event for hundreds or even thousands of attendees­­all add up to make sports marketing a thrilling, multidimensional career.

At every level, event managers and marketers must share the same discipline, instinctive talent, and tenacity of the athletes themselves. The Ultimate Guide to Sports Marketing will show you how to develop the skills necessary to manage virtually any sports marketing scenario, including:

Event coordination * Contingency planning * Logistics * Working with vendors * Purchasing, inventory, and distribution of goods * Ticketing and admissions * Safety and emergency precautions * Seating design and controls * Sponsor and supplier agreements * Risk management and insurance * Venue contracts * Licensing * Loss prevention * Finding sponsorship * Marketing licensed merchandise * Alternative sport events * Sports tourism * Charitable events

Because of their obvious appeal, sports marketing jobs are among the most sought-after in today's job market. But beyond the fun and games, sports marketing requires knowledge and dedication. From ideas for effectively leveraging sport celebrities and their appearances to sample scripts for banquets and presentations, and from managing concessions at Little League games to high-profile World Series promotional assignments, The Ultimate Guide to Sports Marketing pulls back the curtain to give you a hands-on, detailed look at what it takes to succeed behind the arena walls­­where the real business takes place.

About the Author

Stedman Graham is president of Graham and Associates, a leading sports marketing firm that has played a role in events including the Volvo Tennis Tournament and the NBA Legends Pride Classic. An adjunct professor at Northwestern University's Kellogg Graduate School of Management, Graham is the best-selling author of You Can Make It Happen and Teens Can Make It Happen. He also writes a popular column for Inside Sports.

Lisa Delpy Neirotti, Ph.D., is director of the sports management program at The George Washington University. Dr. Neirotti consults with corporate sponsors and sports commissions around the world and is a frequent contributor to academic and industry publications.

Joe Jeff Goldblatt is director of the event management program at The George Washington University. The author of Special Events: The Art and Science of Celebration, Goldblatt has produced corporate events for Marriott, Xerox, and dozens of other Fortune 500 companies.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Kathryn Melanson
A+ all the way!

6 of 8 people found the following review helpful.
Worth every dime
By Fishing Promotions
This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two.

1 of 1 people found the following review helpful.
Learnt a lot from this book!
By Gale
I am currently working in a professional football club, and as I just started off, I wanted to read more about marketing the sport as possible. So I came across this book while I was browsing around. I have to say the contents are really helpful and insightful. For people who want to go into this line, get this book. It teaches you a lot! =D

See all 5 customer reviews...

The Ultimate Guide to Sports Marketing, by Stedman Graham, Lisa Neirotti, Joe Goldblatt PDF
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Selasa, 28 Januari 2014

^ Download The eMarketplace: Strategies for Success in B2B eCommerce, by Warren Raisch

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The eMarketplace: Strategies for Success in B2B eCommerce, by Warren Raisch

This work describes the business-to business marketplace and the changes and opportunities presented by the wholesale change in the way in which the world does business. It discusses how the large-company purchaser or distributor and the small to mid-size business owner/marketer can make money in business to business by creating/participating in emarkets, as well as how to get their product out into the emarketplace. This text describes the emarkets, their methods of application, the different models currently in use, and how to make money in business to business the markets. Case studies on successful and flawed business-to-business models are used to demonstrate the points, including: Harley Davidson; Delland; and other leading companies. An additional chapter provides insight for the average vendor, as well as for those looking to start an emarket. This chapter includes an analysis of the advantages and disadvantages of different models of emarketplace.

  • Sales Rank: #1575413 in Books
  • Published on: 2000-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.31" h x 6.29" w x 9.42" l, 1.10 pounds
  • Binding: Hardcover
  • 343 pages

Review
"Entrepreneurs of the 21st century need actionable strategies for ebusiness especially from industry leaders who have run the gauntlet and succeeded." -- John Jaquette, Director Entrepreneurship & Personal Enterprise Program, Cornell University

"...At W.R. Hambrecht we see the principles outlined in this book put into practice everyday." -- William R. Hambrecht, CEO, W.R. Hambrecht & Co

"...Raisch has produced a must-read for anyone who is either developing or taking part in an electronic marketplace." -- Andy Zimmerman, Chief Operating Officer, Idealab! New York

"This book explores the changing business dynamics...that will interconnect individuals, organizations, and entire industries." -- From the Foreword by Gideon Gartner, Founder of Gartner Group and Giga Group

From the Back Cover
Experts project that more than one trillion dollars in business to business spending will pass through global digital markets in the next few years. This presents both a significant opportunity and a challenge to all who plan to conduct businesses in the new economy. Welcome to the future­­welcome to the eMarketplace.

Effective business models in the new economy merge digital and physical transactions to form a seamless whole. Simply put, the successful companies will be those that capitalize fully on the technology that makes it possible to conduct business electronically, instantly, and more efficiently­­without sacrificing the important element of human interaction.

The eMarketplace is a practical, much-needed guide to this rapidly evolving industry. In clear, jargon-free language, the book presents an overview of the business dynamics behind the current and emerging digital marketplace, as well as the key market data, terminology, and business model definitions needed to chart the opportunities ahead. Drawing from their extensive experience, Warren Raisch and William Kane, Jr. outline the three key areas of evolution that will change business dramatically and provide a wealth of expertise, practical advice, tips and strategies.

This essential resource includes chapters on:

  • Understanding the ebusiness infrastructure
  • Developing an effective e-team
  • Forming strategic alliances
  • Designing content strategies
  • Taking business global
    Building value into the supply chain
  • Creating a high growth organization
  • Developing a sustainable, profitable business model

The eMarketplace is also filled with enlightening case studies of successful and flawed business-to-business e-commerce models. Additionally, sharing their thoughts and perspectives on the new economy, commerce flow, knowledge exchanges, and infrastructure, are top visionary leaders of the Internet Age such as Keith Krach, CEO of Ariba; Mark Hoffman, Chairman and CEO of Commerce One; and Gideon Gartner, founder of Gartner Group and Giga Group.

The industry moves at the speed of the Internet. In order to succeed, it is necessary to not just keep up with the latest developments, but stay one step ahead. This book is a must-read for anyone who wants to succeed in the next generation of e-business.

"As a leading financial services firm committed to using the Internet and auction processes to provide more open and accessible markets, at W.R. Hambrecht we see the principles outlined in this book put into practice everyday."
William R. Hambrecht
CEO, W.R. Hambrecht & Co

"By bringing together the lessons of successful web communities, a first-hand familiarity with technology platforms, and insight into marketplace economics, Raisch has produced a must-read for anyone who is either developing or taking part in an electronic marketplace."
Andy Zimmerman
Chief Operating Officer
idealab! New York

As high-tech as the world becomes, the need for human interaction is still a crucial element to all business. The eMarketplace shows how to incorporate the latest technology, and still maintain that crucial element of humanity. Filled with case studies, expert, advice and an invaluable 11-step business planning process for developing your own e-commerce strategies, this book is the definitive resource for the ever-evolving eMarketplace.

About the Author
Warren D. Raisch (CA) is the Executive Director of ebusiness for marchFIRST, the largest global ebusiness solutions company. As the founder and CEO of WorldCast Networks, Inc., he developed the first online B2B trading exchange floor for the IT market. Mr. Raisch has spent more than 20 years working with leading companies, including Apple Computer, 3Com Corporation, Gateway Computer and other providing innovative leadership and applying advanced technologies to real world business models.

Most helpful customer reviews

2 of 3 people found the following review helpful.
A "Must Add" To Your Collection
By Gee Whiz
Over the years, the Peppers and Rogers duo have made an outstanding contribution to the field of marketing and the process of developing relationships with customers. "One to One B2B" is another installment. This well-written book builds on their earlier works and does a great deal to define in a tangible fashion the new "customer relationship mentality" that is so essential for all organziations to consider in today's real economy. The book is thought provoking and stimulating. It is evident the authors who have pioneered the bulk of the original thinking and philosophy underlying customer relationship management want to share their compelling philosophy. They are very convincing in citing the numerous advantages that accrue to those who embrace their approach to winning and retaining customers. And, this book seems to be committed to showing a straightforward, direct blueprint for implementation.
The first chapters constitute a worthwhile review of well established, familiar concepts, but they also offer some different slants that are extremely valuable supplements. The authors, in the spirit of the "learning relationshp", revise and modify to incorporate the most recent developments in the field. The updates and refinements are definitely added value.
The middle five chapters are central to the book's mission. Here the reader experiences very detailed coverage of companies and organizations that have adopted the "one to one" way of doing business. This section of the book provides this detailed description in case study format illustrating the steps of implementation and explaining the benefits associated with each implementation phase. New concepts such as a "customer touch map" are very worthwhile additions to the CRM arsenal. The chapters cover a broad range of case studies including such divers applications as Dell Computer and LifeWay Christian Resources. All of this makes for a very rewarding reading experience.
And, in keeping with their well established literary charcter, Peppers and Rogers have an eye to the future that they share with the reader. For example, they don't shy away from offering advice to Dell on future direction in light of the challenges posed by the current environment. And, they take time to weigh the eventual impact of a B2B world that is rapidly extending its scope, offering assessments from their very informed perspectives.
As an academician who has spent considerable time studying the CRM movement and consulting with companies that embrace the same, this book definitely offers value and is must for anyone that is committed to the idea of cultivating and preserving customer relationships.

2 of 2 people found the following review helpful.
Good, current overview
By GPS
This book provides considerable information about the current state of B2B marketplaces. The book is not particularly well-edited and the same information is repeated in several places. The book could easily have been published at one-half its length and provided the same information.
Raisch presents a four-level model of the evolution of B2B markets, Order Management, Business Community Integrators, e-Marketplaces, and Value Trust Networks. Although he talks about the last two quite a bit (especially Value Trust Networks), he never really defines them or gives good examples. He talks about what they might accomplish, but never gives the reader an idea of what they look like or what they will look like.
Aside from these negatives, the book does provide an excellent overview of the current state of B2B and a good analysis of where it might be headed.

6 of 6 people found the following review helpful.
Great B2B reference for 2001
By MissRe
This book is packed with information about the current state of B2B marketplaces. Raisch presents an evolutionary model of B2B markets. There are a large amount of errors and repetitive information. One could complain or be grateful that the book is interesting enough to overlook its shortcomings. The structure of the book and content are definitely worth these errors. This book is a good overview of B2B marketplaces from today's view. One could call it the B2B eCommerce "Bible" since it is presented more as a reference than an analysis. There is not a good indication of where some companies he references will be in the near future.

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Minggu, 26 Januari 2014

^ PDF Download Schaum's Outline of Astronomy, by Stacey Palen

PDF Download Schaum's Outline of Astronomy, by Stacey Palen

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Schaum's Outline of Astronomy, by Stacey Palen

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Schaum's Outline of Astronomy, by Stacey Palen

Tough Test Questions? Missed Lectures? Not Enough Time?

Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills.

This Schaum's Outline gives you

  • Practice problems with full explanations that reinforce knowledge
  • Coverage of the most up-to-date developments in your course field
  • In-depth review of practices and applications

Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores!

Schaum's Outlines-Problem Solved.

  • Sales Rank: #937382 in Books
  • Color: Multicolor
  • Published on: 2001-11-12
  • Released on: 2001-11-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .10" w x 8.30" l, 1.23 pounds
  • Binding: Paperback
  • 304 pages

From the Back Cover

About the Author
Stacy Palen, Ph.D. (Seattle, WA) teaches astronomy at the University of Washington. The curriculum she developed there for Astronomy 101 (Introductory Astronomy) and Astronomy 150 (The Planets) has since been adopted at many universities, including U.C. Berkeley, University of Virginia, and the University of Oregon.

Most helpful customer reviews

5 of 7 people found the following review helpful.
Good supplement for Introductory Astronomy
By A Customer
This book is an excellent text to compliment any introductory astronomy text. The review material is concise and well written, and the questions follow the same format and reasoning found in many textbooks. A good buy.

10 of 15 people found the following review helpful.
Not a rave
By Lee E. Dunbar
This book is not recommended. Over the years, I have bought many of the Schaum Outlines and found them carefully written and comprehensive - until this one. Right from the beginning it is fraught with sloppy definitions and careless work.

Example from page 31, Chapter 2 "Sky and Telescopes"

Right Ascension (RA) is analogous to longitude. The ecliptic is the plane of the solar system, or the path that the Sun follows in the sky. Because the axis of the earth is tilted, the ecliptic and the celestial equator are not in the same place, but cross at two locations, called the equinoxes.

Comment - the ecliptic and the celestial equator are planes and intersect in a line.

Qne of these locations, the vernal equinox, is used as the zero point of right ascension.

Comment - but which one? The question is important because Right Ascension is measured from the Vernal Equinox

Example from page 33, on Tides

The Earth experiences one full set of tides each day (two highs and two lows), everywhere on the planet. Tides are caused by gravity. The Sun and the Moon both contribute to tides on Earth

Comment - the reader might wonder why there are two highs per day if the phenomenon is due to the rotation of the earth under the moon. Author gives no hint.

0 of 0 people found the following review helpful.
There are simply too many errors to be useful to anyone using it to learn the subject
By MSC Physics
There are simply too many errors to be useful to anyone using it to learn the subject. As an adjunct book with problems, fine as long as the reader knows that not everything is correct. Read a real astronomy text and hopefully have a prof and TAs to guide you through the unfathomable.

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## PDF Ebook The New Kayak Shop: More Elegant Wooden Kayaks Anyone Can Build, by Chris Kulczycki

PDF Ebook The New Kayak Shop: More Elegant Wooden Kayaks Anyone Can Build, by Chris Kulczycki

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The New Kayak Shop: More Elegant Wooden Kayaks Anyone Can Build, by Chris Kulczycki

From coast to coast, home boatbuilders have turned to Chris Kulczycki for everything they needed to know about making their own kayaks from high-grade marine plywood and epoxy. In The Kayak Shop, a long-time popular standard, Kulczycki provided explicit directions and plans for building three sea kayaks: a high-performance single, an expedition single, and a touring double. The New Kayak Shop details three new Kulczycki designs that are more elegant and even more suitable for today’s paddlers. The building instructions are also updated, with new sections on paint and varnish, seat construction, power tools, computer programs for amateur designers, and tips on building multi-chine and round-bottom boats. The New Kayak Shop offers the best, most refined designs and building methods in a single, accessible volume.

  • Sales Rank: #548593 in Books
  • Published on: 2000-10-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .30" w x 7.30" l, .93 pounds
  • Binding: Paperback
  • 194 pages

Review
From coast to coast, home boatbuilders have turned to Chris Kulczycki for everything they needed to know about making their own kayaks from high-grade marine plywood and epoxy. (Rhode Island Boating)

From the Publisher
"Recommended reading for anyone contemplating going paddling in a kayak of their own creation." --Sea Kayaker

"Here's the book you've been looking for. . . . If you're considering building your own kayak, before you do anything else--buy this book!" --Florida Sea Kayaking Association

"This book should prove to be one of the standards on boat building that will be on every small boat builder's bookshelf." --Upper Midwest Kayak Touring News

"This is a very useful book, clearly written, well illustrated, fully explanatory. . . . You will be sold on building your own wood kayak." --Atlantic Coastal Kayaker

"Chris Kulczycki unfolds the basics and nitty-gritty of design, materials, tools, and plans. . . . Should encourage a lot of people to make the go-for-it decision." --Southern Maine Sea Kayaking Network

From the Back Cover

"Recommended reading for anyone contemplating going paddling in a kayak of their own creation."--Sea Kayaker, on The Kayak Shop

With the publication of The Kayak Shop in 1993, master builder Chris Kulczycki helped launch a popular revolution in kayak building. But he didn't stop there. Kulczycki's boats just keep getting better--easier to build and more beautiful to behold.

In The New Kayak Shop paddlers will find plans and instructions for building and finishing three new stitch-and-glue designs--a touring kayak, a fast sea kayak, and a flatwater kayak--that are even more elegant, durable, and functional than their forerunners. Chris Kulczycki's highly refined designs and simple building methods offer kayakers not only the experience of paddling an extraordinary boat but also the rare reward of having built it.

Praise for The Kayak Shop

"Here's the book you've been looking for. . . . If you're considering building your own kayak, before you do anything else--buy this book!"--Florida Sea Kayaking Association

"This book should prove to be one of the standards on boat building that will be on every small boat builder's bookshelf."--Upper Midwest Kayak Touring News

"This is a very useful book, clearly written, well illustrated, fully explanatory. . . . You will be sold on building your own wood kayak."--Atlantic Coastal Kayaker

Chris Kulczycki unfolds the basics and nitty-gritty of design, materials, tools, and plans. . . . Should encourage a lot of people to make the go-for-it decision."--Southern Maine Sea Kayaking Network

Most helpful customer reviews

49 of 50 people found the following review helpful.
Good Book that will help yo build a Beautiful Wooden Kayak
By A Customer
This book is a complete presentation of what you will beed to do to build a stich and glue kayak, beginning to end. The designs in the boat are suitable for beginner and intermediate paddlers. People with even modest amounts of woodworking aptuitude will be able to build boats from this book if you can make the time and money committments, in my experience begin at 100 hours and $500. Tool requirements are modest, mostly hand tools, and are discussed in the book.
I built another of Chris K's designs using plans supplied by Chesapeake Light Craft after reading this book. Note that you can get a great deal of additional information from additional sources. The Builder's Forum on Cheaspeake Light Craft's website - [...] - contains a wealth of info about building these boats. Please note that CLC is the company that Chris K founded - he has since sold the company, and the current management continues to introduce additional designs. A very large community of CLC builder/owners provide feedback on building issues continuously. Another source - I found it helpful to purchase the full size plans for the particular design I wanted from CLC, which was not included in this book. More on designs below. For $75, you can get the plans and a detailed manual for the design you want. (Note that if you buy plans from CLC, you are entitled to their very good technical support via telephone and email). I found the plans useful, but you can build straight from this book. The boatbuilding forum on [...] also serves a large community of kayakbuilders that are quite ready to answer questions.
Kayaks are like sneakers - they come in particular sizes to fit the paddler, and are designed for particular uses. There are plans for three designs in this book, but do be aware that CLC also has about 20 other kayak designs of various sizes and purposes in their line-up, so don't limit your options by sticking to the plans in the book if it is not going to be the best boat for you. That said, the three designs in the book are as follows: The Severn, a 14 foot, very light kayak for calm water use; the Chesapeake 16, a touring kayak that is probably CLC's most versatile design; and the West River 180, a faster, narrower, and less stable boat better suited for kayakers with some experience. Regarding the Severn, it is harder to build than other CLC designs. If you are interested in a flatwater boat, CLC's current Mill Creek 13 is more versatile and much more stable, is easier to build, and has a large cockpit opening. It is a great boat for beginners and fishermen. If you want a small decked kayak, their 14 foot Chesapeak design is a better choice. I do not think that the Severn ever developed much of a following. Plans for this boat are no longer published by CLC.
The Chesapeake 16 is a good all around touring kayak, and has a lot of storage room. Be aware that is it a large volume boat and is sutiable for heading out loaded with camping gear. It works as an unloaded day boat, but not as well as lower volume kayaks. Plans for this boat continue to be sold by CLC, and many of these have been built to date.
The West River 180 is a fast narrow, tippier boat that can cover a lot of ground quickly. It is, conversly, hard to turn. It is also one of the sleekest looking stitch and glue kayaks. CLC recently retired this design, replaceing it with the updated WR 18, which reportedly offers handling improvements.
CLC holds free demos where you can try out their various boats. These are regularly scheduled in Annapolis, Maryland, and are occassionaly held in various other parts of the country seasonally - check their website for details. If you can't get to a demo, check out the CLC Owner's Club at the website to find a builder near you for the design you are interested - many folks would let you see or try the CLC boat they built themselves.
Finally, if you are new to kayaking and kayak building, it is relatively easy to learn to build and paddle these boats. It is much harder to develop good judgement as to safety in various wind and water conditions. If you are new to this sport, please develop safe practices and judgement by taking lessons, joining a kayking club, and/or reading books dealing with the subject. "Sea Kayaker: Deep Trouble", available right here on Amazon, analyzes a number of sea kayaking accidents, including many fatalities. Amazon sells other good kayaking books as well. If you don't think that kayaking can be dangerous, or that it won't happen to you, you are in over your head, are at risk for mishaps, and owe it to yourself to get educated about how not to become a statistic. This is a great sport that is safe when practiced prudently, however, unfortunately, people die each and every year by being ignorant of the hazards.
Happy building and paddling.
Steve C

17 of 18 people found the following review helpful.
Great book with only one gripe...
By Bill J.
My one gripe is that the plans included with the book are close to useless. They're on tiny paper, and need to be severely enlarged before they can be used.
Other than that, this book is an excellent look at what goes into building a stitch and glue kayak. I've built a boat designed by this author, using only plans purchased through the resources listed in the book, and spent many hours on Long Island Sound, the Connecticut River, and the Texas Gulf Coast enjoying slipping silently through the water.
The time estimates are correct, even for someone who is only moderately familiar with wood-working. His materials lists are complete, and the recommendations made are worth paying attention to. In my building, I went contrary to a couple of the book's reccommendations; in hindsight, I would have followed the book much more closely.

17 of 19 people found the following review helpful.
The New Kayak Shop
By Christopher Visco
I wanted to buy a kayak, but when I saw the prices for a light, sea kayak ($2000 and up) I couldnt beleive it. I looked into building your own kayak...found a company called Cheaspeake Light Craft..the kits were cheap...the boats looked great....could I do this having little woodworking experience? Well, with the help of this book, the answer is a resounding yes!!

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