Sabtu, 31 Oktober 2015

# Download Lost Languages: The Enigma of the World's Undeciphered Scripts, by Andrew Robinson

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Lost Languages: The Enigma of the World's Undeciphered Scripts, by Andrew Robinson

"Andrew Robinson has now followed up his beautifully illustrated The Story of Writing with a highly appropriate sequel­­Lost Languages, on undeciphered scripts. Many, it seems likely, will never be deciphered ..."­­Sir Arthur C. Clarke, C.B.E.

A landmark study of the world's most important undeciphered writing systems and the current race to crack them

Maybe it's the tantalizing possibility of giving new voice to long-hushed peoples and civilizations. Perhaps it's the puzzle solver's delight in the mental challenges posed by breaking their codes. Whatever the reasons, the public has long been fascinated with undeciphered ancient scripts and the ongoing efforts to crack them. In Lost Languages, Andrew Robinson reports from the front lines of the global efforts now under way to crack the Meroitic hieroglyphs of ancient Nubia, the Etruscan alphabet, the Indus Valley Sealstones, the Zapotec script­­the earliest in the Americas­­and five other major "lost languages." An enthralling story of genius, passion, and competition, Lost Languages provides a revealing look at how decipherment is done. In what is truly an archaeological mystery book, the author examines each script in detail and reviews what is known about the people who created it, while weaving in the intriguing cast of characters currently competing for the glory of cracking these ancient codes.

  • Sales Rank: #799527 in Books
  • Published on: 2002-04-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x 1.10" w x 7.50" l, 2.20 pounds
  • Binding: Hardcover
  • 352 pages

From Publishers Weekly
This richly illustrated book, which highlights the thrills of archeological sleuthing, recounts the many attempts at understanding ancient civilizations through the decipherment of their long-lost writing. Major breakthroughs, such as the Rosetta Stone and its key to Egyptian hieroglyphs, and continuing enigmas such as the undeciphered scripts of the Etruscans and Easter Islanders are explored with all the fervor of a contemporary news story. Whether conveying the gradual discoveries in cracking Minoan writing and Mayan glyphs or the ongoing frustrations with the mysterious texts of ancient Sudan, Crete, Iran and India, Robinson (The Story of Writing: Alphabets, Hieroglyphs and Pictograms) is always careful to address the lay reader in clear prose, and to offer relevant photos, drawings, charts and maps. He also honors the translators themselves and is sympathetic to the obstacles they faced: he describes, for instance, a 16th-century bishop who destroyed Mayan codices even as he left "essential clues" for the decipherment of those that remained; he hails the young 18th-century Englishman whose friends called him "Phenomenon Young" as the man who "really launched the decipherment" of the Rosetta Stone. The decipherers had to challenge conventional wisdom, especially the thinking that ancient glyphs were largely representative icons rather than phonetic symbols like our own alphabets. Readers might be disappointed to learn that decades of decoding were spent on an inventory of goods and accounts and not on grand narratives, but at least they'll never struggle to decipher the book's terms. (Apr.)Forecast: Archeology and linguistics buffs will be delighted with this, as will those familiar with Jacques Derrida's theory of the history of writing systems.
Copyright 2002 Cahners Business Information, Inc.

From Library Journal
Journalist Robinson (Times Higher Education Supplement) opens the world of deciphering ancient scripts to general readers by surveying three deciphered scripts, including Egyptian hieroglyphics, and in contrast to Maurice Pope's respected Story of Decipherment nine undeciphered scripts, such as Sudan's Meroitic script. Consistently encouraging readers to consider themselves potential decipherers, Robinson initially offers background discussion, including the distinction between deciphering and cracking wartime codes. Next, he identifies hurdles to success, such as whether or not the unknown script can be related to another known language. Finally, Robinson effectively uses numerous graphics of the ancient scripts in brief "assignments" for readers' own deciphering attempts. The three successful deciphering projects are set as examples to prepare readers for the description of unsuccessful or controversial deciphering efforts. Overall, Robinson is successful in making his material accessible, but a more systematic presentation of established deciphering methods would have strengthened his approach. Recommended for academic and large public libraries. Marianne Orme, Des Plaines P.L., IL
Copyright 2002 Cahners Business Information, Inc.

From Scientific American
It is baffling and humbling to confront an incomprehensible form of writing, such as Chinese for most Westerners. People who try to decipher the scripts of lost languages face an even sterner challenge, because there are no contemporary speakers or writers to help. That is the challenge depicted learnedly and fascinatingly by Robinson, literary editor of the Times Higher Education Supplement in London. He sets the stage by describing the hard work that went into the three great decipherments: Egyptian hieroglyphs, Linear B of Crete, and Mayan glyphs. Then he poses the problems presented by nine undeciphered scripts, among them the languages of the Etruscans and the people of Easter Island. Success at deciphering, Robinson writes, requires fanatical perseverance and devotion to detail and wide linguistic and cultural knowledge. The books's many illustrations of the enigmatic scripts make vivid the difficulty of the decipherer's task.

Editors of Scientific American

Most helpful customer reviews

10 of 10 people found the following review helpful.
Lost and Found Languages
By Michael Gunther
If I could have any one thing come to pass (within reason) in linguistics, it would be a decipherment of the Indus Valley script. But no matter what your personal obsession - Rongorongo, perhaps, or Linear "A", or maybe just a basic interest in how linguists try (and sometimes succeed) to decipher the unknown writings of the world - there is likely to be much in "Lost Languages" that will interest and entertain you. It is primarily an introduction to the subject for the general reader, although it seems likely that even a specialist will not necessarily be familiar with all the languages included here.
Robinson begins with the story of three formerly undeciphered scripts that have now been (more or less) successfully deciphered: Egyptian hieroglyphs, Linear B, and (to a somewhat lesser extent) Mayan glyphs. This sets the stage for short chapters on important but so-far undeciphered scripts: Meroitic, Etruscan, Linear A, Proto-Elamite, Rongorongo, Zapotec, Isthmian (Mexico), Indus Valley, and the Phaistos Disc. Robinson shows how the principles of decipherment have been applied to these scripts, explains why they remain largely undeciphered at present, and offers a reasoned estimate of their chances for successful decipherment in the future.
As an introduction to the field of decipherment this is, I think, a very successful book. Naturally it lacks the details to be found in more specialized studies, but Robinson clearly articulates the basic principles of decipherment and their application to these very interesting scripts. Examples are given for the reader to work out, and other examples show how would-be decipherers, both famous and not-so-famous, have sometimes gone wrong. One could only wish for the inclusion of more scripts (why not cunieform?) and more in-depth coverage, but as an introduction, "Lost Languages" fulfills its purpose admirably. Maybe someone who reads this book will "catch the bug," go on to more advanced study, and - who knows? - someday find the key to one of these enigmatic writings.

46 of 47 people found the following review helpful.
Fascinating and informative
By Christian Wheeler
An altogether extraordinary and fascinating work, "Lost Languages" is an engaging and engrossing look at the ways that anthropologists and linguists have deciphered lost or forgotten languages. The first part of the book deals with the translation of three key languages: Egyptian hieroglyphics, the Mayan glyphs, and Greek Linear B, and how the decoding of these languages led to major breakthroughs in our knowledge of those cultures. Robinson provides a wealth of detail on the processes needed to overcome the difficulties of translating a lost language, giving the reader an inside view of the workings of the world of linguists and the often laborious tasks they undertake when attempting to decode texts from a sparse handful of clues--and how anthropological information can sometimes be the key that finally opens the door. The thrill of discovery, of unlocking the door to knowledge, is vividly presented here. Robinson's own excitement is nearly palpable, expressed in writing that is almost giddy at times. The author also makes good use of numerous charts, graphs, and illustrations to highlight his points and to clarify textual information.
The second part of the book deals with nine languages that have so far eluded translation, most notable Greek Linear A, the language of Easter Island, and the Etruscan language. Here, Robinson chronicles the frustrations and difficulties of the efforts to finally break the mystery of these forgotten languages. All of the joy of the first part of the book--the thrill of discovery--is muted here, with disappointment and frustration frequently holding court. There may be a key out there somewhere (another Rosetta Stone, perhaps) but for now--and maybe forever--these languages remain tantalizingly out of reach.
Written in a clear, reader-friendly style, with good doses of wit and anecdotal information, "Lost Languages" serves as a fine introduction to the world of ancient languages and those who seek to crack their hidden meanings. One of the best things I can say about it, though, is that it is likely to make the reader want to learn more about its subject--always a good sign. Excellent work.

32 of 33 people found the following review helpful.
a most enjoyable read!
By David W. Straight
A wonderfully entertaining book--part archaelogy, part detective
novel-like, part art. Lavishly illustrated (black-and-white with
blue to highlight): maps (showing locations where fragments
and tablets, etc, were found, historical influences, such as
Kush on Upper Egypt); hieroglyphs, symbols, etc; photographs;
drawings, etc. You can spend a lot of time just on these
illustrations alone.
The book starts off with chapters on three deciphered (more or
less) languages: Egyptian hieroglyphs, Linear B, and Mayan
glyphs, and describes how these languages were finally solved.
Problems arise because some languages are based on logograms,
where a symbol represents a word (e.g. "man"), some have symbols
representing a syllable, and some have symbols representing
just a letter--a part of a syllable--as in English. To make
matters worse, some languages have mixtures of these types.
It can be helpful for decipherers to have an idea of the
spoken language--Linear B turned out to be a form of Greek,
but the written symbols were not the familiar Greek letters.
Bilingual stelae--such as the Rosetta Stone--are very helpful--
if they can be found.
After showing how the three aforementioned languages were
solved, the author then spends the second half of the book on
8 languages which have not been deciphered, beyond, perhaps,
a few words. Some of these languages are "isolates" which
have no other modern or ancient language which is similar--
nobody speaks Etruscan, which died out in the first century B.C.
(Basque is a modern-day isolate, bearing no relation to other
languages). One of the most interesting of these undeciphered
languages is rongorongo, found on Easter Island, which is 2000
miles from the nearest other human habitation (Pitcairn Island,
of Bounty fame, is 1400 miles away). It is suspected that the
inhabitants of Easter Island came from Polynesia, and that
rongorongo is a written form of Polynesian. So with rongorongo
and the other languages, the author leads you through clues,
hypotheses, hopeful leads, false trails to show why each
language is still undeciphered, even though bits and pieces
may have been solved.
So we have, in essence, a detective novel that isn't fiction.
No crime, no murder, but clues and curiosities and detectives.
It's like reading about Turing, Bletchley Park, and the Enigma
machine--but as the author notes, the German codes were
"malicious"--designed to hinder decipherment--and these lost
languages are not malicious, but pose very different kinds
of problems for the would-be decipherer.

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! Ebook Download Strategic Marketing Management: A Means-End Approach, by Mark E. Parry

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Strategic Marketing Management: A Means-End Approach, by Mark E. Parry

Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently—then execute those decisions with precision.

  • Sales Rank: #5131701 in Books
  • Published on: 2001-12-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.10" w x 6.30" l,
  • Binding: Hardcover
  • 256 pages

From the Back Cover

A One-Volume, MBA-Level Course for Designing and Implementing a Customer-Focused, "Means-End" Marketing Program

"Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results.   It is combat tested, proven in the trenches of marketing campaigns around the world."
­­John A. Norton, Vice president, The Connaught Group, Ltd.

Strategic Marketing Management outlines a customer-based marketing program designed to help you identify your most attractive target customers and position your product or service so that it matters to those customers. With common-sense explanations of how and why recommended methods work, along with current examples of techniques other companies have used to apply these methods successfully (and unsuccessfully), this book shows you how to determine:

  • What makes your company, product, or service special to current and potential customers
  • What position you should establish and nurture in order to create sustained competitive superiority
  • Strategies to strengthen and defend that position

Look to The McGraw-Hill Executive MBA Series for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other titles in the series include:

  • Corporate Strategy
  • Finance & Accounting for Nonfinancial Managers
  • Managerial Leadership
  • Mergers & Acquisitions
  • Sales Management

Targeting and positioning. The interdependence of these two fundamentals lies at the heart of every successful marketing initiative. Strategic Marketing Management looks into the marketing programs of today's most consistently successful marketers­­from Procter & Gamble to Amazon.com­­to reveal how they treat targeting and positioning as interdependent efforts, vitally linked at every level.

Strategic marketing authority and educator Mark Parry shows you how to identify your most important customers, then position yourself successfully in relation to your closest competitors. Built around the precepts of the proactive Means-End Theory, and developed from materials created for executive education courses at the Darden School, Strategic Marketing Management provides you with the information and strategies you need to:

  • Create a benefit framework that encompasses functional, experiential, financial, and psychosocial benefits
  • Present evidence and support to make promised benefits both credible and valuable
  • Separate intrinsic from extrinsic attributes, and correctly capitalize on each
  • Use customer decision maps to "ladder" from concrete product attributes to benefits to personal values
  • Create and employ creative strategies that speak only to those values considered most essential
  • Foster and nurture appropriate brand meanings that retain value in the marketplace­­and over time
  • Overcome unintended and undesirable product associations in the minds of your customers

Strategic Marketing Management goes straight to the heart of marketing, providing a logical approach for targeting and positioning products that is easy to implement and proven successful in today's marketplace. A concise, focused guide written for executives and executives-in-training, it describes today's top tools for assessing market trends, making essential decisions to capitalize on those trends, and executing those decisions with authority and confidence.

About the Author

Mark E. Parry has served as course head of the MBA first-year marketing course and the second-year marketing strategy elective at the University of Virginia's Darden School of Business. Dr. Parry has designed several Darden executive education programs, including "Fundamentals of Pricing Strategy," "Launching New Products," and "Building and Managing Brand Leadership." He has also served as faculty leader of the "Strategic Marketing Management" executive program, and has taught in many other executive education programs. In addition, he has designed executive education programs for Coca-Cola, Allied Signal, Ingersoll-Rand, Milliken & Company, and Lexis Law Publishing, among others. His work has appeared in numerous publications, including Journal of Marketing Research, Journal of Marketing, and Marketing Science.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Solid book on management tactics
By Rachel Wood
I have to say that strategic marketing can be a mystery even to those who are trained and well versed in the subject. This book, written by a professor who now teaches and gives seminars on the subject is thoughful and well-written. Even for someone who just wants to understands the basics of management will benefit from reading this book. Sure, it's older but the basics simply make sense. I recommend this to someone who wants to go one level higher with strategies, but who already understands the concepts behind marketing.

0 of 0 people found the following review helpful.
Top-notch classic!
By PlumNV
Mark Parry's book on means-end theory is absolute gold! I have met him in person and have used his positions, tactics, and analytics for years to help clients reach their goals! Highly, highly recommend!

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Jumat, 30 Oktober 2015

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  • A problem/solution manual, integrating general principles and laboratory exercises, that provides students with the hands-on experience needed to master the basics of modern computer system design
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  • An ideal educational resource for the more than 70,000 undergraduate and graduate students who, each year, enroll in computer architecture and related courses

  • Sales Rank: #462004 in Books
  • Published on: 2002-01-16
  • Released on: 2001-12-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .60" w x 8.10" l, 1.64 pounds
  • Binding: Paperback
  • 336 pages

From the Back Cover

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  • Study quickly and more effectively
  • Get the big picture without poring over lengthy textbooks

Schaum's Outlines give you the information your teachers expect you to know in a handy and succinct format­­without overwhelming you with unnecessary jargon. You get a complete overview of the subject. Plus, you get plenty of practice exercises to test your skill. Compatible with any classroom text, Schaum's let you study at your own pace and remind you of all the important facts you need to remember­­fast! And Schaum's are so complete, they're perfect for preparing for graduate or professional exams.

Inside, you will find:

  • Overview of hardware and software design elements in computer systems
  • Concise explanations of hardware and software interface
  • Complete details on the efficient use of system resources
  • Solved problems in: instruction sets, pipelining, cache, memory, I/O and more!

If you want top grades and a thorough understanding of computer architecture, this powerful study tool is the best tutor you can have!

Chapters include:

  • Introduction
  • Binary Logic
  • Computer Arithmetic
  • Machine Organization
  • Programming Models
  • Basic Processor Design
  • Pipelining
  • Instruction-Level Parallelism
  • Introduction to Memory Systems
  • Cache Memories
  • Virtual Memory
  • Input/Output Systems
  • Introduction to Multiprocessors

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Schaum's Outlines

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  • Assembly Language
  • Combinatorics
  • Computer Graphics, 2nd Ed.
  • Data Structures with C++
  • Essential Computer Mathematics
  • Fundamentals of Computing with C++
  • Fundamentals of SQL Programming
  • Introduction to Computer Science
  • Mathematica
  • Microprocessor Fundamentals, 2nd Ed.
  • Operating Systems
  • Programming with Basic
  • Programming with C, 2nd Ed.
  • Programming with C++, 2nd Ed.
  • Programming with FORTRAN 77
  • Programming with FORTRAN 90
  • Programming with Java
  • Programming with Modern Structured COBOL, 2nd Ed.
  • Programming with Pascal, 2nd Ed.
  • Programming with Structured Basic, 4th Ed.

About the Author
Nick Carter, Ph.D. (Urbana, IL) is an assistant professor at the University of Illinois, Urbana-Champaign. He holds a doctorate in computer science from MIT, has worked at IBM’s Yorktown, NY, research facility and was the memory system architect on MIT’s prestigious M-Machine project.

Most helpful customer reviews

8 of 8 people found the following review helpful.
Nice for review
By Joseph M. Pereira
This is a nice book for review of the basic concepts of computer architecture. Like other Schaum's outlines books, the concepts are explained in a concise manner with examples and solved problems to reinforce and clarify the material.

26 of 26 people found the following review helpful.
Pretty good overview of computer architecture
By calvinnme
Quite frankly, I was surprised at the usefulness of this Schaum's outline. I didn't think that the Schaum's outline format would work for a subject like computer architecture, but it does. All aspects of computer architecture are covered from computer arithmetic to processor design to memory systems to the advanced topic of multiprocessing. The format of the outline is a little different from the Schaum's usual formula. Each chapter consists of an "Objectives" section, followed by an introduction, followed by the various subsections of that chapter. There are examples and exercises on instruction set design, program design, block diagrams, and quite a few mathematical problems. This book is probably best suited to the advanced undergraduate or for self-study of the subject. If you are a graduate student that is using Hennessy's "Computer Architecture: A Quantitative Approach" the level of difficulty of the mathematical problems in that book is not matched by this one, and you should look for another source. Otherwise I recommend this guide for most students of computer architecture.

0 of 0 people found the following review helpful.
Highly Insightful - Leads to understanding the physical layer of Computation
By Joshua Reuben
Computational devices are ubiquitous - yet the layers of abstractions we have constructed on top of the naked foundations give the illusion of ... what may as well be black magic! This book helped me peal back the curtain to the nature of the physical foundations of computation: under the Algorithms , Virtual Machines, & OS Thread Schedulers there is a world of bits and circuits: Schuam's Computer Architecture helped me comprehend the structure of Von Neuman machines, cache lines , CPU registers and the hierarchal memory model that underpins modern computing.
Kudos to the author !

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Rabu, 28 Oktober 2015

# Free Ebook Data Broadcasting: Understanding the ATSC Data Broadcast Standard, by Richard S. Chernock, Regis J. Crinon, John R. Mick Jr., Jr., John R.

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Data Broadcasting: Understanding the ATSC Data Broadcast Standard, by Richard S. Chernock, Regis J. Crinon, John R. Mick Jr., Jr., John R.

A ROADMAP FOR IMPLEMENTING THE ATSC DATA BROADCAST STANDARD The ATSC Data Broadcast Standard provides the means to transform digital TV signals from plain vanilla audio/video to 57-flavor broadband digital data delivery, opening a universe of device and service possibilities. Authored by four of the standard’s lead writers -- Richard Chernock, Regis Crinon, Michael Dolan, and John R. Mick, Jr. -- Data Broadcasting is the first guide to the new ATSC standard.

These experts help you:


*Understand the concepts behind standard provisions for carrying any type of data over MPEG-2 data transport mechanisms
*Implement the standard in real-world service creation and rollouts
*Enable a new generation of set-top boxes, hand-held devices, and PC add-in cards for handling both data and streaming video
*Configure stand-alone data injection and data injection associated with video and audio programs
*Define the optimal transmittal method for any type of data
*Resolve system architecture, receiver-reference design, data categorization, and encapsulation questions
*Solve announcement, and discovery and binding mechanisms problems
*Avoid implementation pitfalls with encapsulation examples, illustrated layering, and buffer models

  • Sales Rank: #3578614 in Books
  • Published on: 2001-04-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x 1.90" w x 7.60" l,
  • Binding: Hardcover
  • 621 pages

Review
"I think this is a fantastic project. If this book could be ready in time for NAB next year, it would be a home-run. It is quite possible that NAB would buy into it too. I see no downside from this project for DTV 3e, which covers data broadcasting but only in a small way; I would not expect to lose any sales of DTV 3e to a data boradcasting book. I urge you to move forward with this project." Jerry Whitaker, Series Advisor

From the Back Cover
ROADMAP TO IMPLEMENTATION FROM KEY WRITERS OF THE STANDARD

Make sure your system works out of the gate—and get out of the gate faster—with this first guide to the new ATSC standard, from four of its lead writers

PRACTICAL GUIDE TO A REVOLUTIONARY STANDARD

The ATSC Data Broadcast Standard provides the means to transform digital TV signals from plain vanilla audio/video to 57-flavor broadband digital data delivery, opening a universe of device and service possibilities. This book tells you how—and how not—to perform this miracle and implement these marvels. Just as importantly, it tells you why to do it in certain ways.

COMPLEXITY CLARIFIED Complex standards such as the new ATSC A/90 confuse as often as they clarify. But this guide from lead writers of the ATSC Data Broadcast Standard can help you avoid head-banging and stumbles by explaining the ins, outs, ups, downs, whys, and wherefores of the standard’s provisions. When you understand why the standard was written the way it was, the correct steps in implementation make a lot more sense and seem less complex.

LET THE GUYS WHO WROTE IT HELP YOU IMPLEMENT IT Written by key creators of the standard—from IBM Research, SkyStream Networks, Intel Corporation, and others—Data Broadcasting can help you:


*Understand the concepts behind standard provisions for carrying any type of data over MPEG-2 data transport mechanisms
*Comprehend the MPEG-2 Systems standard, the foundation for all DTV data carriage
*Implement the standard in real-world service creation and rollouts with roadmap in hand
*Enable a new generation of set-top boxes, hand-held devices, and PC add-in cards for handling both data and streaming video
*Configure stand-alone data injection and data injection associated with video and audio programs
*Define the optimal transmittal method for any type of data
*Resolve system architecture, receiver-reference design, data categorization, and encapsulation questions
*Solve announcement, discovery, and binding mechanisms problems
*Avoid implementation pitfalls with encapsulation examples, illustrated layering, and buffer models
*Necessary for both emission and receiver design engineers

“A home-run.” --Jerry Whitaker, author of DTV, Second Edition

Aimed at engineers, technicians, and managers in TV, video, broadcast, telecom, and networking, this book closes the gap between broadcast and data communications. It’s the first in-depth look at practical applications of a standard that’s going to change the entire broadcast industry in a heartbeat. It is, in short, essential.

About the Author
Richard S. Chernock, Sc.D., works at IBM Research in MPEG technology and data broadcast and is an author of the ATSC Data Broadcast Standard, as are all his coauthors. Dr. Chernock chairs the ATSC Data Implementation Working Group and is vice-chair of the ATSC T3 Technology Group on Distribution. Regis J. Crinon heads Intel Corporation’s DTV Data Service Development Group. Dr. Crinon chairs the ATSC T3-S13 Specialist Group on Data Broadcast. Michael A. Dolan is a technical industry consultant on television data broadcasting. He chairs various standards groups in this field, including the ATSC T3-S17’s Team on the (data) Application Reference Model, as well as two SMPTE D27 ad hoc groups on Application and Declarative Data Essence. John R. Mick, Jr., has more then 17 years experience in networking and digital video equipment development and is currently Staff Software Architect/Engineering Manager with SkyStream Networks.

Most helpful customer reviews

3 of 3 people found the following review helpful.
A great MPEG Systems reference too
By Mark K. Eyer
I found this book to be a great resource for the engineering and design fundamentals that relate to the question "how is all that data formatted and organized in digital television broadcasting?" The MPEG-2 Systems Standard is one of the foundations of digital television. If you're interested in how MPEG-2 really works at the system level, you'll find this book an excellent resource. The chapter on MPEG Transport by itself is worth the price of the book, but it also does a great job explaining another arcane MPEG-2 Standard, Digital Storage Media Command and Control (DSM-CC). It turns out DSM-CC is very useful in data broadcasting, but if you were to pick up the IEC standard itself and try to make sense of it, you'd find it very challenging.
Even though broadcasters have not started transmitting data along with digital television, this book sets the framework for understanding how it will be done. It's written by those experts in the field who actually designed the standard, so you know the information is accurate.

2 of 2 people found the following review helpful.
Great work
By LO YIP BONG
I highly recommend this book to all those who develop or maintain data broadcasting systems.
The good point is that it is not at all a replication of the specification (though a true copy of the A/90 spec is added as an appendix). The concepts are clear, progressive and sufficiently illustrated.
Chapter 3 alone tells you most you need to know about MPEG-2 Systems standard. I gained extra insight from it even after I had studied the original 13818-1 spec.

1 of 6 people found the following review helpful.
The Definitive Work
By Adam Goldberg
This book, written by several of data broadcast specification authors, is The Definitive Work on the ATSC Data Broadcast specification.
If you are an implementer of data broadcasting, you need exactly two things: a copy of the specification and a copy of this book.

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# Fee Download Handbook of Hazardous Materials Spills TechnologyFrom McGraw-Hill Professional

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* An all-new update to the classic hazmat reference book, with several new chapters
* Addresses issues such as International Law and Regulations, Risk Assessment, Biological Effects and Spill Modeling
* New chapters feature information on frequently spilled compounds and list tables of materials

  • Sales Rank: #4079738 in Books
  • Published on: 2001-08-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x 2.71" w x 7.60" l, 4.89 pounds
  • Binding: Hardcover
  • 800 pages

Review
"Steve Barnes (Director of National Spill Control School) - Should McGraw-Hill publish this book. Yes. This can be a valuable reference work for industrial safety and/or environmental department as well as academic institutions. Ian Fraser - Is there a need for this book? Yes, there is a need for a comprehensive book, which would contain information on practical aspects of spill clean-up as well as the legislative duties and responsibilities.

From the Back Cover
THE HANDBOOK OF HAZARDOUS MATERIALS SPILLS TECHNOLOGY

Comprehensive and authoritative, THE HANDBOOK OF HAZARDOUS MATERIALS SPILLS TECHNOLOGY gives you everything needed for efficient planning, guide preparation, and response. Handy data tables, charts, statistics, technology solutions, and information on specific chemicals make everything from prevention to final reports easier. This book on your desk equals quick access to the best professional knowledge.


* Most up-to-date and comprehensive guide to technology and cleanup
* Best collection of technology to deal with spills and spill modeling
* Effective, practical answers
* New--in-depth coverge of frequently spilled compounds, risk assessment, modeling, analysis tools, community programs, more
* Today's spill prevention organizations, U.S. and international
* Internationally respected contributors

About the Author
Editor-in-Chief MARTIN FINGAS, Ph.D. is Chief, Emergencies Sciences Division, Environment Canada. His research specialties are the properties, behavior, and modeling of hazardous materials, especially oil. A member of the editorial board of the JOURNAL OF HAZARDOUS MATERIALS, he also edits SPILL TECHNOLOGY NEWSLETTER, published by Environment Canada. He is a member of the executive committee of the ASTM F-20 on spill standards. He has over 450 publications.

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Selasa, 27 Oktober 2015

~~ Download Fay Jones, by Robert Adams Ivy Jr.

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*The only book to cover the full range of Jones' work - a student of Frank Lloyd Wright's and one of the most influential architects of the second half of the 20th century
*Features award-winning text and photography
*Newly reissued in paperback, it is a must-have for experienced and novice architects

  • Sales Rank: #949702 in Books
  • Published on: 2001-06-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.90" h x .78" w x 9.00" l,
  • Binding: Paperback
  • 224 pages

From the Back Cover
THE AWARD-WINNING BOOK OF FAY JONES'S WORK FROM THE EDITOR-IN-CHIEF OF ARCHITECTURAL RECORD AND LEADING PHOTOGRAPHERS, NOW IN PAPERBACK FOR THE FIRST TIME

Now available for the first time in paperback, this award-winning volume explores the entire range of Fay Jones's work in beautiful text, exquisite graphic design, and images from leading architectural photographers.

Inside you'll find the organic forms, integrated with nature, that Jones--a disciple of Frank Lloyd Wright--brought to residences, churches, and many other buildings. JJones is a Fellow of the American Institute of Architects and, in 1990, was the recipient of its highest honor, the AIA Gold Medal.

Written by Robert Adams Ivy, Jr., Editor-in-Chief of Architectural Record and an architect himself, and combining "the highest standards of scholarship, design and production," according to an award from the Art Library Societies of North America, this book was originally published by the AIA Press and quickly sold out its entire printing. When you look inside you'll see why. Filled with beautiful images from photographers such as Ezra Stoller, it offers lovers of architecture an opportunity to experience the work of one of the greatest designers of the second half of the twentieth century and to keep the inspiration of Fay Jones always at hand.

About the Author
Robert Adams Ivy, Jr (New York, NY) is the Editor-in-Chief of Architectural Record. He is also an architect and a Fellow of the American Institute of Architects.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Must read for anyone interested in history of Fay Jones.
By Jean Sanders
The book was in excellent condition. Received it quickly.
Story of Fay Jones is fascinating. His unique style of architecture will be enjoyed by owners of his homes indefinitely. Lovers of his work can enjoy by visiting the public chapels he built.

0 of 0 people found the following review helpful.
Great book about the architecture of Fay Jones
By Christi Boyd
Great Architecture Book.

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Senin, 26 Oktober 2015

! Ebook Download Build Your Own Pentium III PC, by Aubrey Pilgrim

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Build Your Own Pentium III PC, by Aubrey Pilgrim

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Build Your Own Pentium III PC, by Aubrey Pilgrim

Build your own Pentium III PC and save a bundle!Why pay big bucks for a Pentium III system when legendary build-it-yourself guru Aubrey Pilgrim can help you construct one at home for a fraction of dealer prices? In Build Your Own Pentium III PC he gives you top-to-bottom, fully-illustrated instructions for assembling your own customized Pentium III powerhouse -- from selecting components to installing software. You get detailed, step-by-step assembly and installation instructions for mother boards, floppy drives, hard disks, memory modules, scanners, modems, CD-ROM and DVD drives, sound boards and more. Plus you'll find handy comparisons of the latest generation of chips -- including those from Intel plus the latest low-cost rockets from AMD and others -- along with all the tips and techniques you need to create, test and troubleshoot a sizzling state-of-the-art system. You don't need a technical degree or special tools. Just follow these simple guidelines and procedures and save hundreds in the process!

  • Sales Rank: #7173427 in Books
  • Published on: 1999-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.62" h x 7.22" w x 9.01" l, 1.10 pounds
  • Binding: Paperback
  • 640 pages

From the Back Cover

With falling prices for computer components, now is a great time to build your own PC. And, by using the brand-new Pentium III chip from Intel, you'll see how easy it is to build a leading-edge, high performance Pentium III machine while saving money on unneeded parts.

Clearly written by preeminent author Aubrey Pilgrim, this hands-on guide strips away the mystery of the internal workings of the PC, giving you the technical confidence and expertise to build the dream computer you've always wanted. This book includes many successful do-it-yourself strategies and expert tips. In addition, you'll find featured new, quick-and-easy, step-by-step instructions for building your PC, showing you how to:


* Gain valuable knowledge of how computers work
* Make informed decisions about computer hardware
* Assemble your own computer
* Prepare for the inevitable upgrades you'll want
* Troubleshoot and repair your own PC
* Upgrade an older computer

Most helpful customer reviews

65 of 66 people found the following review helpful.
A history of computers more than a hands-on guide
By Steve Davy
This book contains some useful technical information about selecting components and hardware for your computer. Unfortunately, the author's woolly and fuddy-duddy writing style means that you've got your work cut out to learn everything you need to know to build your own.
Pilgrim, like many technical writers, seems incapable of writing in a coherent and logical manner, and his judgment of what is salient information often way off the mark. He can't or won't stick to the point -- which the book's title suggests is building your own computer. The book contains endless comparative anecdotes about his early computer purchases, and also spends far too much time measuring up obsolete XT, 286 and 386 systems with today's fastest machines. We all know computers are faster and cheaper now than they were five or ten years ago, so why keep going on about it? The book's title implies it is a hands-on manual, but in reality it often leans heavily toward being an overall history of computers, with far too much space wasted on discussing obsolete technology. This leads to a suspicion that the writer might have lifted large sections of text from his previous books and didn't bother to update them properly or remove outdated material.
Large sections are also devoted to discussing general computer usage (such as the ridiculous paragraph on "Designing a Good Presentation") in a tone that suggests they were written for a junior high class. "Facsimile machines have been around for quite a while," starts the section on the fax machine. Well thanks for pointing that one out for those of us who have been in prison or space. Hardly the kind of stuff someone who is seriously considering building a computer needs to be told. Some questionable grammar (particularly a consistent, irksome misuse of a definitive "the") and punctuation also slow down the reading process.
The book also contains endless repetition, with some passages appearing partially or in their entirety several times under different section headings throughout, sometimes even on the same page. Endless padding also pushes the book's page count well beyond what it needed to be. These last two points are the fault of the publisher -- this book sorely needs a good, critical edit (much like this review) and could easily have been condensed by 200 pages (ditto). Presumably the idea of repeated passages was for each section to function discretely, but in reality the information is so poorly organized it's necessary to read the book cover to cover to avoid missing vital pieces of technical information.
But the biggest criticism has to be reserved for the fact that, for a build-your-own guide that runs over 600 pages, this book is woefully lacking in specific help on actually putting your machine together. Instructions comprise little more than "plug the memory into the motherboard" etc., and the reviewer at the bottom of this page is accurate in saying there are only about 10 pages on putting a computer together. Considering a Pentium III is a Slot 1 machine, there is also far too much time spent talking about Socket 7's. Likewise, the author derides other books for their lack of information on formatting and partitioning hard drives, then proceeds to write an inadequate and confusing section on these two important procedures that first-time builders will definitely need help with.
Although Pilgrim seems to know his stuff technically, overall there is a feeling that this book was created without much attention to detail. Small inconsistencies and inaccuracies -- such as a reference to modern video cards having "32Kb" of VRAM (he surely means 32Mb) and in one instance USB supporting up to 128 devices (elsewhere he says, correctly, the number is 127), throw everything into doubt. There is also a feeling that the book was already outdated when it went to press -- always a problem of course with books on a fast-moving industry, but it seems they didn't even try to see that it was current when it hit the shelves.
I would give this book three stars as a general reference guide to hardware, but only one star as a step-by-step guide to building your own computer. Unfortunately yet another in the great tradition of hastily created and rather sloppy computer guides.

11 of 11 people found the following review helpful.
Very good book for the novice....
By murselquader
I was a complete, absolute novice knowing nothing at all about PCs. This book is not just about instructions on how to make your own PC. It gives really important history and background information which is absolutely vital and fundamental to any novice trying to get a good grasp of the subject. By the time it came down to actually building my own PC, I had as good a grasp of the subject at this level as the author himself without having read any other book on the subject. It gives you all the information YOU need to be able to make your OWN judgement about what YOU WANT to build. Best of all, the author has written it in such a personal fashion that you will feel he is actually talking to you and you can imagine him working away in his garage - enabling you to see and appreciate things in a crystal clear way. It left me absolutely mesmerised. Every technical book is only valid for as long as the technology mentioned in it is also valid when you read it. Since computer technology moves really, really fast, the reader should consider some information that was current when the book was written to look at it from a historical point of view - this does not negate the validity of the information in any way. The author makes this fact clear by mentioning phrases like "By the time you read this...." followed by his comments about how things might have changed when you are reading the book at your time - and quite often he is spot on about his predictions, which I am sure needed a bit of digging. The flow of his language is wonderful and I feel sorry for those who criticise it because their first language isn't English - mine isn't either. The only matter you should be careful of is when you read about binary numbers but thats really to do with software at a core level - something that really did not concern me at this level. I have now made 2 PCs, connected to a third, made my own network, and studying MCSE to change my career. Congratulations on a book well conceived, thought out, planned, executed and written!!!!!

6 of 9 people found the following review helpful.
History and intent
By C. C Chin
I have grown up with the author's books, on building a PC. Considering that from 386/486 there was not much around. I have still his 486, Pent II, when I get around to it get his Pent III.
I gave my son his earlier works to get started, and with a 2 week "intern" in a PC shop, he is now proudly showing me stuff. Granted his books are for the beginner/intermediate but there is just not many books out there who even attempt this. By the time they get printed, we see the next generation pent IV/giga herz which I hope the author deems to do that as well. Based on his start with some hands on and books like this and starting college he now can understand what is going on. In fact he was looking at Aubrey's Pent II book, so I will put the printout rating for Aubrey's Pent III book out, and hope there will be a similiar book on Pent IIII/AMD gigahertz forthcoming including the new memory, getting harddrives that are now 40-60 gigs.
His pent II book was discussing sub 10 gig drives. Anyway keep up the great work. Perhaps I will get a copy of the pent III and let my sone review it, since he is now overclocking his pent III putting cooling fans everywhere. Carey

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Sabtu, 24 Oktober 2015

! Fee Download Web-Based Human Resources, by Alfred Walker

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Web-Based Human Resources, by Alfred Walker

Today’s Human Resources function is being transformed by the Web. Web-Based Human Resources shows HR professionals how to use online technologies to offer more services to more employees at a lower cost. It offers concrete tips on which approaches are most effective in small, medium, and large organizations; provides a framework for transforming HR from a support function to one centered on organization-wide productivity and learning; and explains all the key web technologies and trends that are changing the HR function―for the better!

  • Sales Rank: #1579629 in Books
  • Color: Blue
  • Published on: 2001-06-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x 1.08" w x 6.50" l, 1.40 pounds
  • Binding: Hardcover
  • 305 pages

From the Back Cover

How to Implement and Manage Today's Web-Based HR Initiatives­­From the Experts at Towers Perrin

Human resources management in the 21st century has been transformed by the Web. Paper-based, "central-office" record keeping systems are rapidly being replaced by powerful, Web-centered information systems and portal technologies, designed to deliver a wide array of self-service personal and professional information to individual users and employees.

For HR professionals who want to take advantage of these dramatic new innovations but don't know where to start­­or who to ask­­Web-Based Human Resources is Towers Perrin's comprehensive overview of today's reengineered HR environment. Articles written by Towers Perrin consultants­­the thought leaders in today's global HR environment­­feature in-depth coverage of:

  • The building blocks of Web-Based HR
  • Proven techniques to designing and implement Web-Based HR
  • Key trends and technologies that are just over the HR horizon

Web-based technologies are changing the HR department from a function immersed in administration activities to an essential management partner. Web-Based Human Resources demonstrates what a newly designed Web-based HR department looks like, how it functions, and how to implement portal technologies for lower overall costs­­and higher employee satisfaction.

"The emergence of HR portals and self-service technologies have created a major new opportunity for the HR function. With these solutions, and the reengineering and e-Engineering methodologies that go hand in hand , organizations can at last alter the HR structure and roles to provide more support to the line businesses; reduce HR delivery costs; and develop new and exciting services for their customers. At the same time, HR can give them more personalized plans and programs..."
­­From the Introduction

Improved support and service­­combined with reduced costs­­are the major drivers of the current move to Web-based human resources. Powerful tools for providing easy-to-access information as well as building more productive workforces, these technologies are changing the ways that human resources departments around the world are organized and managed, as well as how they will address the needs of the workforce of the future.

Web-Based Human Resources combines the expert knowledge of Towers Perrin professionals with the real-world experiences of some of today's leading global organizations to answer virtually every question in this exciting new area. A hands-on compendium of knowledge, principles, and best-practice approaches for fully understanding and implementing the principles and practices of Web-based HR technologies, this concise yet comprehensive book covers:

  • HR self-service for both managers and employees
  • Recruiting and staffing on the Web
  • Implementing Web-based knowledge management
  • Setting HR technology strategy and Web architecture
  • Workflow software
  • How to implement a HR service center
  • Outsourcing in the Internet era
  • Knowledge Management, and much more

Web-based technologies allow for faster, easier delivery of critical HR services to both employees and management. At the same time, employee self-service initiatives, call centers, help desks, and new outsourcing arrangements have made HR roles more strategic­­and less administrative­­than at any time in the past. Whether you are struggling to manage a new Web-based system, or simply developing a solid business case to obtain the budget and management support for major initiatives, Web-Based Human Resources provides concrete tips for deciding which approaches will work best in your organization, explains the HR technologies that most organizations will have to implement in order to stay competitive, and provides a preview of what the future holds­­for both the HR function and the global business infrastructure as a whole.

About the Author

Al Walker is a senior fellow at Towers Perrin, one of the world's largest human resources consulting firms. Walker is the Global Thought Leader and leading technologist of the human resource administration group in the Technology Solutions practice at Towers Perrin, which specializes in the application of technology to HR and management functions and examines new organizational models for more effective and efficient HR delivery. The author of over 30 articles on HR-related topics, Walker also serves on the editorial board of several leading HR journals.

Most helpful customer reviews

14 of 14 people found the following review helpful.
Highly Recommended!
By Rolf Dobelli
Editor Alfred J. Walker briefly introduces the new Web-based technologies that are enabling human resource (HR) managers to operate more effectively. He then offers a series of 17 articles by different authors covering these new approaches. The topics covered include Web-based employee self-service, delivering employee benefits over the Web, creating an HR service center, outsourcing and using the Web for a variety of services, including recruiting, staffing, compensation planning, employee development and knowledge management. This specialized book will primarily interest HR professionals, top executives and information technology professionals involved in setting up HR information systems. Since HR professionals are attuned to human failings, we [...] trust they will forgive the book's occasional information overlaps - hard to avoid with a collection of articles by different authors - and frequently return to this solid and specifically useful book.

0 of 1 people found the following review helpful.
Totally Dissatisfied!
By L. Adediran
Since June of 2009, I have been waiting to receive my book. I have made several attempts to the seller to resolve the issue. To this point, no resolution has been made. I will never order from this seller again because (1) they are not willing to work with you, nor (2)willing to resolve the matter of the book. I had to order another book which caused an inconvenience for me.

0 of 0 people found the following review helpful.
Three Stars
By Ali F.
Very Good

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