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Contains interviewing techniques for building rapport, keeping control, and listening behind the words to hear what a candidate is really saying. This book covers tactical interviewing strategies, how to ask 'behavioral' questions that leave interviewees no wiggle room Legal issues, and questions you cannot ask in an interview.

• Sales Rank: #1228034 in Books
• Published on: 2002-06-12
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .10" w x 6.20" l, 1.14 pounds
• Binding: Hardcover
• 300 pages

From the Back Cover

Interviewing Techniques for Building Rapport, Keeping Control, and Listening Behind the Words to Hear What a Candidate is Really Saying

The Evaluation Interview has been the essential interviewer's guidebook for more than 40 years. Its hands-on techniques and interviewing insights are renowned for helping hiring managers and personnel interviewers put applicants at ease and reveal their true character. This revised and updated fifth edition, is tailored to the realities of interviewing applicant's in today's workplace with new material covering:

• Tactical interviewing strategies: how to ask "behavioral" questions that leave interviewees no wiggle room
• Legal issues: Questions you cannot ask in an interview
• Overall "fit": Evaluating candidates for how well they fit into your organization's culture and strategic priorities

Praise for previous editions of The Evaluation Interview...

"Stands out above the rest...Should be in the library of every organization and owned personally by every personnel interviewer."­­Personnel Psychology

"The definitive work in its field...This book lays down a technique used by thousands of personnel interviewers across the country."­­Esquire

"People, in the final analysis, determine whether a business succeeds or fails. Organizations need to hire people with potential for growth. That is what this book is all about..."­­From Chapter 1

For four decades, The Evaluation Interview has set the standard for conducting accurate employment interviews, learning what makes prospective hires tick, and hiring only those people who will contribute to a company's growth as they grow along with it. This fifth edition updates the book, yet keeps intact the basic principles and guidelines that have made this human resources classic the most valuable and indispensable interviewer's guide on the market.

Managers and HR professionals will gain essential information on:

• Tips for developing rapport and encouraging the candidate to talk spontaneously
• Guidelines for crafting a detailed and accurate job description
• Key character traits for job levels--from administrative to executive
• Writing the interview summary and determining the overall interview result
• Using interviews to assist in succession planning, teambuilding, and other vital tasks

"Wherever they are faced with situations that require drawing another person out, finding out what is on that person's mind and analyzing the responses, students of this book have a genuine advantage."­­From the Preface

More than just the actual employment interview, The Evaluation Interview is helpful in conducting numerous other day-to-day activities. On-campus interviews ... On-the-job performance appraisals ... Information gathering from contractors, subordinates, and even superiors ... The interviewing skills learned here can be applied to virtually any one-to-one situation, and will often spell the difference between evasive, selective responses and full disclosure.

The Evaluation Interview has retained its popularity for nearly two generations by combining fundamentally sound interviewing techniques with lively writing and up-to-the-minute behavioral research. It remains the essential guide for posing meaningful questions, gaining honest and complete answers, and getting the information you need to build a cohesive, dedicated, and long-term workforce.

About the Author

Richard Fear is a leading expert in the field of interviewing. A licensed industrial psychologist, past vice president of The Psychological Corporation, and faculty member emeritus of Columbia University, Fear has trained thousands of interviewers in the U.S. and abroad.

Robert Chiron, Ph.D., is president of Chiron Group­­a consulting firm specializing in creating alignment and unleashing potential in organizations­­whose clients range from small businesses to Fortune 100 corporations. He formerly taught at the University of Iowa and Columbia University.

Most helpful customer reviews

14 of 15 people found the following review helpful.
Quaint, but well worth reading
By Timothy Horrigan
This is an updated version of an old book about interviewing techniques. It is reasonably up-to-date, but it takes a rather quaint view of the hiring process. It assumes that a typical company has a large and politically powerful human-resources department which has been given vast amounts of time, staff, and resources to engage in a fastidiously objective hiring process. It also assumes that a company's management actually knows what the firm's future personnel needs are. Most unrealistically of all, it assumes that HR and line managers actually communicate with one another. Even in 1968 when Chiron & Fears wrote the first edition of this book, this was a pollyannaish viewpoint. In 2003, their assumptions add up to a ludicrous fantasy.
The heart of the book is a detailed explanation of a methodology for conducting structured hiring interviews. It also covers yearly perfomance reviews and related topics. The authors frankly describe how to create an illusory rapport with the interviewee while homing in on the character flaws which might make him or her unfit to hold the job he or she is interviewing for. The flaws the authors think you should be particularly worried about are laziness and stupidity.
It is a useful book for anyone who has to do hiring interviews, even when the company is trying to cut corners in the hiring process. It is even more useful for the interviewee, because after the reading the book, you have a better idea what the person on the other side of the desk is looking for. (By the way, the authors tell interviewers to AVOID sitting on the far side of a desk.)
It is worth buying the book just for the discussion of the dreaded "strengths and weaknesses" question. You should admit to a weakness while proving you don't really have that weakness. A good weakness to admit to seems to be "I don't work hard enough"--- assuming you can convince the interviewer that you are in fact a workaholic.
I have taken a sarcastic view of this book's content, but it is well worth reading and contains many excellent suggestions. Although I personally don't agree with many aspects of Chiron and Fears' methodology, I do think the business world would be a more humane place if more companies used a similar methodology (or just about ANY methodology) to evaluate job applicants.
I gave the book a 5th star for actually being readable and entertaining (unlike most management books.)

1 of 4 people found the following review helpful.
a perfect evaluation of an applicant can be quite tricky...
By A. Kallmeyer
This books leads you through the application process from the employer viewpoint. It shows you where to, what to consider and how to circumvent traps.
It doesn't provide you with worksheet-like lists where you can make crosses to evaluate the candidate.

0 of 0 people found the following review helpful.
If you interview, know & understand how
By Paula
This book is a must read & study for anyone who does professional interviews.

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Comprehensive in its scope and practical in its approach, this guide aims to help end users quickly and easily choose the laser best suited to their needs. Starting with a concise introduction to the fundamentals of lasers and optics, this book offers practical, up-to-date information on all major types of lasers for applications ranging from science, engineering, and manufacturing to medicine and entertainment. The second edition contains all-new chapters on X-ray lasers, free-electron lasers, fiber lasers, and semiconductor lasers. For easy reference, chapters on each laser share a common structure that includes - basic physics and optics, internal workings, beam characteristics and efficiency, operating requirements, reliability and maintenance, safety considerations and applications and commercial availability.

• Sales Rank: #1649492 in Books
• Published on: 1999-09-01
• Original language: English
• Number of items: 1
• Dimensions: 8.80" h x 1.28" w x 6.00" l, 1.55 pounds
• Binding: Paperback

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Most helpful customer reviews

16 of 17 people found the following review helpful.
An excellent guidebook for engineers and non-technical users
By F. Leon
The book is intended to be the introductory laser textbook and also intended to be utilized as a professional reference book for laser engineers and non-technical laser users that requiring a knowledge of the basic fundamentals and the latest advances in laser. In addition to the pedagogy within the book, the author develop the entire text into a coherent treatise starting from basic principles, and makes the book a joy to read. This is one of the best lasers books today, fun and easy to use, excellent overview and excellent explanations. This book covers the most important aspects of lasers. It has information on many types of lasers and includes a lot of practical information. The author is really interested in teaching the subject. It is an excellent book.

2 of 2 people found the following review helpful.
Very Informative
By LASER FACE
Great book, but definitely needs to be updated. Many things have happened in the world of laser technology since 1999!

0 of 1 people found the following review helpful.
Four Stars
By Mrs F.
Exactly what I needed to get me started in my new job! :)

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First published in 1981, Valuing a Business is today the world's most widely followed valuation reference. As more professional associations than ever offer valuation education and credentials, this Fourth Eidtion - with 10 new chapters that significantly expand the book's scope - promises to appeal to an even broader market. This easy-to-use reference features increased emphasis on vlauation court cases and decisions; new information on arbitration and mediation; updated data on stock option valuation; and much more.

• Sales Rank: #797909 in Books
• Published on: 2000-08-30
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 2.27" w x 9.10" l,
• Binding: Hardcover
• 1291 pages

From the Back Cover
Valuing a Business 4th Edition The Analysis and Appraisal of Closely Held Companies Shannon P. Pratt, Robert F. Reilly, Robert P. Schweihs

The Business World’s Most Accurate and Indispensable Valuation Reference—Updated for a New Century and Business Environment

First published in 1981, Valuing a Business by Shannon P. Pratt, Robert F. Reilly, and Robert P. Schweihs has become today’s standard business valuation reference. Look to this substantially revised, completely updated Fourth Edition for in-depth, authoritative coverage that includes: • Credentials and Standards • Theory and Principles • Gathering Company, Industry, and Economic Data • Analyzing Financial Statements • Business Valuation Approaches and Methods: Income, Market, and Asset-Based • Control and Acquisition Premiums • Lack of Marketability, Lack of Control, and Other Discounts • Writing and Reviewing Valuation Reports • Valuing Debt Securities, Preferred Stock, Stock Options, and Pass-Through Securities • Valuations for Specific Purposes: Estate and Gift Tax, Buy-Sell Agreements, Income Tax, Employee Stock Ownership Plans, Ad Valorem Taxation, Dissenting Stockholder, Minority Oppression, Marital Dissolution • Litigation Support • Expert Witness Testimony • Arbitration and Mediation
Comprehensive in coverage and authoritative in treatment, Valuing a Business is recognized worldwide as an unquestionable resource for business valuation information. With this updated edition, it maintains its role as the standard reference for defining the methodology of business valuation—for businesses of all sizes—and then arriving at an accurate and supportable estimation of value.

[FLAP COPY] Valuing a Business 4th Edition The Analysis and Appraisal of Closely Held Companies Shannon P. Pratt, Robert F. Reilly, Robert P. Schweihs

For nearly two decades, and through three previous editions, Valuing a Business has provided trusted, complete business valuation information for experienced business valuation analysts, beginning analysts and students, and all professionals needing complete valuation information. Its clear, concise explanations of valuation methods and conclusions have made it the classic text against which all other valuation books are measured. Valuing a Business, 4th edition, continues this tradition of excellence into the 21st century. Shannon P. Pratt, Robert F. Reilly, and Robert P. Schweihs once again deliver a well-crafted package of updated information and application, carefully balancing the art and science of business appraisal as they provide no-nonsense guidelines for successfully completing any business valuation assignment. An emphasis on court cases throughout the guide provides firsthand examples of valuation in action. Extensively reworked and rewritten, this landmark book widens its focus to encompass:
• The growing consensus regarding business appraisal professional standards
• Updated valuation court case decisions
• Expanded data sources, especially for the market approach
• Valuation of stock options
• Arbitration and mediation
• Discounts and premiums
• International Glossary of Business Valuation Terms

While other books focus on particular valuation situations and questions, only Valuing a Business explores and answers every facet of virtually every business valuation question. As new technologies and practices breed rampant changes in the nature and structure of business worldwide, let the respected Pratt/Reilly/Schweihs team keep you current with the revised and updated Valuing a Business, 4th edition. From identifying and clearly defining the purpose of the valuation assignment through the use of arbitration or mediation to settle disputes, it remains today’s most complete business valuation resource—and a necessary addition to any business library.

About the Authors Shannon P. Pratt, DBA, Robert F. Reilly, MBA, and Robert P. Schweihs, MBA, are managing directors of Willamette Management Associates, one of the oldest and largest independent valuation consulting, economic analysis, and financial advisory firms in the country. Dr. Pratt, a chartered financial analyst, fellow of the American Society of Appraisers, and life member of the Institute of Business Appraisers, is also editor-in-chief of the monthly newsletters Shannon Pratt’s Business Valuation Update and Judges & Lawyers Business Valuation Update. Mr. Reilly is an accredited senior appraiser (certified in business valuation), certified business appraiser, chartered financial analyst, certified public accountant (accredited in business valuation), certified management accountant, and state-certified affiliate of the Appraisal Institute. He currently serves as an editor and contributor to such professional journals as The American Bankruptcy Institute Journal and The Journal of Property Tax Administration. Mr. Schweihs, an accredited senior appraiser of the American Society of Appraisers (certified in business valuation), is a trustee of The Appraisal Foundation and is a frequent expert witness in valuation court cases and speaker to professional societies. Among them, the three have written or edited numerous professional valuation books, including Valuing Small Businesses and Professional Practices, Valuing Intangible Assets, The Handbook of Advanced Business Valuation, and Judges & Lawyers Business Valuation Handbook.

About the Author
Shannon P. Pratt, Robert F. Reilly and Robert P. Schweihs are Managing Directors and founders of Williamette Management Associates, a Portland-based firm specializing in Valuation. Williamette Management Associates is one of the oldest and largest independent valuation consulting firms in the countr. Pratt holds a doctorate in finance from Indiana Universit and is a fellow of the American Societ of Appraisers. Reilly is an accredited senior appraiser, a chartered financial analyst, a certified public accountant, a certified management accountant, an accredited tax advisor and a certified general appraiser. Schweihs holds a masters of business administration degree from the University of Chicago. He is an accredited senior appraiser of the American Societ of Appraisers and is a frequent speaker to professional societies.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Tom C.
This is the Bible of Business Valuation

0 of 0 people found the following review helpful.
Three Stars
By Robert Diaz
Book a little dated.

12 of 12 people found the following review helpful.
This is a Terrific Resource for Practitioners Not Investors
By MT57
I am a lawyer who has tried valuation cases and this book is a terrific resource for valuation experts and attorneys. I used it to defend and to attack witnesses. It is respected. It is used at the Federal Judicial Center as training for judges on these issues. It is not at all appropriate for people who are trying to value companies for investment purposes.

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TEST AND ANALYZE AIR, SOIL, AND WATER

Want to determine if a hazardous chemical is present in soil, air, or water, and in what concentration? Environmental Field Testing and Analysis Ready Reference Handbook, by Gerson Shugar, Donald Drum, Jack Lauber, and Shari Bauman, shows you how to get professional results with the best methods in use today. It’s the only source that brings together testing and analytical methods for all environmental elements, providing you with:
The simplest, most direct procedures
Illustrations to help you visualize every step
Cautions and safety warnings
Sources of error and measurement problems
Appropriate references

It’s ideal for anyone in environmental protection, assessment, testing, education, outdoor recreation, highways, public health and safety, emergency services, forensics, geology, surveying, or construction.

• Sales Rank: #3992299 in Books
• Brand: Brand: McGraw-Hill Professional
• Published on: 2000-12-22
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.60" h x 1.26" w x 7.60" l,
• Binding: Hardcover
• 800 pages

Features

• Used Book in Good Condition

Review
"Jay Lehr - Is there a need for this book? There is definitely a need for this book. Environmental Consultants and others involved in all phases of environmental assessment and remediation are always searching for the simplest and most direct man to measure the levels of concentrations of a particular contaminant in soil, air and water.; Willis Weight- is there a need or this book? It seems like a book like this would be a great help to a wide audience... Being able to turn to a single reference and find a procedure to perform an analysis for a given pollutant is appealing... There is an appeal to any professional working in the field for a reference book like this.

From the Back Cover
ALL THE TECHNIQUES YOU NEED IN A SINGLE SOURCE

Want to determine if a hazardous chemical is present in soil, air, or water? If so, in what concentration? Want to confirm that the environment is free of certain contaminants? This unique reference shows you how to get professional answers with the best testing and analysis methods in use today. The only source that brings together testing and analytical methods for all elements of the environment, Environmental Field Testing and Analysis Ready Reference Handbook provides--
* Simplest, most direct procedures
* Testing and analytic methods for soil, air, and water
* Illustrations to help you visualize every step
* Cautions and safety warnings
* Sources of error and measurement problems
* Appropriate references

TEST AND ANALYZE AIR, SOIL, AND WATER

Just the thing to reduce trips between office and field, and boring searches through unfamiliar literature, this value-packed reference puts all the testing methods, techniques, and tips you need in a single place. It’s ideal for anyone in environmental protection, assessment, testing, education, outdoor recreation, highways, public health and safety, emergency services, forensics, geology, surveying, or construction.

About the Author
Gershon J. Shugar is the author of The Chemist’s Ready Reference Handbook, also published by McGraw-Hill, and professor emeritus of engineering technologies at Essex County College, Newark, New Jersey. In 1947, Dr. Shugar founded a chemical manufacturing business that became the largest exclusive pearlescent pigment manufacturing company in the United States. In 1968, he was appointed assistant professor of chemistry at Rutgers University, where he taught until his appointment at Essex County College. Donald A. Drum is chairman of the technology/natural sciences division of Butler Community College in Butler, Pennsylvania. An expert on hazardous materials, he is a member of the Butler County Hazmat Advisory Team, which has been cited in more than 100 texts and professional and governmental publications. Jack Lauber is section chief of the New York State Department of Environmental Conservation, Division of Air Resources. He is a diplomate of the American Academy of Environmental Engineers and a Qualified Environmental Professional, certified by the Institute for Professional Environmental Practice. Shari L. Bauman is a research assistant and laboratory technician with the New Mexico Institute of Mining and Minerals Resources.

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^ Fee Download Sailmaker's Apprentice, by Emiliano Marino

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Learn how to design, make, repair, improve, and maintain sails

If you want to produce sturdy sails for daysailing and cruising, built of low-tech materials you can repair with a few simple tools, The Sailmaker's Apprentice can show you how. Emphasizing the handwork that distinguishes the highest-quality, most durable sails, sail pro Emiliano Marino tells you how to select a rig, introduces you to sail shape and theory, and then shows you -- step by step, with the help of over 700 detailed illustrations -- how to sew patches, hand sew rings, fix tears or frayed edges, and stitch seams, not to mention how to make your own sails, canvas sailcovers, and sailbags from scratch.

A visual feast for the sailor as well as an indispensable guide for the mariner comprehensive apprenticeship, this hands-on reference is an illustrated tour of the world's rig and sail types, contemporary and historical.

• Sales Rank: #67292 in Books
• Brand: Marino, Emiliano/ Erikson, Christine (ILT)
• Published on: 2001-03-09
• Released on: 2001-03-09
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.00" w x 7.40" l, 1.84 pounds
• Binding: Paperback
• 494 pages

Review
"... a clearly illustrated, superb step-by-step guide to traditional sailmaking." -- Cruising World

"... not just a new standard reference for designing, making, and using traditional sails, but a virtual epic poem about traditional sailmaking... Safe to say that The Sailmaker's Apprentice will dominate the shelf on books on sails and sailmaking far into the future... The best and most comprehensive book on sailmaking and sail repair to be published in a long time." -- WoodenBoat

"The author's depth of experience is make clear... through the excellent reorganization of the material and the remarkable clarity of the writing. There is also a playfulness about the book that reveals more than a sense of humor; it reveals true mastery... While we can take guidance from others, ultimately we must rely on ourselves for fulfillment. Many roads lead there, and with this book, Marino has surely proven that sailmaking is one of them." -- The Northern Mariner

From the Back Cover

"A clearly illustrated, superb step-by-step guide."--Cruising World

More than a how-to guide to designing, making, repairing, and improving sails, The Sailmaker's Apprentice combines 700 detailed drawings with a witty, wise, and philosophically probing commentary that is as much about living a life of self-reliance and harmony as it is about making sails. Here you will find a visual feast for the sailor as well as an indispensable guide for the mariner.

"The basics of traditional sailmaking . . . are artfully, lavishly, even passionately elaborated and enriched. . . . The author has created not just a new standard reference . . . but a virtual epic poem. . . . The best and most comprehensive book on sailmaking and sail repair to be published in a long time."--WoodenBoat

"Reveals true mastery."--Northern Mariner

"The accepted standard volume on sailmaking."--Ensign

About the Author

Emiliano Marino is a lifelong sailor and has been making sails since 1974. He has written about sailmaking and sail care in Small Boat Journal and WoodenBoat.

Christine Erikson, also a sailmaker, illustrates for Threads, among other magazines.

Most helpful customer reviews

42 of 42 people found the following review helpful.
Helping you to be self sufficient
By RGMac
This wonderful book isn't intended to teach you about modern, complex, computer designed sails, or how to make them. Marino wants you to be able to repair and maintain your sails yourself. He wants you to understand how to sew a flat tabling, how to stick a cringle, how to sew on a boltrope. If you are adventurous, he will tell you how to completely make a sail for your boat, one that will last many, many years, but frankly very few people will ever make their own sails. But starting with a great beginner's project, the ditty bag, he shows you that traditional sailmaking is just a collection of readily understandable tasks, and then the repetition of those tasks, done with care and patience. Highly welcome and recommended in this age of multiple laminate fabrics and computer designed sails cut out by lasers. If that's what sailing is to you, look elsewhere.

0 of 0 people found the following review helpful.
Five Stars
By BobBill
Not much left out you deal with sails.

0 of 0 people found the following review helpful.
Sailing
By Amazon Customer
Very helpful ..
Highly recommend...

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^^ Free Ebook Construction Waterproofing Handbook, by Michael T. Kubal

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Select and install the right waterproofing system...the right way...every time.

Michael T. Kubal's Construction Waterproofing Handbook is an all-inclusive, project-simplifying guide for waterproofing and construction professionals. This comprehensive answer-packed resource is loaded with the up-to-date, clearly-defined information you need on every project, including work on the building envelope, below-grade, above-grade, and remedial waterproofing. You get information on materials, including:

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• Sales Rank: #2306065 in Books
• Published on: 1999-12-02
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x 1.53" w x 7.50" l,
• Binding: Hardcover
• 544 pages

About the Author
Michael T. Kubal (Charlotte, NC) is Chief Operating Officer, A. J. Jones Construction Company. Extensive experience in project management on multimillion dollar building projects and as a supervisor of renovations and historic restorations. He is the author of Waterproofing the Building Envelope and Engineered Quality in Construction published by McGraw-Hill.

Most helpful customer reviews

14 of 15 people found the following review helpful.
Not for all building types
By A Customer
This book does not contain much information on wood-framed buildings. It focuses primarily on concrete and masonry structures, with some information on EIFS systems. As an architect, I bought the book as a resource for drawing construction details. I found that the index was hard to use (sparse) and it was difficult to find specific information on certain building transitions (window flashings, for example). I'm sure the book would be helpful to someone looking for information on large-scale commercial waterproofing solutions, or in-depth discussions regarding sealants. I needed a book that was a bit broader in scope.

7 of 7 people found the following review helpful.
Fantastic Resource
By rick walsh
This is the first book that offers a complete guide to any waterproofing related subject. Even better it offers a great chapter on finding and resolving leaks when they occcur. THIS CHAPTER IS WORTH THE PRICE OF THE BOOK ITSELF! Anybody in the design, engineering or construciton fields needs this book on their bookshelf. Finally somebody has got this subject right!

6 of 6 people found the following review helpful.
DON'T HESITATE TO BUY IT!
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## PDF Ebook Fundamentals of the Bond Market, by Esme Faerber

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Understand the ins and outs of today's surprisingly versatile bond marketplace.

. As stocks continue their roller-coaster ride, nervous investors will be looking at bonds. FUNDAMENTALS OF THE BOND MARKET gives you the tools you need to master this complex market so you can diversify your portfolio, and get reliable income and safety of principal. Author Esme Faerber has packed this guide with examples, quizzes, checklists, and plain-English explanations to enhance your understanding of everything from the basics of buying and selling to bond ratings, government and international securities, call and convertible features, portfolio management, and more..

. Before you risk money in real-time trading, let this hands-on tool bring you up to speed on:.

.
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*Tips of the Trade - techniques to calculate yields, buy and sell different types of bonds, and more

• Sales Rank: #2517249 in Books
• Published on: 2001-02-12
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .77" w x 8.40" l, 1.10 pounds
• Binding: Paperback
• 257 pages

From the Back Cover
Find Out How Investors Can Increase Income - and Gain Valuable Diversification - By Adding Bonds to Their Portfolios.

. As stocks continue their roller-coaster ride, more Americans than ever turn to bonds for reliable income and safety of principal - often with little information on which fixed income vehicles will best suit their needs. In this environment, it is important to understand every detail of the fixed income markets - from rules and regulations that affect bond investors to proven fixed income asset allocation models, characteristics of popular bonds, call and convertible features, and more..

. Fundamentals of the Bond Market is a contemporary, in-depth guidebook to understanding the ins and outs of today's surprisingly versatile bond marketplace. Plain-English analyses and explanations combine with checklists, charts, and graphs to provide information on:.

.
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*Treasury securities - How and why to invest in T-bills, notes, and bonds.
*Tips of the Trade - Techniques to calculate yields, buy and sell different types of bonds, and more.

. From hands-on basics to advanced technical skills, Fundamentals of the Bond Market will give you everything you need to truly understand and profit from today's often conservative, occasionally aggressive fixed income marketplace. Let this hands-on book - along with its companion Fundamentals of...investing guides - help you build the skills and confidence for success...before you risk money in the no-room-for-error waters of real-time trading!

About the Author
Esm� Faerber, CPA, (Bryn Mawr, PA) is professor of business and accounting at Rosemont College. Her previous books include All About Bonds and All About Stocks.

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5 of 6 people found the following review helpful.
Great intro to bond market
By Jonathan Zucker
The title says it all but it does goes into a bit more depth than almost all other books that are trying to cater to the novice.

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How to be Your Own Publicist, by Jessica Hatchigan

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Even though publicity is free­­ and provides impact and credibility that advertisements can't touch­­the majority of business owners never give it a second thought. How to Be Your Own Publicist shows small business owners and entrepreneurs how to generate good PR without hiring an outside firm. Written in an engaging and accessible style, it combines guidelines to maximize, multiply, and even recycle publicity leads with templates, checklists, and step-by-step instructions to help publicity beginners secure positive, profitable media coverage.

• Sales Rank: #1514490 in Books
• Published on: 2002-06-15
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .62" w x 7.30" l,
• Binding: Paperback
• 240 pages

From the Back Cover

"Excellent." -Jack Faris,CEO, National Federation of Independent Business

"A breakthrough." -Jim Rohn, Mentor to Les Brown, Harvey Mackay, and Tony Robbins

Do-it-yourself playbook shares insider secrets for scoring positive publicity

Every entrepreneur knows that no matter how good his or her product or service, getting the word out is the key to success. While most think boosting business requires breaking the bank on paid advertising, publicity is a credible alternative for pumping up a company's profile without spending all of the profits. In How to Be Your Own Publicist, PR maven Jessica Hatchigan proves that you don't have to run a Fortune 500 company, have a bottomless budget, or hire an outside PR firm in order to garner print and broadcast media attention.

With this fast-paced, step-by-step playbook to the insider secrets of the publicity game, anyone can learn the basics of the biz--targeting your audience, courting the media, packaging your information, and leveraging your success. Tried-and-true tips will teach you how to:

• Zero in on the newsworthy aspects of your business
• Craft and distribute an effective news release
• Create a captivating press kit that won't get dumped in the circular file
• Maximize your publicity efforts with a far-reaching online campaign

Written in an engaging style and packed with user-friendly checklists, templates, and sample documents, this guide provides all the tools necessary to generate major media buzz. You'll bask in the benefits of positive publicity as you pull customers to your business, make those you approach more receptive, and add to your professional prestige. Whether you're a small-business owner, solo service provider, or nonprofit organization, following the simple strategies in How to Be Your Own Publicist can make you a success.

About the Author

Jessica Hatchigan is an award-winning writer and publicist and the owner of Greenbriar Communications , a public relations company whose clients include General Motors, Ford Motor Company, and Comerica Bank.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Good Introduction, With MEAT for Experts
By Warren Kelly
How to Be Your Own Publicist is written by an award-winning writer and publicist. This made me a bit nervous right away; I was afraid that the book would either be overly technical and thus inaccessible, or extremely basic (I've had some experience with overly basic business books).

Thankfully, I found the book to be neither. How to Be Your Own Publicist finds a great middle ground between people who just want to get attention for their cause/business/writing/blog and people who are getting ready to head up the PR department in their own small business. The book is easilly accessible for those with no marketing background, with plenty of meat for people with more experience.

The most valuable parts of the book for me were the sections on creating press kits and writing press releases. I'm looking at moving my podcasting beyond just a hobby, and I learned a lot that I can use to promote both my podcasts and myself as a podcaster. I'll be making use of those ideas in the very near future.

There are also valuable sections on getting yourself recognized as an "expert" in your field - leading to radio and TV interviews where you can let people know about your product/service/company. Hatchigan also covers what not to do, including the infamous "soup to nuts" speeches where you overload your audience with too much information. She also cautions budding publicity hounds to use "publicity stunts" with great care - don't let the stunt overshadow what you're trying to promote. This reminds me of commercials that I see all the time, witty, memorable skits that leave you humming the tune but wondering what they were trying to sell.

Knowing how to attract attention to your business - or your blog, or your podcast - is important. Being able to create not only an impression, but also a memory - and a good one - is also important. How to Be Your Own Publicist shows you how to do both.

1 of 2 people found the following review helpful.
Top-Notch!
By A Customer
Hatchigan draws upon experience to craft a well-written book that explains how to be your own publicist. As she convincingly aruges, you don't need a huge budget or an expensive consultant to get the publicity you want.
How to Be Your Own Publicist reminds me of Michael Levine's Guerrilla PR: Wired. Both books tell you how to wage an effective campaign without mortgaging your house!
Hatchigan focuses on the key areas--find the newsworthy aspects of your product, how to write an effective release, how to get the release noticed. Without a doubt, this book is incredible! I'm constantly going back to it. If you want to be your own publicist, then I really suggest getting How to Be Your Own Publicist.

3 of 3 people found the following review helpful.
Best PR book EVER!
By A Customer
Out of all the public relations books that I own this one tops the cake. Jessica Hatchigan gives plain english terms and lets the reader know that it is not impossiable to be an excellent publicity professional. Each chapter gives a step by step information on how to get top quility results using the simple techniques in the book. I recommend that any who wants to be a publicist or do there companies publicity buys this book, YOU WON'T REGRET IT!

See all 12 customer reviews...

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~ Get Free Ebook Stocks for the Long Run : The Definitive Guide to Financial Market Returns and Long-Term Investment Strategies, by Jeremy J. Siegel

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"One of the ten best investing books of all time."--The Washington Post

One of investing's most celebrated icons updates his classic work to reflect today's world and markets

In this long-awaited and eagerly anticipated update, Jeremy iegel provides his legendary perspective and guidance to an investment world turned upside down. Stocks for the Long Run combines a compelling and timely portrait of today's turbulent stock market with the strategies, tools, and techniques investors need to maintain their focus and achieve meaningful stock returns over time.

This completely updated edition includes entirely new data, charts, and figures as it provides answers on the five major issues concerning investors and professionals today:

• How will events related to September 11 tragedy affect long-term market returns?
• What behavioral roadblocks stand in the way of achieving financial success?
• Are "countries" still relevant for global investing?
• Will stock "indexing" match its past performance?
• Can tomorrow's stock market deliver the same returns as markets in the past?

Praise for previous editions of Stocks for the Long Run:

"Should command a central place on the desk of any 'amateur' investor or beginning professional."--Barron's

"A simply great book."--Forbes

• Sales Rank: #898663 in Books
• Published on: 2002-06-21
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x 1.46" w x 7.50" l, 2.23 pounds
• Binding: Hardcover
• 388 pages

Amazon.com Review
If anyone told you that investing in the stock market was the safest investment you could make, you might raise an eyebrow. However, if Jeremy Siegel tells you this, prepare to be convinced. Siegel's book, Stocks for the Long Run, is a comprehensive and highly readable history of the stock market that dramatically makes the case for long-term investing in stocks.

In summing up his approach to investing, Siegel writes, "Poor investment strategy, whether it is for lack of diversification, pursuing hot stocks, or attempting to time the market, often stems from the investor's belief that it is necessary to beat the market to do well in the market. Nothing is further from the truth. The principle of this book is that through time the after-inflation returns on a well-diversified portfolio of common stocks have not only exceeded that of fixed income assets but have actually done so with less risk. Which stocks you own is secondary to whether you own stocks, especially if you maintain a balanced portfolio."

Stocks for the Long Run considers subjects as diverse as the history of the various market indices and what makes for a business cycle to contrarian indicators and the utility of 200-day moving averages. If you've just come into investing in the last few years and feel the need for a solid and comprehensive text about the market, Stocks for the Long Run is probably the best primer available. It also works as an excellent reference for seasoned investors and anyone else interested in how the market works. --Harry C. Edwards

From Booklist
Given the daily and sometimes extreme fluctuations in the stock market, it takes an investor with both nerve and patience to build and maintain a long-term portfolio. But Siegel, a Wharton School professor of finance who directs the Securities Industry Association Institute, argues that, historically, stocks are safer and more productive, over the long run, than most other forms of investment. He explains how to calculate stock returns and examines some of the more technical aspects of analyzing stocks. Siegel also discusses the relationships between the economy, politics, and the stock market, offers basic trading rules, and lays out guidelines for building a portfolio. Though he covers some of the more sophisticated aspects of investing, Siegel targets a general but informed investing public. David Rouse

Review
"One of the 10 best investment books of all time....This is the buy-and-hold bible." ---James K. Glassman, The Washington Post, on 2nd edition Stocks for the Long Run

Most helpful customer reviews

98 of 103 people found the following review helpful.
The One Best Book On Stocks Since Graham
By gary alan chamberlain
The basic theme throughout is simply that stock returns (in all developed nations, though at differing slopes, pp. 88-90) regress to a mean, as bonds, and all other investment alternatives, do not. That’s one point. By taking the long historical view (from the dawn of the American republic), Siegel also demonstrates (Chapter 6, pp. 93-103) that in this country over periods of five years and longer, real stock returns (after inflation) stray from our mean return (6.5%) less and less, until at thirty years the observed deviations are half what standard statistics expect. So stocks are both much more volatile short-term—cf. Mandelbrot and Hudson, The (mis)Behavior of Markets—and much less volatile long-term, than Modern Portfolio Theory says they should be. That’s point #2. And, his third crucial point, value strategies (Chapter 12, pp. 173-193, on low-P/E, high-dividend stocks) consistently surpass the market indices by 2% or more in annual compounded returns. I know of no other book which has made any one of these three points so clearly and demonstrated them so forcefully with historical data and mathematical analysis. Ben Graham, to be sure, made the case for value investing decades ago, and does a better job of understanding and presenting the process than anyone else before or since, but of course he couldn’t come close to the range and depth of modern databases and computing power to undergird his argument. Siegel has written the one book since Graham’s Intelligent Investor that everyone should read and re-read before presuming to buy any security other than an index fund.

So, for instance, I needed to know that stocks have never failed to offer a positive real return over any period of seventeen years or more. Long-term bonds, in contrast, since the Civil War have outperformed stocks in just one 30-year period (by a minuscule .05% per year!), as interest rates fell from 16% in late 1981 to 2% in 2011—but the real return on these “safe” investments was negative for the entire post-war period before that, and likely will be for years to come. And Siegel repeatedly makes the point that especially when we think about retirement the only safety that matters is the assurance of rising purchasing-power over spans of decades.

The book is not without its limitations. I don’t think Siegel understands options or other derivatives; his faulty discussion of stock index options in the 4th edition has been abbreviated, but his remaining remarks are misleading at best. Consequently the major new sections in this edition, which deal with the recent financial crisis, while fairly sound (e.g. showing how slight a role Fannie and Freddy played), understate the impact of synthetic credit default swaps, which by the time the fever broke had made the subprime mortgage market five times larger than the mess the bankers and mortgage brokers had created in the first place. Hence next to no one had any idea how immense the problem really was, though a few (see M. Lewis, The Big Short) saw enough to profit hugely.

Other material in Siegel’s 378 pages adequately and sensibly covers major areas of historical interest (the primary stock indices, money, monetary policy and the gold standard), analyzes other financial and economic crises, surveys current issues (the business cycle, market responses to current events) and concerns (the developed world’s retirement “crisis”, on which he is quite optimistic), and I could cavil here and there or suggest other specialized treatments. But what he has to say on these topics is sufficient (and his history of the S&P 500 is excellent) for firmly embedding the three points with which I began, which are points every investor should ponder long and hard.

But how many of us will profit from them? On p. 97 he mentions the allure of “safer” alternatives which do after all outperform stocks, over periods of one or two years, nearly 40% of the time. I don’t know that he sees how deep the pain goes for individuals watching dollars vaporize by the thousands, dollars which a bank account would at least have preserved and guaranteed. Nor, I think, does he see how hard it would be for asset managers to follow his principles when markets soar and “irrational exuberance" reigns triumphant; sticking to a long-term strategy is impossible when benchmark risk means your assets are marching out the door. Siegel’s work will most benefit those who know not just the concepts but themselves. It hurts to play from behind, alone, trusting the odds, trying to trust yourself. Long-term investment is a discipline less of intellect than of temperament and character. But the discipline of study and thought is still part of it, and Siegel’s history and mathematics keep me mindful of what the true odds are. In this and earlier editions, Stocks for the Long Run is one of just six books (cf. my review of M. Mauboussin More Than You Know) which have decisively shaped how I think about what I do.

39 of 39 people found the following review helpful.
Still a Classic, but Added some Garbage and Omitted some Great Stuff from the 3rd Edition
By Tom
As an experienced investor who has read over a hundred investment books, Stocks for the Long run has always been in my top 5. Eager for updated data and analysis, I read the new 5th edition, but sadly, it added some uninsightful reviews of the credit crisis and took out some really good stuff, including data on returns following high sentiment, fed cuts, and economic cycles. One of my favorite items omitted was about the justified PE on the nifty fifty and what growth rates justify stock stock prices. Still a great book, but I think the 3rd edition is much better.

0 of 0 people found the following review helpful.
I like listening to Siegel on XM radio
By kbw
I like listening to Siegel on XM radio, so thought I would try his book. I think this book is an excellent source on investing in the stock market and why it still makes sense to do so. I like that the edition has been updated reflecting more recent market events. I also like how the book explores different stock picking adages (e.g. sell in May and go away)...explaining if there is/was truth to them. One of the better books on investing.

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