Kamis, 20 Maret 2014

## Free Ebook 1001 Commonly Misspelled Words: What Your Spell Checker Won't Tell You, by Robert Magnan, Mary Lou Santovec

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1001 Commonly Misspelled Words: What Your Spell Checker Won't Tell You, by Robert Magnan, Mary Lou Santovec

1001 Commonly Misspelled Words: What Your Spell Checker Won't Tell You, by Robert Magnan, Mary Lou Santovec



1001 Commonly Misspelled Words: What Your Spell Checker Won't Tell You, by Robert Magnan, Mary Lou Santovec

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1001 Commonly Misspelled Words: What Your Spell Checker Won't Tell You, by Robert Magnan, Mary Lou Santovec

The art of correct spelling is a crucial ingredient for getting ahead in the modern world. Organized phonetically, this dictionary enables readers to look up words without having to know how to spell them (look up, for example, illusive, and find the correct spelling: elusive). It also contains many memory shortcuts.

  • Sales Rank: #1160870 in Books
  • Published on: 2000-06-20
  • Released on: 2000-06-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .70" w x 6.00" l, .92 pounds
  • Binding: Paperback
  • 304 pages

From the Back Cover

English can be a language full of spellings that look right but are dead wrong. Toss in those infuriating sound-alikes (they're/their/there, its/it's, except/accept), which computer spell checkers usually don't catch, and it's no wonder that 99% of us are often embarassed and undermined by unwitting typos.

If you have ever searched for a world in a dictionary and have not been able to find it or if you are at a loss about a word, good news: you've just picked up the book that promises to be the single most invaluable resource on your desk.

1001 Commonly Misspelled Words is organized phonetically, enabling readers to look up words without having to know how to spell them (look up, for example, illusive, and find the correct spelling: elusive) also packed with excellent memeory shortcuts ("there's a rat in separate"), 1001 Commonly Misspelled Words is a wonderfully painless solution to spelling maladies. Because when it comes down to it, the art of corret spelling is a crucial ingredient for getting ahead in today's knowledgeable - er, knowledgeable - world.

About the Author
Robert Magnan earned his BA in English, has taught for over twelve years, and worked as a writer, editor and proofreader for nearly ten. He has written two books and edited more than 50. May Lou Santovec earned her degreee in education before proceeding to a career as an editor. Past editing assignments include three higher education newsletters, and she currently works as the editor of Building Diversity and Making More Changes: Editor's Choice. She has written for regional publications on a variety of topics, and co-authored 2500 Businesss Forms and Letters Software.

Most helpful customer reviews

28 of 31 people found the following review helpful.
You CAN Look Up the Words You Can't Already Spell!
By Peter Vogt
When I was in high school, I and a few good friends made a pretty good hobby out of tormenting (in a good way, of course) one particular English teacher in our school.
One of my favorite tactics in this teacher's classroom was to blurt out, in mock consternation, "How do you spell ______?" whenever I couldn't spell a word. Why? Because a) I was young and immature and a legend in my own mind, and b) the teacher always fell right into my trap...
"Look it up in the dictionary!" he'd scream, without fail, pitching me a nice softball right over the plate ...
"But HOW," I whined, "am I supposed to look up a word when I can't spell it in the first place?!"
(GLARING SCOWL)
Problem was, I was only half-kidding with most of my questions (though I'd never admit as much to the teacher). Often it really WAS difficult (not to mention time-consuming) to look up the words I didn't know, especially if their spellings weren't very intuitive.
I guess that's why I'm enjoying my copy of "1,001 Commonly Misspelled Words." With this handy book, you don't need to know how to spell a word already before looking it up. You need only know how to pronounce it -- because you can then look it up phonetically. Why didn't someone think of this before?! Once you get to the word's phonetic spelling, you can then see the correct (though often counterintuitive!) spelling. Plus, you might get a little story about the word or, better yet, some sort of nemonic -- er, I mean mnemonic -- device so that you can remember how to spell it in the future.
I only wish the book included more words. But in any case, it's a nice tool -- especially for a writer type like me. I would think it might also make a good gift for new college students and others who will be tearing their spelling hair out from time to time in the years to come.
Highly recommended!

14 of 15 people found the following review helpful.
Correct Spellings and More
By John Woods
The thing I really like about this book is the system it uses to help you find the correct spelling of lots and lots of words. Arranged alphabetically are all the possible phonetic ways different words could be spelled with the correct spelling next to it. The incorrect spellings are in one font and the correct spellings are in another. There are also numerous explanations of the words, including sources, usages, and so on. These are very entertaining to read. I highly recommend this book.

4 of 5 people found the following review helpful.
Finally! A spell-checker for dyslexics!
By M. E. Schutz
With two dyslexic teenagers, you can imagine how often I hear, "Mom! How do you spell..." Finally, there's a reference that they can and will use to look up spelling themselves.

Not only does the book include "inventive" spelling and correct spelling, but definitions are added so they can be certain they have the right word. This book truly gives them information the spell-checker won't! Great reference for kids & adults using Davis Methods.

1001 Commonly Misspelled Words: What Your Spell Checker Won't Tell You The Gift of Dyslexia The Gift of Learning

See all 12 customer reviews...

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## Free Ebook 1001 Commonly Misspelled Words: What Your Spell Checker Won't Tell You, by Robert Magnan, Mary Lou Santovec Doc

# Free Ebook Boat Navigation for the Rest of Us: Finding Your Way , by Eye and Electronics, by Bill Brogdon

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Boat Navigation for the Rest of Us: Finding Your Way , by Eye and Electronics, by Bill Brogdon

"Thorough treatment of traditional and electronic [sailing] methods by an expert."--WoodenBoat

Want a full course in navigation? A whole toolbox of little-known tips and shortcuts to deal with real-life navigation situations without resorting to a slide rule? You get both in Boat Navigation for the Rest of Us, second edition, a guide to pleasureboat navigation that shows you how to combine electronic aids like radar and GPS with visual observations, simple chartwork, and common-sense piloting. In plain, simple language, it explains how to find where you are and get where you want to go with a minimum of fuss. You’ll find many little-known, low-tech methods specifically designed for use aboard small powerboats and sailboats. This edition brings you up to speed on the many changes to navigation systems and equipment that have occurred over the past six years, including dramatic improvement in GPS accuracy, the proliferation of electronic charts and plotting systems, and the growing importance of the Internet as a navigation tool.

  • Sales Rank: #805155 in Books
  • Published on: 2001-02-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .55" w x 7.30" l, .90 pounds
  • Binding: Paperback
  • 220 pages
Features
  • ISBN13: 9780071372268
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From the Back Cover

"Superb and amazingly comprehensive."--Cruising World

"Thorough treatment of traditional and electronic methods by an expert."--WoodenBoat

Boat Navigation for the Rest of Us is the only book that teaches navigation the way small-boat skippers actually navigate: by combining electronic aids like GPS and radar with commonsense visual piloting skills and simple chartwork. This second edition covers important developments in electronic navigation, including dramatic improvements in GPS accuracy, the growing popularity of electronic charts and plotting systems, and the increasing availability of navigation information over the Internet. It's a full course in navigation plus a whole toolbox of little-known tips and shortcuts to deal with real-life situations without a slide rule.

About the Author
Captain Bill Brogdon served in the U.S. Coast Guard for 30 years. He writes regularly for major boating magazines and has twice received the Lawton Award for the most significant contribution to boating safety through the media.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good info for cruising the Keys
By Carlos
The graphics were very poor quality and naming individuals at the marinas is useless as time goes by as those folks could very well be gone

9 of 10 people found the following review helpful.
Don't leave home port without it
By Boston Barry
If you travel away from your home port, this book is invaluable. Simple, clear, useful. Combines traditional and GPS based methods.

23 of 24 people found the following review helpful.
Useful, but not perfect
By K. ONeill
First, this is a good book. It's useful, I liked it. I learned a few things, it was worth the money.

However, some of the background to the navigation "tricks" are questionable, to say the least. My first clue that I might have to watch out for apocryphal math ideas was in the first paragraph of the first page of the book, in the Acknowledgments, where Capt. Brogdon informs us that Newton invented logs and the slide rule (?!). This would be news to Napier and Oughtred, who actually did invent the slide rule twenty years before Newton was born.

So how serious is this? Not very. I think Capt. Brogdon knows his way around navigation very well, and he's a good writer, the book is very clear. Don't rely on the background math, but who really reads that stuff anyway, except people like me who are looking for word problems for their next Calculus class? So again, I get over my huffiness and move on.

I approve of keeping Loran-C in the book. I don't use it, but people still do and it's good to cover it. I also approve of Capt. Brogdon's fondness for depth sounders, I have a cheap fishfinder LCD on my outrigger sailboat, and it's very useful.

He's clearly an expert on setting up and not messing up your compass. Very useful and clear stuff there.

Good, so now I'm in a better mood. I move on to GPS.

The GPS section is fine, but this is where the book is most dated, as viewed from 2009. A lot has happened in GPS since 2001. Mapping, for example. An updated version covering mapping GPS would be excellent.

Finally, I wish publishers would spring for a real index in a book like this. A professional indexer would have made this book much more useful. The index included is cluttered, hard to read and badly organized.

Overall it's a good book. If you collect navigation tricks there's a lot to learn from someone like this who has done it for a long time and can write clearly. Skim over the background math and hope the publisher asks him to update it to mapping GPSs.

See all 21 customer reviews...

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Selasa, 18 Maret 2014

~ Ebook Neurology: McGraw-Hill Specialty Board Review Series, by Nizar Souayah

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Neurology: McGraw-Hill Specialty Board Review Series, by Nizar Souayah

Gives neurology residents an ideal review for the neurology certification and recertification exams. Includes more than 1,200 exam-type questions with detailed answers and explanations.

  • Sales Rank: #1360784 in Books
  • Published on: 2004-06-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .51" w x 8.50" l, 1.57 pounds
  • Binding: Paperback
  • 300 pages

From the Back Cover
THE MOST EFFECTIVE, COMPREHENSIVE PREPARATION FOR THE NEUROLOGY BOARDS AND RECERTIFICATION

Time after time, those who score best on tests are those who prepare by taking tests. That’s why this board-type question-packed review is your best weapon for conquering the neurology board exam.

This board-beating review gives you:
*More than 1,200 neurology board-type questions and answers
*Detailed answers to all questions
*Coverage of all topics tested on the boards, including psychiatry

LEARN WHAT’S ON THE BOARD EXAM BEFORE YOU TAKE IT

Designed to build your skills in differential diagnosis, Neurology: McGraw-Hill Board Review coaches you through subjects tested on recent board exams as well as new topics anticipated to appear on upcoming exams. Completely up-to-date, this peerless review—
*Is the ideal prep tool for neurology certification or recertification
*Helps you remember details on diagnostic testing
*Gives you need-to-know answers in psychiatry
*Covers board questions on stroke and related vascular diseases
*Prepares you for the entire range of neuromotor, infectious disease, tumor, epilepsy, headache, and sleep disorder questions
*Ensures you know essential information on neuroanatomy, birth defects, developmental and cerebrospinal information, as well as motor disorders, neuromuscular dysfunctions, and demyelinating disease
*Primes you on issues of genetics, endocrinology, immunology, pharmacology, and much more

About the Author
Nizar Souayah, MD Department of Neurology Boston General Hospital Boston, MA

Most helpful customer reviews

14 of 17 people found the following review helpful.
AN USEFUL TOOL FOR YOUR BOARD EXAM PREP
By Helpful Bob
This is an useful tool for your board exam prep. This helps you figure out whether you are ready for the boards or whether you need to sit down and do some more reading before you dig into your wallet to pay yet another hefty exam fee !

If you are interested in Neurology Board review software, two softwares to consider are Neurology Boards 1.0 (for part-1 of the Neurology Boards) and Neurology Tutor 1.0 (for part-2 of the Neurology Boards). Both softwares are freely downloadable from [...]

3 of 3 people found the following review helpful.
Makes my own convictions stronger
By J. Martin
Throughout this text are inconsistencies and numerous incorrect explanations. I am not sure if it is just the authors interpreation of the texts, or just the authors tendency to take concepts verbatim from the resources but I had to double check many specious claims that I knew to be false, especially from the child neurology section. At least it is forcing me to read the reference texts, to double check the information for the questionable explanations. As a whole, it is complete and probably a little more esoteric than I will need, but I would rather over-study than under-study. Not sure if I would buy it again, hopefully, I won't have to.

2 of 2 people found the following review helpful.
quite useful
By Christine Bergmann
This is not a textbook and not intended to be one. It is a collection of board-type questions with lenghty explanations. I found it quite useful to test myself 2 months before I took the boards to discover my strenghts and weaknesses. There are many spelling mistakes and some inconsistencies, so it certainly would not hurt if the authors could review their book once more.

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Furious Earth: The Science and Nature of Earthquakes, Volcanoes, and Tsunamis, by Ellen J. Prager

Furious Earth sheds light on the life-threatening power and magnitude of nature's mighty trio: earthquakes, volcanoes, and tsunamis. With the latest reseach findings from top scientists in the field, as well as insider's information from The U.S. Geological Survey, this is a comprehensive and fascinating guide to the natural forces that literally shape our world.

  • Sales Rank: #2830506 in Books
  • Published on: 1999-11-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .82" w x 6.20" l,
  • Binding: Hardcover
  • 235 pages

Review
'Furious Earth (McGraw-Hill, $24.95), Ellen Prager looks at some of the more awesome and dangerous natural events in clear language that still manages to include up-to-date research on the how and why of earthly upheavals.' 'loaded with helpful illustrations and interesting photos in a center section.' 'anyone truly curious about the causes of natural disasters will find this book informative and interesting.' (USA Today 1999-12-21)

From the Back Cover
The Science Behind the Earth's Most Catastrophic Phenomena

If our planet is a sleeping giant, it slumbers fitfully and awakens in powerful starts. Our familiar landscape bears the scars of hidden forces at work deep beneath it. Furious Earth contains the latest science on these forces and the cataclysmic phenomena they produce - earthquakes, volcanoes, and tsunamis. Now, hard-won knowledge of these phenomena, gained often in the aftermath of disaster or through dangerous research efforts, is presented here by scientist Ellen Prager with the following experts: Stanley Willaims, Ph.D. Professor of Volcanology, Arizona State University, on volcanoes; Kate Hutton, Ph.D., Seismologist, California State Institute of Technology, on earthquakes; Costas Synolakis, Ph.D. Engineering, University of Southern California, on tsunamis.

Furious Earth sheds light on the life-threatening power and magnitude of nature's mighty trio. With the latest reseach findings from top scientists in the field, as well as insider's information from The U.S. Geological Survey, this is a comprehensive and fascinating guide to the world of earthquakes, volcanoes, and tsunamis.

Rich in information, packed with expert knowledge, and brimming with illustrations, Furious Earth is a must for anyone interested in truly understanding nature's powerful forces...and what the future may hold.

About the Author
Ellen J. Prager, Ph.D., formerly with the U.S. Geological Survey, is a respected scientist who is now devoting her time to bringing an understanding of earth and marine science to the general public. In this endeavor she has been interviewed on The Today Show while living underwater, written dispatches for MSNBC, and worked with the National Geographic Society. She lives in Arlington, Virginia.

Most helpful customer reviews

9 of 9 people found the following review helpful.
A Choice Of Disasters
By Bruce Crocker
Furious Earth by Ellen J. Prager [with help from Stanley Williams (Surviving Galeras), Kate Hutton (one of SoCals TV seismologists and the author of the earthquake updates on the TriNet earthquake website), and Costas Synolakis] is a well-written introduction to earthquakes, volcanoes, and tsunamis. This book appears to be aimed at junior high/high school aged readers, but adult readers who have no background in these subjects will also enjoy the book. An earlier reviewer suggested that the book has the coverage of the better chapters of an earth science textbook, but I wish high school earth science texts were this well-written. I enjoyed reading the book despite the depth of my background and appreciate the refresher course that Furious Earth gave me. My only complaint concerns the ordering of the color plates at the center of the volume. The pictures are out of order to their mention in the text and the only thing that comes to mind is that they were ordered the way they were to make them fit on a limited number of plate pages. Furious Earth belongs on the shelves in as many elementary and secondary school libraries as possible and would be a wonderful gift for a budding earth scientist.

8 of 9 people found the following review helpful.
Furious Earth-
By Ms. Sides
I am a sixth grade teacher and was given this book at a science conference. After just beginning to read it, I immediatly went online to see how much the book cost- I want to order one for each for my students! It will be a bit hard and I will have to do some serious directing, but the book is an excellent example of a clear, scientific, organized, up-to-date, and interesting (yes- interesting enough for 30 sixth graders) nonfiction book in the field of earth science. Furious Earth combines "PBS-like" research discussions and theory- (Plate Techtonics Discovered, Paleotsunamis...) with "RealTV-like" examples (Italy, 79 A.D.: Vesuvuis; The World's Largest and Smallest Quakes). The book is a surprisingly suspenseful, fascinating, and easy read (for us unscientific folk). The 16 color pages of graphs and pictures also add to the subject. I can't wait to see their eyes grow when I read to them Chapter 2- Earthquakes. It starts off with the 1994 Northridge, CA quake... It hooked me at least...

4 of 7 people found the following review helpful.
non-technicle, intro earth-science book
By Benjamin Cavallari
very basic, simple geological concepts and explanations involving volcanology, ocanography, geophysics, etc. anybody can read this interesting book about the processes of the earth, and how humans have attempted to understand it. it is basicaly the more interesting chapters in any college-level Geology 101 course. up to date, very easy to read.

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Kamis, 13 Maret 2014

>> PDF Ebook Supply Chain Strategy, by Edward Frazelle

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Supply Chain Strategy, by Edward Frazelle

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Supply Chain Strategy, by Edward Frazelle

This book provides high-tech and high-touch logistics solutions for supply chain challenges. In today's fast-paced and customer-oriented business environment, superior supply chain performance is a prerequisite to getting and staying competitive. "Supply Chain Strategy" is based on world-class logistics practices in place in successful supply chain organizations, the latest academic breakthroughs in logistics system design, and the logic of logistics. It presents the proven pillars of success in logistics and supply chain management. Part of McGraw-Hill's "Logistics Management Library", "Supply Chain Strategy" is organized according to author Dr. Ed Frazelle's breakthrough logistics master planning methodology. The methodology leads to metrics, process designs, system designs, and organizational strategies for total supply chain management, total logistics management, customer response, inventory planning and management, supply, transportation, and warehousing.Concise yet complete, Dr. Frazelle's book shows how to develop a comprehensive logistics and supply chain strategy, one that will both complement and support a company's strategic objectives and long-term success. Logistics - the flow of material, information, and money between consumers and suppliers - has become a key boardroom topic. It is the subject of cover features in business publications from "Wall Street Journal" to "BusinessWeek". Annual global logistics expenditures exceed $3.5 trillion, nearly 20 percent of the world's GDP, making logistics perhaps the last frontier for major corporations to significantly increase shareholder and customer value. And at the heart of every effort to improve organizational logistics performance? Supply chain efficiency. "Supply Chain Strategy" is today's most comprehensive resource for up-to-the-minute thinking and practices on developing supply chain strategies that support a company's overall objectives.Covering world-class practices and systems, taken from the files of Coca-Cola, Wal-Mart, General Electric, and other companies, it covers essential supply chain subjects including: logistics data mining - for identifying the root cause of material and information flow problems, pinpointing opportunities for process improvements, and providing an objective basis for project-team decision making; and, inventory planning and management - presenting metrics, processes, and systems for forecasting, demand planning, and inventory control, yielding lower inventory levels and improved customer service. It also covers: logistics information systems and Web-based logistics - helping to substitute information for inventory and work content; transportation and distribution - for connecting sourcing locations with customers at the lowest cost by, among other things, leveraging private and third-party transportation systems; and, logistics organization development - including the seven disciplines that link enterprises across the supply chain, as well as logistics activities within those enterprises."Supply Chain Strategy" explains and demonstrates how decision makers can use today's technology to enhance key logistics systems at every point in the supply chain, from the time an idea or product is conceived through its delivery to the final user. It describes the major steps in developing an effective, workable logistics management program - one that will reduce operating expenses, minimize capital investment, and improve overall customer service and satisfaction.

  • Sales Rank: #1076991 in Books
  • Published on: 2001-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.32" w x 6.10" l,
  • Binding: Hardcover
  • 357 pages

From the Back Cover

High-Tech and High-Touch Logistics Solutions for Supply Chain Challenges

In today's fast-paced and customer-oriented business environment, superior supply chain performance is a prerequisite to getting and staying competitive. Supply Chain Strategy is based on world-class logistics practices in place in successful supply chain organizations, the latest academic breakthroughs in logistics system design, and the logic of logistics. It presents the proven pillars of success in logistics and supply chain management.

Part of McGraw-Hill's Logistics Management Library, Supply Chain Strategy is organized according to author Dr. Ed Frazelle's breakthrough logistics master planning methodology. The methodology leads to metrics, process designs, system designs, and organizational strategies for total supply chain management, total logistics management, customer response, inventory planning and management, supply, transportation, and warehousing. Concise yet complete, Dr. Frazelle's book shows how to develop a comprehensive logistics and supply chain strategy, one that will both complement and support a company's strategic objectives and long-term success.

Logistics­­the flow of material, information, and money between consumers and suppliers­­has become a key boardroom topic. It is the subject of cover features in business publications from Wall Street Journal to BusinessWeek. Annual global logistics expenditures exceed $3.5 trillion, nearly 20 percent of the world's GDP, making logistics perhaps the last frontier for major corporations to significantly increase shareholder and customer value. And at the heart of every effort to improve organizational logistics performance?

Supply chain efficiency.

Supply Chain Strategy is today's most comprehensive resource for up-to-the-minute thinking and practices on developing supply chain strategies that support a company's overall objectives. Covering world-class practices and systems, taken from the files of Coca-Cola, Wal-Mart, General Electric, and other companies, it covers essential supply chain subjects including:

  • Logistics data mining­­for identifying the root cause of material and information flow problems, pinpointing opportunities for process improvements, and providing an objective basis for project-team decision making
  • Inventory planning and management­­presenting metrics, processes, and systems for forecasting, demand planning, and inventory control, yielding lower inventory levels and improved customer service
  • Logistics information systems and Web-based logistics­­helping to substitute information for inventory and work content
  • Transportation and distribution­­for connecting sourcing locations with customers at the lowest cost by, among other things, leveraging private and third-party transportation systems
  • Logistics organization development­­including the seven disciplines that link enterprises across the supply chain, as well as logistics activities within those enterprises

Supply Chain Strategy explains and demonstrates how decision makers can use today's technology to enhance key logistics systems at every point in the supply chain, from the time an idea or product is conceived through its delivery to the final user. It describes the major steps in developing an effective, workable logistics management program­­one that will reduce operating expenses, minimize capital investment, and improve overall customer service and satisfaction.

About the Author

Edward Frazelle, Ph.D., is president and CEO of Logistics Resources International, founder of The Logistics Institute at Georgia Tech, and director of the school's Logistic Management Series. The former president of the International Material Management Society and a pioneer in today's logistics movement, Dr. Frazelle has trained more than 50,000 logistics professionals and helped more than 100 corporations and government agencies in theUnited States, Asia, Europe, and Latin America pursue and achieve logistics excellence. He has written or coauthored seven books, including World-Class Warehousing and Material Handling, and numerous articles on logistics. His Web site­­www.LRILogistics.com­­is recognized as one of today's most comprehensive and valuable resources for logistics information and instructional materials.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Best Practical Reference
By Amazon Customer
This book simply rules the subject area! If you are a practitioner looking for hands-on advice and solid methodology, this is your blueprint. It will jump-start and carry through your Supply Chain/Logistics activities. One of the best Supply Chain books I have encountered. It has a spot on my desk (as opposed to the library).
Academicians, people wanting to broaden horizons, and undergrad students will find this too technical/practical, hard-to-relate, and difficult to pad out their term papers.

6 of 6 people found the following review helpful.
Supply Chain Strategy - Classes and Book
By Michael J. Jadis
The classes at Georgia Tech were fantastic and I have been reading the book since I have returned home.
It is the best book on the subject that I have ever read and I will keep it on my book shelf right next to Gordon Garham's Inventory Management for future reference. I don't want to sound stupid but I like tech books that have a lot of pictures. Dr. Ed Frazelle is a great teacher and I give both the classes and the book my most enthusiastic recommendation.

6 of 7 people found the following review helpful.
Typos Galore
By A Customer
This is a comprehensive high-level book for someone who is familiar with, but needs more information on supply chain. It covers the major areas with a good level of detail.
HOWEVER, there are numerous typos and misspellings. For example, a major table on p.36 has its headings transposed, which leaves the readers trying to guess what the author had in mind. If I'm paying $40-50 for a book, I expect that it would be well-edited.

See all 8 customer reviews...

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Selasa, 11 Maret 2014

!! Download First Aid for the Obstetrics & Gynecology Clerkship, by Robert L. Feig, Nicole C. Johnson

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First Aid for the Obstetrics & Gynecology Clerkship, by Robert L. Feig, Nicole C. Johnson

Succeed in the Clerkship, Impress on the Wards
* High-Yield Topics
* Student-Recommended Resources, Opportunities, Scholarships

REAL ANSWERS TO CLERKSHIP QUESTIONS
* The only student-to-student, step-by-step guide to clerkship success
* Detailed how-to-succeed and what-to-study guidance from ob/gyn clerkship vets
* Hundreds of recently tested high-yield topics from shelf exams and the USMLE Step 2
* Insider tips for outstanding performance from students who’ve been there
* "Classifieds" do the research for you, featuring high-yield websites and top extracurricular opportunities and scholarships
* Tear-out cards with essential wards information in pocket-ready format

The Student-to-Student Guide
* Discover med students’ "secret weapon" for the clinical clerkship
* Impress on the wards and succeed in the clerkship
* Get answers to shelf-exam questions from students who passed
* Save time with high-yield topics, mnemonics, and pocket-ready reminders
* Apply the First Aid formula for clerkship success!

  • Sales Rank: #2483834 in Books
  • Published on: 2001-10-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .62" w x 8.50" l,
  • Binding: Paperback
  • 280 pages

From the Back Cover

Succeed in the Clerkship, Impress on the Wards
* High-Yield Topics
* Student-Recommended Resources, Opportunities, Scholarships

REAL ANSWERS TO CLERKSHIP QUESTIONS
* The only student-to-student, step-by-step guide to clerkship success
* Detailed how-to-succeed and what-to-study guidance from ob/gyn clerkship vets
* Hundreds of recently tested high-yield topics from shelf exams and the USMLE Step 2
* Insider tips for outstanding performance from students who’ve been there
* "Classifieds" do the research for you, featuring high-yield websites and top extracurricular opportunities and scholarships
* Tear-out cards with essential wards information in pocket-ready format

The Student-to-Student Guide
* Discover med students’ "secret weapon" for the clinical clerkship
* Impress on the wards and succeed in the clerkship
* Get answers to shelf-exam questions from students who passed
* Save time with high-yield topics, mnemonics, and pocket-ready reminders
* Apply the First Aid formula for clerkship success!

About the Author
Latha Stead, MD Senior Resident in Emergency Medicine Brooklyn, NY S. Matthew Stead, PhD (MD in 2001) 4th year medical students SUNY-Brooklyn School of Medicine Brooklyn, NY Matthew S. Kaufman, MD Resident, Long island Jewish Medical Center, New Hyde Park, NY

Most helpful customer reviews

5 of 5 people found the following review helpful.
poor compared to blueprints
By Grendle
I bought this book as well as Blueprints and Case Files because they were all highly rated. Generally I found Blueprints to be far better than First Aid. It is better in preparing you for the shelf and for pimping on the rounds. I found First Aid to be poorly organized and not nearly detailed enough for the shelf. The book is organized into an outline format with lots and lots of lists and bullets with little explanation and few useful mnemonics to actually help you retain the data. There were also lots of "pearls" on the margins that were more distracting than useful. Finally the book suffers from not having a table of common acronyms which made it extremely difficult to read/understand in the first week or two. Though I can imagine this book being a good review once you've already gone through the material (that's what I ended up using it for), in my opinion it is wholly inadequate as your only reading source. Blueprints and Case Files, along with a question book, are what you really need to do well on the shelf.

5 of 8 people found the following review helpful.
Excellent book...
By A Customer
If you don't want to plow through 600+ pages of Beckmann, or some other text (i.e. you aren't aiming to specialize in OB/Gyn), you'll love this book. Information is well organized and easy to get through if you enjoy the First Aid format. I never liked the texts...I loved the BRS outline style and First Aid books. I haven't taken the shelf exam yet, but as for my last 2 months on the wards, this book has been a great resource.

5 of 7 people found the following review helpful.
A must on OB Rotation.
By M. Shnayder
Well, I just took the shelf today and can truly tell that reading this book more than once would have been beneficial.

If you have used previous First Aid books, this one is written in the similar format with many useful facts on the sides of the pages.

I read Blueprints and that was useful, however, when it came down to knowing the facts and being able to recollect them easily and quickly than this book does it best. I would recommend going through it twice (once slowly and another time as a refresher)

However, you do also need a Question book for the shelf.

I am definitely keeping this book to study for Step 2.

See all 8 customer reviews...

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Jumat, 07 Maret 2014

>> Ebook Positioning: The Battle for Your Mind, by Al Ries, Jack Trout

Ebook Positioning: The Battle for Your Mind, by Al Ries, Jack Trout

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Positioning: The Battle for Your Mind, by Al Ries, Jack Trout

Positioning: The Battle for Your Mind, by Al Ries, Jack Trout



Positioning: The Battle for Your Mind, by Al Ries, Jack Trout

Ebook Positioning: The Battle for Your Mind, by Al Ries, Jack Trout

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Positioning: The Battle for Your Mind, by Al Ries, Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

  • Sales Rank: #4947 in Books
  • Color: White
  • Brand: Ries, Al/ Trout, Jack
  • Published on: 2001-01-03
  • Released on: 2000-12-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .60" w x 5.40" l, .53 pounds
  • Binding: Paperback
  • 224 pages

From the Back Cover

"One of the most important communication books I've ever read. I highly recommend it!"
­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager

"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
­­David Bohnett, Chairman and Founder of GeoCities

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

About the Author

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

Most helpful customer reviews

57 of 60 people found the following review helpful.
Fabulous timeless concepts, outdated examples
By Krista Neher
If you are building a brand or a business you need to think about positioning and branding. What is it that you want to stand for that is unique and different in the market place? Positioning isn't just for big brands - it is for any brand (even your personal brand.

I would definitely recommend this book - it is well worth the read, but I would probably only give it 3.5 stars out of 5. The main reason is that the examples are WAY out of date (the book is 30 years old). The principles still apply today, however it is tough to follow a book that is referencing examples from when I was 2 years old.

I have also read another book by the same authors "The 22 Immutable Laws of Branding" and I liked this MUCH more.

So, bottom line: It is a good book, worth a read, solid principles, but out of date. This book is especially relevant if you work for a big company (most of the examples are big company examples), but the principles can also be applied to any business, or your personal brand.
Key Points:

* The position of your brand or business is in the eyes of your prospect or customer. It doesn't matter what you think your business or brand stands for or is about. They key is the perception that your customers have. "Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect."
* Our society is overcommunicated. Even 30 years ago there were so many commercials that you had to really work to break through the noise. "We have become the world's first overcommunicated society. Each year we send more and receive less"
* It is difficult to change minds If your positioning strategy involves changing that people already think you will have a difficult time. The best strategies are congruent with what people already think and set to add or move existing perceptions, not totally change them. Once a mind is made up it is almost impossible to change. The mind accepts only that which matches prior knowledge or experience.
* Create oversimplified messages. You are lucky if people can remember one message and associate it back to your product. Less is more. Oversimplify and stick to a single message. Link one concept to one product.
* Create a category you can win. Define the category differently so that you are the biggest/best/awesomest. It is better to be a big fish in a little pond and then expand the pond. Leadership matters. You have to be #1 or #2.
* Look for the hole. Then fill it. Where is the positioning white space? What are your competitors missing in how they are positioned. What are the customer benefits that are not being addressed or exploited by competitors? Don't fall in to the "everybody" trap. You can't be all things to all people. You will end up being nothing at all.
* 80% of learning takes place through the eyes. Words matter. Especially in the service business. You need to own a phrase. Visualize the words that you are using. The goal is to drive verbal ideas into the mind.
* Isolating a narrow target is usually the first step in finding an effective position. The narrower and better defined target the better. This will help clarify your position.

75 of 81 people found the following review helpful.
A must read, but little practical examples
By A Customer
A classic in marketing how-tos, the authors explain the importance of offering something for sale that appeals to the buyer, not to the seller, creator, or manufacturer. The product is positioned relative to the consumer, and her needs and viewpoints of value. The basic theory is that you get into the mind of your consumer, and position your product accordingly. And on that point, almost anyone would have to agree.
You will not find the gory details in this book that you'll need to execute a marketing plan, though, but the general theme is examined, as well as various positioning examples (everything from Kleenex to Heinz Ketchup - or was that pickles?).
I was particularly disappointed about a lack of methodology to reach a positioning statement, other than some fairly broad "rules", lightly applied throughout the book. There were six questions at the end that were helpful, but did not constitute a rigorous method - well, any method really - to create a "position". If anything, I would have wished for the method that could be used to create positioning for a product, or to test a company's current positioning, rather than have as many examples of positioning failures.
Some of the author's examples seemed contradictory, and especially when the authors claimed that brand extension amounts to a virtual see-saw - one product steals the brand identity from another (Heinz Ketchup vs. Heinz Pickles - who is Heinz!?). From hindsight, it can be seen that some brand extensions have been extremely successful, while others aren't. It should shock no one that people don't want to use baking soda as anti-perspirant, for instance, and therefore completely explaining why we use Arm & Hammer to cook and deodorize the refrigerator, but do not think of it as a personal hygiene brand. I can't think of anything that I would remove from the refrigerator and rub under my arms.
In any case, this remains a quick, good read with short chapters. The examples illustrate the concepts, but you'll need to follow this up with other positioning and marketing examples in order to position your product within your industry.

34 of 36 people found the following review helpful.
Much More Than Marketing
By David Quinn
Positioning is the idea that shook Madison Avenue to its core in the 1970s. Ries and Trout published what the high priests of Madison Avenue deemed as heresy. These two upstarts dared to take the voodoo out of marketing - and marketing has not been the same since.
Over the years I have given away countless dozens of Positioning. I have found two types of recipients: (1) Those who view it as a book on marketing, and (2) those who truly "get it."
Positioning is not actually about marketing, though that is its platform. It is about how the human mind works. The principals taught in this book apply across all of our lives - from how we are viewed by our friends to why we affiliate with a particular political party or other social cause. Learning how Positioning works is learning about life.

See all 256 customer reviews...

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