Selasa, 30 September 2014

@ PDF Download e-Business Intelligence: Turning Information into Knowledge into Profit, by Bernard Liautaud

PDF Download e-Business Intelligence: Turning Information into Knowledge into Profit, by Bernard Liautaud

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e-Business Intelligence: Turning Information into Knowledge into Profit, by Bernard Liautaud

e-Business Intelligence: Turning Information into Knowledge into Profit, by Bernard Liautaud



e-Business Intelligence: Turning Information into Knowledge into Profit, by Bernard Liautaud

PDF Download e-Business Intelligence: Turning Information into Knowledge into Profit, by Bernard Liautaud

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e-Business Intelligence: Turning Information into Knowledge into Profit, by Bernard Liautaud

Internationally celebrated ebusiness innovator, Bernard Liautaud, explains why the key to ebusiness success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine.

This book focuses on the three main areas of ebusiness intelligence—intranets, extranets, and business-to-business ecommerce. He describes cutting-edge strategies for accessing, analyzing, and sharing corporate data both internally and externally with customers, partners, and suppliers. With the help of case studies from Lucent, Dow Chemical, Disney, Go Network, and other ebusiness giants, Liautaud explains the what, why, and how of ebusiness intelligence in the new information economy.

Bernard Liautaud (Palo Alto, CA) is CEO of Business Objects, the world's leading provider of ebusiness solutions, and, according to Intelligent Enterprise magazine, one of the "12 Most Influential Companies in the Information Technology Industry." In 1996, five years after founding Business Objects, Liataud was named one of BusinessWeek's "Hottest Entrepreneurs of the Year."

  • Sales Rank: #1486231 in Books
  • Published on: 2000-10-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.21" w x 6.20" l,
  • Binding: Hardcover
  • 306 pages

Amazon.com Review
It is widely acknowledged that businesses today must harness the Net to effectively utilize the myriad details they glean from--and then pass around to--their various stakeholders. But how best to do that? e-Business Intelligence, by the head of a global company that helps others develop such efforts, lays out a variety of interrelated methodologies already in use by pioneering corporations around the world. In doing so, author Bernard Liautaud explains how to move from data (the extensive raw stats to which most contemporary firms are privy) to information (the proper context in which they must be applied) to intelligence (the collective knowledge from which appropriate actions are initiated). Liautaud shows how companies like Eli Lilly, MasterCard, and British Airways have created electronic relationships among employees, suppliers, consumers, and business partners to boost marketing, customer service, quality control, purchasing, and other activities. He explains how internal "information democracies" allow them to instantaneously distribute pertinent details throughout their organizations, while external "information embassies" facilitate the rapid transfer of pertinent facts to outside constituencies. To help readers develop their own individualized strategies, he presents specifics on gathering "customer intelligence," sharing product information, optimizing supply chains, and performing other critical tasks. --Howard Rothman

Review
"A great roadmap for building your e-business intelligence strategies." -- Bob Sanguedolce, CIO, eBay, Inc.

"Textbook reading for any manager attempting to bridge the worlds of technology and business." -- Andrew Clyne, Vice President, Systems Development, MasterCard International

"This book demonstrates the power of harnessing and making use of information." -- Rick Sherlund, Managing Diretor of Goldman Sachs

"Turning information into actionable knowledge is the key to electronic business success." -- Judith S. Hurwitz, President & CEO, Hurwitz Group, Inc.

From the Inside Flap
"The Internet not only enables e-business intelligence-it demands it, and demands it now. In the rapidly maturing realm of e-business intelligence, speed wins."

-Bernard Liautaud

In the new digital economy, rapid, unrelenting change is the only constant. To compete amid such a whirlwind of change, companies must be able to anticipate and adapt to ever-evolving market conditions, at warp-speed. More than anything, the key to achieving warp-speed strategic performance is maintaining a steady flow of fully- integrated, actionable information about all key business areas, including production, customer service, supply, marketing, sales, and HR.

But, as internationally acclaimed e-business intelligence guru Bernard Liautaud shows in this important new book, when it comes to corporate intelligence, most companies are still plodding along at the speed of the steam-driven locomotive. Anyone who doubts that assertion need only consider the recent findings by researchers at IBM that most business actively use only 7% of their data in making strategic business decisions.

In E-Business Intelligence, Bernard Liautaud shows you how to get your company up to speed for the Internet economy. With the help of fascinating and instructive case studies from Lucent, Dow Chemical, Disney, T. Rowe Price, Telecom Italia, Penske, Peugeot, Go Network and other major players at the forefront of the e-business revolution, he explains how, using a handful of key Web technologies, you can transform the vast reservoir of raw, untapped data languishing in your company databases into a corporate intelligence gold mine.

You'll learn how to excavate and integrate information spread throughout your company into a total corporate intelligence network embodying all organizational levels. And you'll learn how to strategically deploy e-business intelligence to significantly reduce costs, substantially improve operational efficiencies, achieve bold new levels of customer loyalty, forge solid, mutually beneficial alliances with suppliers and distributers, radically expand the scope and effectiveness of your marketing initiatives, and much more.

Writing from a strictly business, non-technical, perspective, Liautaud explains the what, why, and how of e-business intelligence in the new information economy. Then, focusing on the three main areas of e-business intelligence-intranets, extranets, and business-to-business e-commerce-he describes cutting edge strategies for accessing, analyzing, and sharing corporate data internally throughout an organization, as well as externally with customers, partners, and suppliers.

What it will take to prepare your company to compete and win in the rapidly emerging world, e-business economy? Read E-Business Intelligence and find out from the mind behind the intelligence strategies at many of today's leading e-business giants.

Bernard Liautaud is president, and CEO of Business Objects, the world's leading provider of e-business intelligence solutions. Liautaud founded Business Objects in 1990, and in 1996 he was named one of the "Hottest Entrepreneurs of the Year" by Business Week. In just under 10 years he has built Business Objects to a global corporation with nearly 10,000 customers and more than $200M in revenue. Business Objects was the first European software company to go public on Nasdaq (ticker symbol BOBJ). It is also included, along with Microsoft, Oracle, Siebel, and SAP, in Intelligent Enterprise's January 2000 "12 Most Influential Companies in the Information Technology Industry."

In addition to Mr. Liautaud's leadership position at Business Objects, he is a competitor in extreme sports, and is on the advisory board of the Nobel Prize-winning international medical relief organization Doctors Without Borders.

Most helpful customer reviews

24 of 24 people found the following review helpful.
Comprehensive overview of important area -- a good read
By A Customer
I've read E-Business Intelligence twice and think it's a thorough overview of the subject of extracting intelligence from data. The book shows the different ways companies are actually exploiting information to help give their business a competitive advantage -- as opposed to simply automating the running of their operations.
Most information books today take a "stovepiped" view of the organization and talk only about one part of a company -- doing supply chain, customer relationship management, sales force automation, etc. What I like about this book is that it's holistic. It shows how us of these pieces fit together. It's a rare sideways (or transverse) way of looking at information exploitation.
The case studies are not highly detailed, but they do provide enough detail to illustrate "the point" behind each example, and they do stimulate the reader into thinking of new ways that he/she can exploit the information that they most likely already have in their information systems.
I think it's a must-read for business executives who are trying to get a handle on what's possible with today's technology and for information technology staff trying to get the business perspective on IT.

25 of 26 people found the following review helpful.
terrific read for business information strategy
By A Customer
This is a great book for anyone thinking about business strategy in the "information age", and trying to figure out how to best leverage the mountains of data in every company. I particularly liked how international this book is -- it features examples from more than just a few of companies in the US, but includes organizations across Europe as well (Fiat and British Airways along with US brands MasterCard and eBay). I was a big fan of customers.com, and this book is right up there on my list.

13 of 14 people found the following review helpful.
A Must Read on E-Business Intelligence
By A Customer
If you are seeking a quick, concise, yet thorough analysis of how to make an impact with your e-business data, this is the book for you. The book is easy to follow, well-written, and most importantly, provides great examples.
There are volumes of data flowing into every enterprise at a record pace. Data analysis tools and strategies are expanding to meet the increasing needs for corporations to turn data into dollars.
Liautaud's book will help you to better understand the key elements of any successful e-business intelligence strategy. The examples represent a broad range of industries and really helped apply real-world thinking to the content.
It is nice to see a publication on this topic that is more than theory and predictions. This one is a winner.
If you are in this space, read this book.

See all 35 customer reviews...

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