Selasa, 18 Maret 2014

? PDF Ebook Furious Earth: The Science and Nature of Earthquakes, Volcanoes, and Tsunamis, by Ellen J. Prager

PDF Ebook Furious Earth: The Science and Nature of Earthquakes, Volcanoes, and Tsunamis, by Ellen J. Prager

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Furious Earth: The Science and Nature of Earthquakes, Volcanoes, and Tsunamis, by Ellen J. Prager

Furious Earth: The Science and Nature of Earthquakes, Volcanoes, and Tsunamis, by Ellen J. Prager



Furious Earth: The Science and Nature of Earthquakes, Volcanoes, and Tsunamis, by Ellen J. Prager

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Furious Earth: The Science and Nature of Earthquakes, Volcanoes, and Tsunamis, by Ellen J. Prager

Furious Earth sheds light on the life-threatening power and magnitude of nature's mighty trio: earthquakes, volcanoes, and tsunamis. With the latest reseach findings from top scientists in the field, as well as insider's information from The U.S. Geological Survey, this is a comprehensive and fascinating guide to the natural forces that literally shape our world.

  • Sales Rank: #2830506 in Books
  • Published on: 1999-11-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .82" w x 6.20" l,
  • Binding: Hardcover
  • 235 pages

Review
'Furious Earth (McGraw-Hill, $24.95), Ellen Prager looks at some of the more awesome and dangerous natural events in clear language that still manages to include up-to-date research on the how and why of earthly upheavals.' 'loaded with helpful illustrations and interesting photos in a center section.' 'anyone truly curious about the causes of natural disasters will find this book informative and interesting.' (USA Today 1999-12-21)

From the Back Cover
The Science Behind the Earth's Most Catastrophic Phenomena

If our planet is a sleeping giant, it slumbers fitfully and awakens in powerful starts. Our familiar landscape bears the scars of hidden forces at work deep beneath it. Furious Earth contains the latest science on these forces and the cataclysmic phenomena they produce - earthquakes, volcanoes, and tsunamis. Now, hard-won knowledge of these phenomena, gained often in the aftermath of disaster or through dangerous research efforts, is presented here by scientist Ellen Prager with the following experts: Stanley Willaims, Ph.D. Professor of Volcanology, Arizona State University, on volcanoes; Kate Hutton, Ph.D., Seismologist, California State Institute of Technology, on earthquakes; Costas Synolakis, Ph.D. Engineering, University of Southern California, on tsunamis.

Furious Earth sheds light on the life-threatening power and magnitude of nature's mighty trio. With the latest reseach findings from top scientists in the field, as well as insider's information from The U.S. Geological Survey, this is a comprehensive and fascinating guide to the world of earthquakes, volcanoes, and tsunamis.

Rich in information, packed with expert knowledge, and brimming with illustrations, Furious Earth is a must for anyone interested in truly understanding nature's powerful forces...and what the future may hold.

About the Author
Ellen J. Prager, Ph.D., formerly with the U.S. Geological Survey, is a respected scientist who is now devoting her time to bringing an understanding of earth and marine science to the general public. In this endeavor she has been interviewed on The Today Show while living underwater, written dispatches for MSNBC, and worked with the National Geographic Society. She lives in Arlington, Virginia.

Most helpful customer reviews

9 of 9 people found the following review helpful.
A Choice Of Disasters
By Bruce Crocker
Furious Earth by Ellen J. Prager [with help from Stanley Williams (Surviving Galeras), Kate Hutton (one of SoCals TV seismologists and the author of the earthquake updates on the TriNet earthquake website), and Costas Synolakis] is a well-written introduction to earthquakes, volcanoes, and tsunamis. This book appears to be aimed at junior high/high school aged readers, but adult readers who have no background in these subjects will also enjoy the book. An earlier reviewer suggested that the book has the coverage of the better chapters of an earth science textbook, but I wish high school earth science texts were this well-written. I enjoyed reading the book despite the depth of my background and appreciate the refresher course that Furious Earth gave me. My only complaint concerns the ordering of the color plates at the center of the volume. The pictures are out of order to their mention in the text and the only thing that comes to mind is that they were ordered the way they were to make them fit on a limited number of plate pages. Furious Earth belongs on the shelves in as many elementary and secondary school libraries as possible and would be a wonderful gift for a budding earth scientist.

8 of 9 people found the following review helpful.
Furious Earth-
By Ms. Sides
I am a sixth grade teacher and was given this book at a science conference. After just beginning to read it, I immediatly went online to see how much the book cost- I want to order one for each for my students! It will be a bit hard and I will have to do some serious directing, but the book is an excellent example of a clear, scientific, organized, up-to-date, and interesting (yes- interesting enough for 30 sixth graders) nonfiction book in the field of earth science. Furious Earth combines "PBS-like" research discussions and theory- (Plate Techtonics Discovered, Paleotsunamis...) with "RealTV-like" examples (Italy, 79 A.D.: Vesuvuis; The World's Largest and Smallest Quakes). The book is a surprisingly suspenseful, fascinating, and easy read (for us unscientific folk). The 16 color pages of graphs and pictures also add to the subject. I can't wait to see their eyes grow when I read to them Chapter 2- Earthquakes. It starts off with the 1994 Northridge, CA quake... It hooked me at least...

4 of 7 people found the following review helpful.
non-technicle, intro earth-science book
By Benjamin Cavallari
very basic, simple geological concepts and explanations involving volcanology, ocanography, geophysics, etc. anybody can read this interesting book about the processes of the earth, and how humans have attempted to understand it. it is basicaly the more interesting chapters in any college-level Geology 101 course. up to date, very easy to read.

See all 4 customer reviews...

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Kamis, 13 Maret 2014

>> PDF Ebook Supply Chain Strategy, by Edward Frazelle

PDF Ebook Supply Chain Strategy, by Edward Frazelle

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Supply Chain Strategy, by Edward Frazelle

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Supply Chain Strategy, by Edward Frazelle

This book provides high-tech and high-touch logistics solutions for supply chain challenges. In today's fast-paced and customer-oriented business environment, superior supply chain performance is a prerequisite to getting and staying competitive. "Supply Chain Strategy" is based on world-class logistics practices in place in successful supply chain organizations, the latest academic breakthroughs in logistics system design, and the logic of logistics. It presents the proven pillars of success in logistics and supply chain management. Part of McGraw-Hill's "Logistics Management Library", "Supply Chain Strategy" is organized according to author Dr. Ed Frazelle's breakthrough logistics master planning methodology. The methodology leads to metrics, process designs, system designs, and organizational strategies for total supply chain management, total logistics management, customer response, inventory planning and management, supply, transportation, and warehousing.Concise yet complete, Dr. Frazelle's book shows how to develop a comprehensive logistics and supply chain strategy, one that will both complement and support a company's strategic objectives and long-term success. Logistics - the flow of material, information, and money between consumers and suppliers - has become a key boardroom topic. It is the subject of cover features in business publications from "Wall Street Journal" to "BusinessWeek". Annual global logistics expenditures exceed $3.5 trillion, nearly 20 percent of the world's GDP, making logistics perhaps the last frontier for major corporations to significantly increase shareholder and customer value. And at the heart of every effort to improve organizational logistics performance? Supply chain efficiency. "Supply Chain Strategy" is today's most comprehensive resource for up-to-the-minute thinking and practices on developing supply chain strategies that support a company's overall objectives.Covering world-class practices and systems, taken from the files of Coca-Cola, Wal-Mart, General Electric, and other companies, it covers essential supply chain subjects including: logistics data mining - for identifying the root cause of material and information flow problems, pinpointing opportunities for process improvements, and providing an objective basis for project-team decision making; and, inventory planning and management - presenting metrics, processes, and systems for forecasting, demand planning, and inventory control, yielding lower inventory levels and improved customer service. It also covers: logistics information systems and Web-based logistics - helping to substitute information for inventory and work content; transportation and distribution - for connecting sourcing locations with customers at the lowest cost by, among other things, leveraging private and third-party transportation systems; and, logistics organization development - including the seven disciplines that link enterprises across the supply chain, as well as logistics activities within those enterprises."Supply Chain Strategy" explains and demonstrates how decision makers can use today's technology to enhance key logistics systems at every point in the supply chain, from the time an idea or product is conceived through its delivery to the final user. It describes the major steps in developing an effective, workable logistics management program - one that will reduce operating expenses, minimize capital investment, and improve overall customer service and satisfaction.

  • Sales Rank: #1076991 in Books
  • Published on: 2001-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.32" w x 6.10" l,
  • Binding: Hardcover
  • 357 pages

From the Back Cover

High-Tech and High-Touch Logistics Solutions for Supply Chain Challenges

In today's fast-paced and customer-oriented business environment, superior supply chain performance is a prerequisite to getting and staying competitive. Supply Chain Strategy is based on world-class logistics practices in place in successful supply chain organizations, the latest academic breakthroughs in logistics system design, and the logic of logistics. It presents the proven pillars of success in logistics and supply chain management.

Part of McGraw-Hill's Logistics Management Library, Supply Chain Strategy is organized according to author Dr. Ed Frazelle's breakthrough logistics master planning methodology. The methodology leads to metrics, process designs, system designs, and organizational strategies for total supply chain management, total logistics management, customer response, inventory planning and management, supply, transportation, and warehousing. Concise yet complete, Dr. Frazelle's book shows how to develop a comprehensive logistics and supply chain strategy, one that will both complement and support a company's strategic objectives and long-term success.

Logistics­­the flow of material, information, and money between consumers and suppliers­­has become a key boardroom topic. It is the subject of cover features in business publications from Wall Street Journal to BusinessWeek. Annual global logistics expenditures exceed $3.5 trillion, nearly 20 percent of the world's GDP, making logistics perhaps the last frontier for major corporations to significantly increase shareholder and customer value. And at the heart of every effort to improve organizational logistics performance?

Supply chain efficiency.

Supply Chain Strategy is today's most comprehensive resource for up-to-the-minute thinking and practices on developing supply chain strategies that support a company's overall objectives. Covering world-class practices and systems, taken from the files of Coca-Cola, Wal-Mart, General Electric, and other companies, it covers essential supply chain subjects including:

  • Logistics data mining­­for identifying the root cause of material and information flow problems, pinpointing opportunities for process improvements, and providing an objective basis for project-team decision making
  • Inventory planning and management­­presenting metrics, processes, and systems for forecasting, demand planning, and inventory control, yielding lower inventory levels and improved customer service
  • Logistics information systems and Web-based logistics­­helping to substitute information for inventory and work content
  • Transportation and distribution­­for connecting sourcing locations with customers at the lowest cost by, among other things, leveraging private and third-party transportation systems
  • Logistics organization development­­including the seven disciplines that link enterprises across the supply chain, as well as logistics activities within those enterprises

Supply Chain Strategy explains and demonstrates how decision makers can use today's technology to enhance key logistics systems at every point in the supply chain, from the time an idea or product is conceived through its delivery to the final user. It describes the major steps in developing an effective, workable logistics management program­­one that will reduce operating expenses, minimize capital investment, and improve overall customer service and satisfaction.

About the Author

Edward Frazelle, Ph.D., is president and CEO of Logistics Resources International, founder of The Logistics Institute at Georgia Tech, and director of the school's Logistic Management Series. The former president of the International Material Management Society and a pioneer in today's logistics movement, Dr. Frazelle has trained more than 50,000 logistics professionals and helped more than 100 corporations and government agencies in theUnited States, Asia, Europe, and Latin America pursue and achieve logistics excellence. He has written or coauthored seven books, including World-Class Warehousing and Material Handling, and numerous articles on logistics. His Web site­­www.LRILogistics.com­­is recognized as one of today's most comprehensive and valuable resources for logistics information and instructional materials.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Best Practical Reference
By Amazon Customer
This book simply rules the subject area! If you are a practitioner looking for hands-on advice and solid methodology, this is your blueprint. It will jump-start and carry through your Supply Chain/Logistics activities. One of the best Supply Chain books I have encountered. It has a spot on my desk (as opposed to the library).
Academicians, people wanting to broaden horizons, and undergrad students will find this too technical/practical, hard-to-relate, and difficult to pad out their term papers.

6 of 6 people found the following review helpful.
Supply Chain Strategy - Classes and Book
By Michael J. Jadis
The classes at Georgia Tech were fantastic and I have been reading the book since I have returned home.
It is the best book on the subject that I have ever read and I will keep it on my book shelf right next to Gordon Garham's Inventory Management for future reference. I don't want to sound stupid but I like tech books that have a lot of pictures. Dr. Ed Frazelle is a great teacher and I give both the classes and the book my most enthusiastic recommendation.

6 of 7 people found the following review helpful.
Typos Galore
By A Customer
This is a comprehensive high-level book for someone who is familiar with, but needs more information on supply chain. It covers the major areas with a good level of detail.
HOWEVER, there are numerous typos and misspellings. For example, a major table on p.36 has its headings transposed, which leaves the readers trying to guess what the author had in mind. If I'm paying $40-50 for a book, I expect that it would be well-edited.

See all 8 customer reviews...

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Selasa, 11 Maret 2014

!! Download First Aid for the Obstetrics & Gynecology Clerkship, by Robert L. Feig, Nicole C. Johnson

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Succeed in the Clerkship, Impress on the Wards
* High-Yield Topics
* Student-Recommended Resources, Opportunities, Scholarships

REAL ANSWERS TO CLERKSHIP QUESTIONS
* The only student-to-student, step-by-step guide to clerkship success
* Detailed how-to-succeed and what-to-study guidance from ob/gyn clerkship vets
* Hundreds of recently tested high-yield topics from shelf exams and the USMLE Step 2
* Insider tips for outstanding performance from students who’ve been there
* "Classifieds" do the research for you, featuring high-yield websites and top extracurricular opportunities and scholarships
* Tear-out cards with essential wards information in pocket-ready format

The Student-to-Student Guide
* Discover med students’ "secret weapon" for the clinical clerkship
* Impress on the wards and succeed in the clerkship
* Get answers to shelf-exam questions from students who passed
* Save time with high-yield topics, mnemonics, and pocket-ready reminders
* Apply the First Aid formula for clerkship success!

  • Sales Rank: #2483834 in Books
  • Published on: 2001-10-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .62" w x 8.50" l,
  • Binding: Paperback
  • 280 pages

From the Back Cover

Succeed in the Clerkship, Impress on the Wards
* High-Yield Topics
* Student-Recommended Resources, Opportunities, Scholarships

REAL ANSWERS TO CLERKSHIP QUESTIONS
* The only student-to-student, step-by-step guide to clerkship success
* Detailed how-to-succeed and what-to-study guidance from ob/gyn clerkship vets
* Hundreds of recently tested high-yield topics from shelf exams and the USMLE Step 2
* Insider tips for outstanding performance from students who’ve been there
* "Classifieds" do the research for you, featuring high-yield websites and top extracurricular opportunities and scholarships
* Tear-out cards with essential wards information in pocket-ready format

The Student-to-Student Guide
* Discover med students’ "secret weapon" for the clinical clerkship
* Impress on the wards and succeed in the clerkship
* Get answers to shelf-exam questions from students who passed
* Save time with high-yield topics, mnemonics, and pocket-ready reminders
* Apply the First Aid formula for clerkship success!

About the Author
Latha Stead, MD Senior Resident in Emergency Medicine Brooklyn, NY S. Matthew Stead, PhD (MD in 2001) 4th year medical students SUNY-Brooklyn School of Medicine Brooklyn, NY Matthew S. Kaufman, MD Resident, Long island Jewish Medical Center, New Hyde Park, NY

Most helpful customer reviews

5 of 5 people found the following review helpful.
poor compared to blueprints
By Grendle
I bought this book as well as Blueprints and Case Files because they were all highly rated. Generally I found Blueprints to be far better than First Aid. It is better in preparing you for the shelf and for pimping on the rounds. I found First Aid to be poorly organized and not nearly detailed enough for the shelf. The book is organized into an outline format with lots and lots of lists and bullets with little explanation and few useful mnemonics to actually help you retain the data. There were also lots of "pearls" on the margins that were more distracting than useful. Finally the book suffers from not having a table of common acronyms which made it extremely difficult to read/understand in the first week or two. Though I can imagine this book being a good review once you've already gone through the material (that's what I ended up using it for), in my opinion it is wholly inadequate as your only reading source. Blueprints and Case Files, along with a question book, are what you really need to do well on the shelf.

5 of 8 people found the following review helpful.
Excellent book...
By A Customer
If you don't want to plow through 600+ pages of Beckmann, or some other text (i.e. you aren't aiming to specialize in OB/Gyn), you'll love this book. Information is well organized and easy to get through if you enjoy the First Aid format. I never liked the texts...I loved the BRS outline style and First Aid books. I haven't taken the shelf exam yet, but as for my last 2 months on the wards, this book has been a great resource.

5 of 7 people found the following review helpful.
A must on OB Rotation.
By M. Shnayder
Well, I just took the shelf today and can truly tell that reading this book more than once would have been beneficial.

If you have used previous First Aid books, this one is written in the similar format with many useful facts on the sides of the pages.

I read Blueprints and that was useful, however, when it came down to knowing the facts and being able to recollect them easily and quickly than this book does it best. I would recommend going through it twice (once slowly and another time as a refresher)

However, you do also need a Question book for the shelf.

I am definitely keeping this book to study for Step 2.

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Jumat, 07 Maret 2014

>> Ebook Positioning: The Battle for Your Mind, by Al Ries, Jack Trout

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Positioning: The Battle for Your Mind, by Al Ries, Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

  • Sales Rank: #4947 in Books
  • Color: White
  • Brand: Ries, Al/ Trout, Jack
  • Published on: 2001-01-03
  • Released on: 2000-12-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .60" w x 5.40" l, .53 pounds
  • Binding: Paperback
  • 224 pages

From the Back Cover

"One of the most important communication books I've ever read. I highly recommend it!"
­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager

"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
­­David Bohnett, Chairman and Founder of GeoCities

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

About the Author

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

Most helpful customer reviews

57 of 60 people found the following review helpful.
Fabulous timeless concepts, outdated examples
By Krista Neher
If you are building a brand or a business you need to think about positioning and branding. What is it that you want to stand for that is unique and different in the market place? Positioning isn't just for big brands - it is for any brand (even your personal brand.

I would definitely recommend this book - it is well worth the read, but I would probably only give it 3.5 stars out of 5. The main reason is that the examples are WAY out of date (the book is 30 years old). The principles still apply today, however it is tough to follow a book that is referencing examples from when I was 2 years old.

I have also read another book by the same authors "The 22 Immutable Laws of Branding" and I liked this MUCH more.

So, bottom line: It is a good book, worth a read, solid principles, but out of date. This book is especially relevant if you work for a big company (most of the examples are big company examples), but the principles can also be applied to any business, or your personal brand.
Key Points:

* The position of your brand or business is in the eyes of your prospect or customer. It doesn't matter what you think your business or brand stands for or is about. They key is the perception that your customers have. "Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect."
* Our society is overcommunicated. Even 30 years ago there were so many commercials that you had to really work to break through the noise. "We have become the world's first overcommunicated society. Each year we send more and receive less"
* It is difficult to change minds If your positioning strategy involves changing that people already think you will have a difficult time. The best strategies are congruent with what people already think and set to add or move existing perceptions, not totally change them. Once a mind is made up it is almost impossible to change. The mind accepts only that which matches prior knowledge or experience.
* Create oversimplified messages. You are lucky if people can remember one message and associate it back to your product. Less is more. Oversimplify and stick to a single message. Link one concept to one product.
* Create a category you can win. Define the category differently so that you are the biggest/best/awesomest. It is better to be a big fish in a little pond and then expand the pond. Leadership matters. You have to be #1 or #2.
* Look for the hole. Then fill it. Where is the positioning white space? What are your competitors missing in how they are positioned. What are the customer benefits that are not being addressed or exploited by competitors? Don't fall in to the "everybody" trap. You can't be all things to all people. You will end up being nothing at all.
* 80% of learning takes place through the eyes. Words matter. Especially in the service business. You need to own a phrase. Visualize the words that you are using. The goal is to drive verbal ideas into the mind.
* Isolating a narrow target is usually the first step in finding an effective position. The narrower and better defined target the better. This will help clarify your position.

75 of 81 people found the following review helpful.
A must read, but little practical examples
By A Customer
A classic in marketing how-tos, the authors explain the importance of offering something for sale that appeals to the buyer, not to the seller, creator, or manufacturer. The product is positioned relative to the consumer, and her needs and viewpoints of value. The basic theory is that you get into the mind of your consumer, and position your product accordingly. And on that point, almost anyone would have to agree.
You will not find the gory details in this book that you'll need to execute a marketing plan, though, but the general theme is examined, as well as various positioning examples (everything from Kleenex to Heinz Ketchup - or was that pickles?).
I was particularly disappointed about a lack of methodology to reach a positioning statement, other than some fairly broad "rules", lightly applied throughout the book. There were six questions at the end that were helpful, but did not constitute a rigorous method - well, any method really - to create a "position". If anything, I would have wished for the method that could be used to create positioning for a product, or to test a company's current positioning, rather than have as many examples of positioning failures.
Some of the author's examples seemed contradictory, and especially when the authors claimed that brand extension amounts to a virtual see-saw - one product steals the brand identity from another (Heinz Ketchup vs. Heinz Pickles - who is Heinz!?). From hindsight, it can be seen that some brand extensions have been extremely successful, while others aren't. It should shock no one that people don't want to use baking soda as anti-perspirant, for instance, and therefore completely explaining why we use Arm & Hammer to cook and deodorize the refrigerator, but do not think of it as a personal hygiene brand. I can't think of anything that I would remove from the refrigerator and rub under my arms.
In any case, this remains a quick, good read with short chapters. The examples illustrate the concepts, but you'll need to follow this up with other positioning and marketing examples in order to position your product within your industry.

34 of 36 people found the following review helpful.
Much More Than Marketing
By David Quinn
Positioning is the idea that shook Madison Avenue to its core in the 1970s. Ries and Trout published what the high priests of Madison Avenue deemed as heresy. These two upstarts dared to take the voodoo out of marketing - and marketing has not been the same since.
Over the years I have given away countless dozens of Positioning. I have found two types of recipients: (1) Those who view it as a book on marketing, and (2) those who truly "get it."
Positioning is not actually about marketing, though that is its platform. It is about how the human mind works. The principals taught in this book apply across all of our lives - from how we are viewed by our friends to why we affiliate with a particular political party or other social cause. Learning how Positioning works is learning about life.

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Rabu, 05 Maret 2014

@ Download PDF First Aid for the Psychiatry Clerkship, by Latha Stead, S. Matthew Stead, Matthew S. Kaufman

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First Aid for the Psychiatry Clerkship, by Latha Stead, S. Matthew Stead, Matthew S. Kaufman

THE NEW FIRST AID CLINICAL CLERKSHIP SERIES provide unsurpassed student-to-student, step-by-step guidance to success for the clerkships and shelf exams. Each book in the series covers the following and much more...

Provides insider tips on how to survive the clerkship and do well on the shelf exam High-Yield Topics cover each core topic that students need to know Overviews of helpful websites, and notes opportunities (such as scholarships) for students interested in pursuing careers in particular areas. Two tear-out pocket cards, which highlight "must-know" concepts in the subject area

  • Sales Rank: #3160764 in Books
  • Published on: 2002-06-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .30" w x 8.30" l,
  • Binding: Paperback
  • 200 pages

Review
"The book is divided into chapters, each of which reviews major psychiatric topics that students are expected to master during their clerkship. Topics are listed under bold headings, with essential information below. Outside margins contain mnemonics, diagrams, exam tips, and other memory aids." "A thorough index is found at the end. A Folstein Mini Mental State Exam is provided on a removable card, another nice feature. " "As Director of Medical Student Education for my department, I was interested in the appropriateness of this study guide. I showed it to a superior student who had recently completed her core psychiatry rotation, and her overall opinion was positive, as was mine. We both agreed that charts and tables would be an improvement. This study guide would greatly benefit students in their psychiatry rotation, and I plan on recommending it to my students. " "4 Stars!" (Doody's 2002-10-07)

From the Back Cover

* Succeed in the clerkship, impress on the wards
* High-yield topics
* Tear-out cards to help you on the wards

First Aid for the Psychiatry Clerkship

Quick Fix for the Clerkship

INSIDER’S GUIDE TO PSYCHIATRY CLERKSHIP SUCCESS

REAL ANSWERS TO CLERKSHIP QUESTIONS
* The only student-to-student, step-by-step guide to clerkship success
* Detailed how-to-succeed and what-to-study guidance from psychiatry clerkship vets
* Hundreds of recently tested high-yield topics from shelf exams and the USMLE Step 2
* Insider tips for outstanding performance from students who’ve been there
* “Classifieds” do the research for you, featuring high-yield websites, top extracurricular opportunities, and scholarships
* Tear-out cards with essential wards information in pocket-ready format

A Student-to-Student Guide
* Discover med students’ “secret weapon” for the clerkship
* Get answers to shelf-exam questions from students who passed
* Save time with high-yield topics, mnemonics, and pocket-ready reminders
* Apply the First Aid formula for clerkship success!

About the Author
Latha G. Stead, MD, MS, FACEP is Chief, Division of Clinical Research and Professor of Emergency Medicine at the University of Florida College of Medicine at Gainesville. She is also Adjunct Professor of Emergency Medicine at Mayo Clinic College of Medicine (Rochester, MN) and serves as Editor-in-Chief of International Journal of Emergency Medicine.

Matthew S. Kaufman, MD Resident Department of Internal Medicine Long Island Jewish Medical Center New York

Most helpful customer reviews

0 of 0 people found the following review helpful.
Better than any text
By Doug
Very helpful review book. I basically studied nothing but this for my psychiatry block in med school and I passed the final easily. Obviously not detailed enough for someone who is actually going into psych, but definitely has everything that a non-psychiatrist needs to know to get through the psych questions in med-school and on boards.

0 of 0 people found the following review helpful.
Fabulous
By ucladoc
I recently took the psychiatry shelf exam (today, actually) and used this book as my primary study material. What a great resource! The book itself is pretty thin at 150 pages, but it still covered all of the topics I saw on my exam. The pharmacology chapter, in particular, was very helpful for the shelf. Psychiatry can be overwhelming, especially with all of the different lists of DSM IV criteria. This book does an excellent job of organizing the different psychiatric conditions in a way that is easy to remember. In particular, I like how it used bullet points in the margins to highlight the differences between similar diagnoses (since, let's face it, many psychiatric conditions are easily confused). The slender size of this book makes it feasible to read it 2 or 3 times during the rotation. I left the exam today feeling like I had been well-prepared. Good luck!

1 of 2 people found the following review helpful.
Good review of key concepts
By A. Melisiotis
This book was good for reviewing the key concepts of psych. I think that studying this book and doing lots of practice questions will get you the grade you want on the shelf.

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Selasa, 04 Maret 2014

!! Ebook Free The Power of Now: How Winning Companies Sense and Respond to Change Using Real-Time Technology, by Vivek Ranadive

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The Power of Now: How Winning Companies Sense and Respond to Change Using Real-Time Technology, by Vivek Ranadive

How Winning Companies Sense and Respond to Change Using Real-Time Technology.

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  • Sales Rank: #2462269 in Books
  • Published on: 1999-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .87" w x 6.30" l,
  • Binding: Hardcover
  • 214 pages

From Booklist
Until recently, push technology was supposed to be the "next big thing." It enables customized information like news or stock quotes to be delivered directly to desktop computers, but critics now claim it is intrusive and often trivial and limits individual choice and creativity. Tibco Software, Ranadive's company, is often described as a "push technology" firm, and Ranadivehimself freely uses the term, but his technology goes way beyond "push." He has developed software that allows various applications within a network to share information efficiently and in real time. He heralds the "publish/subscribe revolution," whereby information about business events is delivered as they occur to the persons who need the information to make decisions. Changing stock prices are transmitted directly to spreadsheets; changing inventory levels are tracked by financial accounting programs. As a result, companies will become "event driven," and Ranadivegoes on to extol the qualities and tout the advantages held by event-driven companies. David Rouse

Review
"Using a wealth of experience derived from interacting with over 500 companies, the author clearly and convincingly transports you..." -- Karen van Slambrouck, TechWeek

From the Back Cover

How Winning Companies Sense and Respond to Change Using Real-Time Technology.

Meet the future head-on with this incisive book that details emerging trends that will affect all businesses as they progress through the 21st century. Today's technology has become vital to the speed and performance of business. The fast-paced, high-stakes world of technology is infiltrating business everywhere, through the extensive use of high-speed networks, powerful desktop computers, the Internet, and integrated information across many systems. Customers are also demanding that everything be done faster, at lower cost without sacrificing quality.

How will your company compete and prosper in the new millennium? How can you raise your company above the ravages of creeping commoditization and gain that crucial, elusive competitive advantage? The answers lie in becoming event-driven. Event-driven companies (those that acquire, deploy, and wisely exploit real-time information) are the most successful at sensing and responding to the events that drive their businesses. They use the power of real-time information to drive the development and delivery of new products and services.

The winning approach presented in this book will benefit any company competing in this age of globalization, emerging technologies, and ever-increasing competition. After reading this book, you will be able to employ the technology to create real-time operations, and you will have the tools, mindset, and organizational structure that enable you to do the right thing at the right time. And the right time is now.

Most helpful customer reviews

2 of 3 people found the following review helpful.
The Business Case For The Real-Time Enterprise
By Adam Rifkin
This book inspired me to start a company called KnowNow; I have bought a copy of the book for every executive who has joined my company to inspire them, too. The Power Of Now is a business-focused treatise on the use of publish-subscribe technology in creating highly responsive business processes. Though I agree with the reviewer who claimed the writing style is somewhat dry, I do think it is the most compelling book I've read that makes the case for IT strategists to transition to infrastructure that supports real-time applications.

0 of 2 people found the following review helpful.
Inspiring, although a little dry
By Cameron Reilly
I picked up a lot of ideas from this book about how to use the publish/subscribe paradigm to create value. I also discovered new ways to think about "the event-driven enterprise" and "management by exception". I recommend it for anyone considering how to create new value for the bottom line.

15 of 15 people found the following review helpful.
interesting but shallow
By David Bridgeland
I was eager to read this book, to understand how publish/subscribe in general and TIBCO middleware in particular change system architecture and business strategy. What is now possible that is not supported well by traditional client/server systems? And who would know more about this topic than Ranadive, the founder and CEO of TIBCO?
Unfortunately this book does not deliver. The examples are shallow, explaining a little but not to a deep enough level to communicate more than superficialities. And the text between the example is repetitive: too much breathless ad copy and not enough content.

See all 12 customer reviews...

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Senin, 03 Maret 2014

^ Fee Download Architectural Engineering Design: Structural Systems, by Robert Brown Butler

Fee Download Architectural Engineering Design: Structural Systems, by Robert Brown Butler

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Architectural Engineering Design: Structural Systems, by Robert Brown Butler

Architectural Engineering Design: Structural Systems, by Robert Brown Butler



Architectural Engineering Design: Structural Systems, by Robert Brown Butler

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Architectural Engineering Design: Structural Systems, by Robert Brown Butler

This work includes new structural system standards for designing modern buildings. For the first time in nearly 40 years, here is a completely new professional handbook for designing structural systems in architecture. Based on a thorough reexamination of all the old formulas and guidelines in light of the latest environmental research and digital technology, this volume provides essential criteria for designing wood, steel, aluminum, concrete, masonry, even fabric structures for any building, from total systems to tiny details. Best of all, this volume's interactive CD-ROM allows you to solve the most complex problems at lightning speed! It's incredibly easy. Simply access the formula you need, click on the variable you want to solve, enter numerical values for the other unknowns, click compute -and there's your answer! No math! No mistakes! Together this thick volume and its accompanying disk offer you fingertip access to these invaluable aids and features: text guidelines for selecting and sizing more than 220 structural system components in modern buildings; new and accurate formulas for impact loads, horizontal shear, metal decking, staircases, and many more design scenarios; concise no-math menus for each formula that describes each unknown (No more rummaging through the text for the meaning of an unknown.); 360 illustrations and 57 sizing tables that summarize operation of buildings, from tiny detectors to total management systems; and latest environmental considerations relating to siting and comfort. Created by an architect with more than 40 years' experience in the field, "Architectural Engineering Design: Structural Systems" provides you with near-instant solutions to hundreds of complex problems-leading you to less time wasted, less dependence on outside specialists, fewer change orders, faster turn-around time, less exposure to litigation, and happier clients, all of which add up to extraordinary bottom-line benefits!

  • Sales Rank: #3405888 in Books
  • Published on: 2002-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 2.24" w x 6.30" l, 1.10 pounds
  • Binding: Hardcover
  • 750 pages

From the Back Cover
NEW STRUCTURAL SYSTEM STANDARDS FOR DESIGNING MODERN BUILDINGS

For the first time in nearly 40 years, here is a completely new professional handbook for designing structural systems in architecture. Based on a thorough reexamination of all the old formulas and guidelines in light of the latest environmental research and digital technology, this volume provides essential criteria for designing WOOD, STEEL, ALUMINUM, CONCRETE, MASONRY, even FABRIC structures for any building, from total systems to tiny details.

Best of all, this volume's interactive CD-ROM allows you to solve the most complex problems at lightning speed! It's incredibly easy. Simply access the formula you need, click on the variable you want to solve, enter numerical values for the other unknowns, click COMPUTE--and there's your answer! No math! No mistakes!

Together this thick volume and its accompanying disk offer you fingertip access to these invaluable aids and features:
* Text guidelines for selecting and sizing more than 220 structural system components in modern buildings
* New and accurate formulas for impact loads, horizontal shear, metal decking, staircases, and many more design scenarios
* Concise no-math menus for each formula that describes each unknown (No more rummaging through the text for the meaning of an unknown.)
* 360 illustrations and 57 sizing tables that summarize operation of buildings, from tiny detectors to total management systems
* Latest environmental considerations relating to siting and comfort

Created by an architect with more than 40 years' experience in the field, Architectural Engineering Design: Structural Systems provides you with near-instant solutions to hundreds of complex problems--leading you to less time wasted, less dependence on outside specialists, fewer change orders, faster turn-around time, less exposure to litigation, and happier clients.

ALL OF WHICH ADD UP TO EXTRAORDINARY BOTTOM-LINE BENEFITS!

About the Author
Robert Brown Butler (Mahopac, NY) is a registered architect with more than 40 years of experience in commercial and residential design. He has worked in a wide variety of climates and is especially proficient in energy-efficient design. He is the author of Standard Handbook of Architectural Engineering and Architectural Engineering Calculations Manual.

Most helpful customer reviews

12 of 13 people found the following review helpful.
This book needs a proofreader!
By K. R. Weissenstein
Do not use this book without an Engineering or Architecture professor to help you through the errors within. The book is full of errors of continuity, strange/bad math, and inconsistency. The errors are so numerous, that it makes you wonder if you can trust any of the formulas to be accurate. For example: a sample problem in beam design gives the formula to use (from a table), defines the variables, gives the values for the known variables; and then in the problem-solving steps, uses different values for the known variables than what was listed in the preceding "Given" section! Furthermore, the answer arrived at cannot be made by the equation provided! There are also errors where a formula is listed in tables and that formula is referred to later and used for a problem, but the formula is not exactly the same as the table; there is no explanation for the difference.
I recommend "Simplified Engineering for Architects and Builders" (Ambrose/Tierney), instead.

See all 1 customer reviews...

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