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This volume focuses on the special needs, opportunities and requirements of online business. Using two fictional businesses as examples throughout the book, it demystifies the business plan.
- Sales Rank: #3157018 in Books
- Color: White
- Published on: 2000-11-20
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .44" w x 7.52" l, .81 pounds
- Binding: Paperback
- 191 pages
- ISBN13: 9780071357531
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Review
"A useful, honest guide to helping you develop your .com business plan for the daunting world of Internet entrepreneurship." -- Rozella Kennedy, Producer of Job Wise - Moms Online at Oxygen.com
"Any entrepreneur dreaming of on-line success will benefit from Eglash’s step-by-step guidelines, informative do’s and don’ts, and useful checklists." -- Douglas H. Kass, CEO, Viewpoint Group, Inc., Silicon Valley, California:
"Packed with useful tips on writing your business plan. Eglash...includes useful examples and gives solid advice." -- Christine Harmel, CEO, The Interactive Resource:
From the Back Cover
Succeed in the Wired World
Whether you're an entrepreneur with a great e-biz idea, a business owner who wants to enter the dot-com domain, or the owner of a popular but currently unprofitable Web site, you need a business plan to get your concept online, attract investors, and reap the benefits of the growing online business boom. How to Write a .Com Business Plan is the only "how-to" book that focuses on the unique needs and requirements of the online arena. Here you'll discover how to address the Internet-related subjects that distinguish online businesses from more conventional entrepreneurial pursuits, from search engines to site security. Using two fictional sites as case studies throughout the book, Silicon Valley journalist Joanne Eglash demystifies the creation and implementation of the business plan, complete with step-by-step checklists and interviews with successful Internet entrepreneurs, venture capitalists, and other e-commerce experts.
Learn how a well-developed dot-com business plan can help you: * Secure financing, wow prospective investors, and lure top employees* Lay out a roadmap for your future, both for you and your colleagues, for tomorrow--and the next five years* Evaluate how you can most effectively manage your business and market your product or service--and create a blueprint for implementation* Develop descriptions of your company, your financial projections, and ways you can beat the competition
... and much more, including an invaluable Dot-Com Directory to help you locate information about a range of relevant topics. From mission statements and financial management to choosing and registering that all-important make-or-break domain name to thereality of the long hours your newbiz-dot-com will require, this much-needed, easy-to-use guide will set you on a solid path to e-success today.
Most helpful customer reviews
27 of 29 people found the following review helpful.
Just another book in a sea of many
By Paul A. Broni
I originally thought that this book would do a better job of addressing the needs of Internet entrepreneurs (emphasis on the word "Internet"), but it's just another book on business plan writing; the only difference is that ".com" has been added to boost sales. As a business planning book, it's not that it's a bad book, per se, it's just not an extraordinary one.
For starters, it's not 240 pages, as advertised; it's only 190. And of that 190, almost a third is the same list of resources and references that every other book provides. Does the entrepreneur really need to be told ad nauseam that the SBA is a good source of information? And I was really shocked to see that addressing the technology related to running an Internet business was covered in less than one full page.
The bottom line is that if you don't already own a business plan book, this is as good as any other. If you already have such a book, save yourself [the money] and skip this one.
32 of 35 people found the following review helpful.
Fund that internet Idea. This is a must have!
By Amazon Customer
Being in the tech industry any successful person is tempted to start their own company. I bought this book because I wanted to know what it takes to start my own Internet business. Coming up with an idea was the easy part. Selling it to people and getting it funded isn't. It's hard to know where to even start. This "How to Write a .com Business Plan" book provided exactly the information that I needed. The advice from successful entrepreneurs was especially useful. I now have a much better understanding of the process and what I need to do. If you have a good idea but don't know how to take it to the next level this book is a must have!
1 of 1 people found the following review helpful.
Outdated and very limited
By Kolin J
This was written at the height of the internet bubble and does very little to help one figure out the specifics that need to be in a business plan, especially in the current market. This is very generalized and is geared towards 2 types of simple mom and pop type internet businesses. I realize one book cannot cover all of the possibilities but this book hardly deserves the subtitle "Everything You Need to Know..."
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